Manager, Public Relations

📌 Core Information

🔹 Job Title: Manager, Public Relations

🔹 Company: Discover The Palm Beaches

🔹 Location: West Palm Beach, FL

🔹 Job Type: Full Time

🔹 Category: Hospitality - Hotel

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Securing press coverage to highlight tourism's impact on the local economy
• Managing the reputation of Discover The Palm Beaches
• Collaborating with cross-functional internal teams
• Writing press materials and engaging with media

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on building relationships with target journalists and media outlets.

📋 Key Responsibilities

✅ Develop and execute a comprehensive, measurable, and strategic plan to secure earned media coverage and drive awareness about tourism in The Palm Beaches

✅ Collaborate with the Director, Public Relations and Communications and U.S. Agency of Record to develop and implement PR strategies

✅ Proactively build and maintain relationships with target journalists, emphasizing local, regional, and national media

✅ Write press releases, interview responses, speaking points, advertorials, award submissions, blogs, and other relevant written materials, adhering to brand voice guidelines for leisure and meetings audiences

✅ Monitor media coverage, provide counsel on B2B media inquiries, and support monthly performance reporting requirements

✅ Attend select Group Sales meetings and site inspections to address PR opportunities

✅ Travel to and participate in industry trade shows and conferences to advance industry knowledge and secure on-site media opportunities

✅ Monitor expenditures and adhere to budgetary and expense management guidelines

✅ Support and update the DTPB Crisis Communications Plan as needed

✅ Support critical projects as directed by the Director, PR and Communications

ASSUMPTION: This role requires strong organizational skills, the ability to manage multiple projects, and a keen eye for detail to ensure consistent branding and messaging.

🎯 Required Qualifications

Education: Undergraduate degree in public relations, communications, public affairs, marketing, advertising, business, journalism, hospitality, or a similar field required

Experience: 5+ years of PR experience with an agency and/or brand, with a focus on tourism, travel, development, investments, and groups and meetings media preferred

Required Skills:

• Excellent written (AP Style), verbal, and presentation skills
• Strong project management and organizational skills
• Proven track record of securing press coverage
• Ability to manage multiple projects and meet deadlines
• Experience with issues management and crisis response
• Ability to provide writing samples

Preferred Skills:

• Experience with tourism, travel, development, investments, and groups and meetings media
• Fluency in a second language

ASSUMPTION: Candidates with a background in tourism or travel PR will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager, Public Relations role in West Palm Beach, FL, the estimated salary range is $75,000 - $95,000 per year. This is an estimate and the actual salary may vary based on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off and holidays
• Employee assistance program

Working Hours: Full-time position with normal office hours Monday through Friday, with some weekend and evening work required. Occasional travel is required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Discover The Palm Beaches is the official tourism marketing organization for Palm Beach County, Florida. It is a nonprofit organization that promotes the destination to visitors, travel industry professionals, and the local community.

Company Size: Discover The Palm Beaches has 11-50 employees, which means it is a small to mid-sized organization. This size allows for a more intimate work environment and closer collaboration with team members.

Founded: The organization was founded in 1984 and has since grown to become a leading voice in the tourism industry.

Company Description:

• Discover The Palm Beaches is the official tourism marketing organization for Palm Beach County, Florida
• The organization promotes the destination to visitors, travel industry professionals, and the local community
• It generates an annual economic impact of $7.3 billion in the local economy, produces $42 million in bed-tax revenue, and supports more than 63,000 jobs
• The Palm Beaches is known as America's First Resort Destination, Florida's Golf Capital, and Florida's Cultural Capital

Company Specialties:

• Official Source for Tourism Information
• Travel Trade
• Meeting and Convention Planners

Company Website: http://www.thepalmbeaches.com

ASSUMPTION: Working at Discover The Palm Beaches offers the opportunity to be part of a dynamic and growing industry, with a focus on promoting a unique and sought-after destination.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead and mentor junior team members. It is a critical role in the organization's communications strategy and requires a high level of independence and initiative.

Reporting Structure: The Manager, Public Relations reports directly to the Director, Public Relations and Communications and works closely with the U.S. Agency of Record.

Work Arrangement: This is an on-site role with normal office hours Monday through Friday, with some weekend and evening work required. Occasional travel is required to attend industry trade shows and conferences, as well as to support media visits and site inspections.

