Manager, Public Relations

📌 Core Information

🔹 Job Title: Manager, Public Relations

🔹 Company: Breakaway

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time, Hybrid (3 days in-office)

🔹 Category: Entertainment Providers

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Developing and overseeing comprehensive PR strategies and media campaigns
• Crafting compelling press releases and promotional content
• Supporting crisis communication planning and execution
• Collaborating with internal teams to define positioning and vision
• Building and maintaining strong media relationships
• Monitoring campaign performance and communicating results to executives

ASSUMPTION: This role requires a strategic and creative PR professional with a deep understanding of the music industry and its unique media landscape. Strong communication skills and adaptability are crucial for success in this position.

📋 Key Responsibilities

✅ Develop and oversee comprehensive national and regional PR strategies and media campaigns for events, artists, executives, and brand initiatives across various outlets

✅ Craft compelling press releases, media kits, and promotional content that aligns with organizational goals

✅ Support crisis communication planning and execution to safeguard brand reputation

✅ Collaborate with internal teams to define positioning, purpose, and vision for live and label business units and Breakaway-signed artists

✅ Build and maintain strong relationships with music journalists, editors, venues, and media outlets to secure high-profile event, artist, and executive media coverage, interviews, editorial placements, and speaking opportunities

✅ Coordinate and cover press events and appearances to maximize brand media exposure

✅ Monitor the performance of PR campaigns using tools like media monitoring software and analytics platforms, ultimately communicating key initiatives, results, and updates to the executive team

✅ Compile detailed reports highlighting campaign impact, media coverage, and ROI

ASSUMPTION: This role requires a proactive and strategic approach to public relations, with a focus on building and maintaining strong media relationships to enhance the brand's public image.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: Minimum of 5+ years of experience in public relations or communications, ideally in the music or entertainment industry

Required Skills:

• Exceptional communication, writing, editing, and storytelling skills
• Strong relationships with music industry media and local press
• Proficiency in media monitoring tools and analytics platforms
• Knowledge of digital marketing, social media trends, and audience engagement strategies
• Strong organizational skills and attention to detail
• Adaptability and dependability
• Strong computer skills, including Microsoft Office and Adobe Creative Suite
• Ability to work extended hours, including nights, weekends, and holidays

Preferred Skills:

• Fluency in additional languages
• Experience with crisis communication in the music or entertainment industry

ASSUMPTION: Candidates should have a strong portfolio showcasing their PR skills and experience, as well as a deep understanding of the music industry and its unique media landscape.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a PR Manager with 5-10 years of experience in the music or entertainment industry)

Benefits:

• Comprehensive medical, dental, and vision insurance
• 401K plan with employer matching
• Paid vacation plans
• Select festival attendance
• Growth opportunities

Working Hours: Full-time, with a hybrid work arrangement (Monday & Friday - WFH, Tuesday, Wednesday & Thursday - In Office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PR Manager with the required experience level. Actual compensation may vary based on factors such as performance, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. Breakaway is a fast-growing music and entertainment company that focuses on live events and artist management.

Company Size: 2-10 employees. As a smaller company, Breakaway offers a more intimate work environment with closer collaboration among team members.

Founded: Breakaway was founded in Los Angeles, California, and has since grown to become one of the largest independent live entertainment companies in the US.

Company Description:

• Breakaway is the nation's leading pop & dance touring music festival, driving culture for the next generation.
• The company's record label and artist management division, Breakaway Projects, focuses on multi-faceted artist development and record label services.
• Breakaway is known for its innovative approach to live events and its commitment to supporting emerging artists in the music industry.

Company Specialties:

• Live events and music festivals
• Artist management and record label services
• Music industry innovation and emerging artist support

Company Website: http://www.teambreakaway.com

ASSUMPTION: Breakaway's focus on live events and emerging artists provides unique opportunities for PR professionals to gain experience in various aspects of the music industry.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the VP, Marketing & Media and is responsible for managing PR campaigns and initiatives across the company's live and label verticals.

Reporting Structure: The PR Manager will report to the VP, Marketing & Media and collaborate with various internal teams, including marketing, media, and artist management.

Work Arrangement: Hybrid. The PR Manager will work from home on Mondays and Fridays and in the office on Tuesdays, Wednesdays, and Thursdays.

Growth Opportunities:

• As Breakaway continues to grow, there may be opportunities for the PR Manager to take on additional responsibilities or advance to a more senior role within the company.
• The PR Manager will have the chance to work with a diverse range of artists and events, providing ample opportunities for professional development and exposure to different aspects of the music industry.

ASSUMPTION: Breakaway's focus on innovation and emerging artists creates an environment where PR professionals can grow and develop their skills in a dynamic and ever-changing industry.

🌍 Location & Work Environment

Office Type: Hybrid. The PR Manager will work from home on Mondays and Fridays and in the office on Tuesdays, Wednesdays, and Thursdays.