Growth Opportunities:

• Potential to advance to a Director or Vice President role within the organization
• Opportunity to gain experience in a variety of PR disciplines, including media relations, crisis communications, and event planning
• Possibility to work on high-profile campaigns and initiatives that showcase The Palm Beaches as a premier destination

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within the tourism and hospitality industry.

🌍 Location & Work Environment

Office Type: Discover The Palm Beaches has a modern, professional office environment located in West Palm Beach, Florida.

Office Location(s): 2195 Southern Blvd, West Palm Beach, Florida 33406, US

Geographic Context:

• West Palm Beach is located in Palm Beach County, Florida, on the eastern coast of the state
• The area is known for its beautiful beaches, vibrant arts and culture scene, and world-class shopping and dining
• West Palm Beach has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Normal office hours Monday through Friday, with some weekend and evening work required. Occasional travel is required.

ASSUMPTION: West Palm Beach offers a unique blend of urban and coastal living, with a diverse and growing community.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-person or virtual interview with the Director, Public Relations and Communications
• Final interview with the President and CEO of Discover The Palm Beaches
• Background check and reference check

Key Assessment Areas:

• Writing samples and portfolio
• Media relations and pitching skills
• Crisis communications experience
• Industry knowledge and familiarity with The Palm Beaches

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or writing samples that demonstrate your ability to craft compelling stories and secure media coverage
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work collaboratively
• Research Discover The Palm Beaches and The Palm Beaches to show your enthusiasm for the destination and the organization

ATS Keywords: Public Relations, Communications, Media Relations, Writing, Project Management, Crisis Management, Tourism, Journalism, Organizational Skills, Team Player, Detail-Oriented, Deadline-Oriented, Presentation Skills, B2B Media Inquiries, Strategic Planning, Relationship Building, Tourism Marketing, Destination Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's ability to develop and execute strategic PR campaigns, as well as their fit with the organization's culture and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media databases (e.g., Cision, Muck Rack)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The Manager, Public Relations will be expected to be proficient in using various software tools to manage projects, engage with media, and track performance metrics.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Innovation
• Excellence
• Accountability

Work Style:

• Dynamic and fast-paced work environment
• Opportunity to work on high-profile campaigns and initiatives
• Collaborative and supportive team culture
• Focus on continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working on multiple projects simultaneously and meeting tight deadlines?
• Do you have a proven track record of securing press coverage and building relationships with media outlets?
• Are you passionate about promoting The Palm Beaches as a premier destination?

ASSUMPTION: Discover The Palm Beaches values candidates who are proactive, innovative, and committed to delivering exceptional results.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with tight deadlines and occasional weekend and evening work
• Occasional travel required to attend industry trade shows and conferences, as well as to support media visits and site inspections
• Navigating the unique dynamics of the tourism and hospitality industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to delivering high-quality work under pressure.

📈 Similar Roles Comparison

• This role is similar to a Public Relations Manager or Director role in a tourism or hospitality organization
• However, this role is unique in its focus on promoting a specific destination and working closely with local stakeholders
• Career path comparison: This role can lead to advancement to a Director or Vice President role within the organization, or to a similar role in a larger tourism or hospitality organization

ASSUMPTION: This role offers a unique opportunity to gain experience in destination marketing and management, with the potential to advance to a leadership role within the industry.

📝 Sample Projects

• Developing and executing a strategic plan to secure earned media coverage for a new tourism development or attraction
• Managing a crisis communications plan in response to a natural disaster or other unexpected event
• Planning and executing a media visit or familiarization tour for travel journalists or influencers

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Manager, Public Relations may be involved in, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the tourism industry in The Palm Beaches, and how can this role help address them?
• How does Discover The Palm Beaches support and collaborate with local tourism partners and stakeholders?
• What opportunities are there for professional growth and development within the organization?
• How does Discover The Palm Beaches measure the success of its PR campaigns and initiatives?
• What is the team structure and dynamic within the PR department, and how does this role fit into it?

ASSUMPTION: Asking these questions will help you better understand the role, the organization, and the team dynamics, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or writing samples that demonstrate your ability to craft compelling stories and secure media coverage
• Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, and ability to work collaboratively
• Research Discover The Palm Beaches and The Palm Beaches to show your enthusiasm for the destination and the organization
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.