Office Location(s): Los Angeles, California

Geographic Context:

• Los Angeles is the entertainment capital of the world, providing ample opportunities for networking and collaboration with industry professionals.
• The city's vibrant music scene and diverse cultural landscape offer a rich environment for PR professionals to thrive.
• Los Angeles' Mediterranean climate and numerous attractions make it an attractive place to live and work.

Work Schedule: Full-time, with a hybrid work arrangement (Monday & Friday - WFH, Tuesday, Wednesday & Thursday - In Office)

ASSUMPTION: Breakaway's hybrid work arrangement offers the best of both worlds, allowing the PR Manager to balance remote work with in-office collaboration and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and relevant team members
• Final interview with the VP, Marketing & Media
• Background check and offer extension

Key Assessment Areas:

• Communication skills and storytelling ability
• Understanding of the music industry and its unique media landscape
• Creativity and strategic thinking
• Adaptability and dependability
• Relationship-building skills and network within the music industry

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR experience and skills, with a focus on the music or entertainment industry.
• Prepare examples of your past PR campaigns and their outcomes to discuss during the interview.
• Research Breakaway and the music industry to demonstrate your understanding of the company's mission and values.

ATS Keywords: Public Relations, Media Relations, Crisis Communication, Storytelling, Communication Skills, Strategic Thinking, Media Monitoring, Digital Marketing, Social Media Trends, Organizational Skills, Attention to Detail, Adaptability, Dependability, Microsoft Office, Adobe Creative Suite, Networking

ASSUMPTION: Breakaway's interview process is designed to assess candidates' communication skills, industry knowledge, and cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Media monitoring tools (Meltwater, Muck Rack, etc.)
• Analytics platforms (Google Analytics, social media analytics tools, etc.)

ASSUMPTION: The PR Manager should be proficient in using various software tools and platforms to create and distribute press materials, monitor media coverage, and analyze campaign performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Passion for music and entertainment
• Integrity
• Accountability

Work Style:

• Creative and strategic thinking
• Strong communication and collaboration skills
• Adaptability and dependability
• Passion for the music industry and emerging artists

Self-Assessment Questions:

• How do you align with Breakaway's commitment to innovation and supporting emerging artists?
• How comfortable are you working in a fast-paced, dynamic environment with a hybrid work arrangement?
• How does your personal work style fit with Breakaway's collaborative and creative culture?

ASSUMPTION: Breakaway values candidates who are passionate about the music industry, creative and strategic thinkers, and strong communicators who can thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The fast-paced and ever-changing nature of the music industry can present unique challenges for PR professionals.
• Breakaway's focus on live events and emerging artists may require the PR Manager to work extended hours, including nights, weekends, and holidays.
• The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with team members.
• The competitive nature of the music industry can make it difficult to secure high-profile media coverage and placements.

ASSUMPTION: Breakaway's unique focus on live events and emerging artists creates an environment where PR professionals must be adaptable, creative, and strategic in their approach to public relations.

📈 Similar Roles Comparison

• Unlike traditional PR roles, this position focuses on the unique media landscape of the music industry and requires a deep understanding of live events and artist management.
• Breakaway's commitment to innovation and emerging artists sets this role apart from more established music or entertainment companies.
• This role offers the opportunity to work with a diverse range of artists and events, providing ample opportunities for professional development and exposure to different aspects of the music industry.

ASSUMPTION: Breakaway's focus on live events and emerging artists creates a unique environment for PR professionals, offering opportunities for growth and development that may not be available in more traditional roles.

📝 Sample Projects

• Developing and executing a comprehensive PR campaign for a Breakaway-signed artist's album release, including securing high-profile media coverage, coordinating press events, and creating promotional materials.
• Managing crisis communication for a live event that experienced unexpected challenges, such as inclement weather or artist cancellations.
• Collaborating with the marketing team to create and distribute press materials for a Breakaway Music Festival, including artist lineups, event details, and promotional content.

ASSUMPTION: Breakaway's focus on live events and emerging artists provides PR professionals with a diverse range of projects and initiatives to work on, allowing them to gain experience in various aspects of the music industry.

❓ Key Questions to Ask During Interview

• How does Breakaway support the professional development and growth of its PR team members?
• What are the most challenging aspects of working in PR for the music industry, and how does Breakaway address these challenges?
• How does Breakaway's hybrid work arrangement support a healthy work-life balance for its employees?
• What opportunities exist for collaboration and knowledge-sharing among Breakaway's various teams and departments?
• How does Breakaway measure the success of its PR campaigns, and what key performance indicators (KPIs) does the company track?

ASSUMPTION: Breakaway values candidates who are proactive and strategic in their approach to public relations and are eager to learn and grow within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR experience and skills, with a focus on the music or entertainment industry.
• Prepare examples of your past PR campaigns and their outcomes to discuss during the interview.
• Research Breakaway and the music industry to demonstrate your understanding of the company's mission and values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.