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Manager, Public Relations & Social Media

Melco Resorts & Entertainment
Full-time
On-site
Cyprus
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Public Relations & Social Media

πŸ”Ή Company: Melco Resorts & Entertainment

πŸ”Ή Location: COD Mediterranean, Limassol, Cyprus

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Hospitality

πŸ”Ή Date Posted: July 11, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing PR and social media strategies to enhance the company's reputation and brand image across various markets.
  • Supervising communication efforts with journalists, influencers, bloggers, and other stakeholders in Cyprus, Israel, Europe, and the Middle East.
  • Managing PR agencies in key source markets and driving positive coverage and engagement in (Social) Media.
  • Organizing press trips and visits by influencers and journalists to drive positive coverage and engagement.
  • Managing crisis PR and supporting senior management with public affairs activities.

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to build and maintain relationships with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Develop and implement PR and social media strategies to enhance the company's reputation and brand image across various markets.

βœ… Supervise the company’s communication efforts to journalists, influencers, bloggers in Cyprus, Israel, Europe, and the Middle East.

βœ… Work in tandem with the Corporate Communications team in Hong Kong and with colleagues across different departments in the resort.

βœ… Work across Cyprus, Israel, the Middle East, and key European markets to drive positive coverage of the resort (Leisure & MICE).

βœ… Define the PR strategy, work with PR agencies in key source markets, and drive for the best possible ROI.

βœ… Develop strategies and content (mainly in-house) for all key social media channels (e.g., Instagram, Facebook, LinkedIn), working in coordination with the Resort Marketing team.

βœ… Organize Press Trips and Visits by influencers and journalists to the resort to drive positive coverage and engagement in (Social) Media.

βœ… Create and submit Award Entries across different business categories and markets.

βœ… Manage Crisis PR in case of any reputational issues affecting the resort or the brand.

βœ… Support Senior Management with Public Affairs activities on an ad-hoc basis.

βœ… Support the company’s (local) Corporate Social Responsibility / CSR efforts.

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and stakeholders simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field.

Experience: Min. of 7 years’ experience in PR & Social Media Management in Europe or the Middle East; experience in tourism or luxury resort is strongly preferred.

Required Skills:

  • Good sense of what content drives interest in Digital PR and Social Media.
  • Expert knowledge of existing and upcoming Social Media Channels in Europe and the Middle East.
  • Very good and innate sense of hospitality and luxury travel.
  • Seasoned PR specialist who can grow internal and external relationships, and can integrate PR and Social Media into the overall Marketing Strategy.
  • Strong in Team Management and Stakeholder Management.
  • Fluency in English and Greek (verbal & written).
  • Strong writing and presentation skills and attention to detail.

Preferred Skills:

  • Experience in the gaming and entertainment industry.
  • Knowledge of the local market and language(s).

ASSUMPTION: Candidates with experience in luxury hospitality or related industries may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on industry standards for a Manager-level role in the hospitality industry in Cyprus)

Benefits:

  • Health insurance
  • Dental insurance
  • Life insurance
  • Pension plan
  • Employee discounts
  • Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work as required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Melco Resorts & Entertainment operates in the hospitality industry, focusing on casino gaming and entertainment resort facilities in Asia.

Company Size: Melco Resorts & Entertainment has 10,001+ employees globally, with a significant presence in Macau and Hong Kong. This size allows for diverse career opportunities and a robust infrastructure.

Founded: Melco Resorts & Entertainment was founded in 2004 and has since grown to become a leading developer, owner, and operator of casino gaming and entertainment resort facilities in Asia.

Company Description:

  • Melco Resorts & Entertainment is an award-winning developer, owner, and operator of casino gaming and entertainment casino resort facilities in Asia.
  • The company operates several integrated entertainment resorts, including City of Dreams Macau, Altira Macau, Mocha Clubs, Studio City, and City of Dreams Manila.
  • Melco Resorts & Entertainment is committed to delivering world-class entertainment experiences and creating memorable moments for its guests.

Company Specialties:

  • Casino gaming and entertainment
  • Hospitality and hotels
  • Food & beverage
  • Entertainment and conferences

Company Website: http://www.melco-resorts.com

ASSUMPTION: Melco Resorts & Entertainment's extensive experience in the hospitality industry and its commitment to delivering world-class entertainment experiences make it an attractive employer for candidates seeking a challenging and rewarding career in the industry.

πŸ“Š Role Analysis

Career Level: This role is at the Manager level, with the opportunity to grow and develop within the organization.

Reporting Structure: The Manager, Public Relations & Social Media reports directly to the Senior Director of Public Relations and works closely with the Corporate Communications team in Hong Kong and colleagues across different departments in the resort.

Work Arrangement: This role is based on-site at the COD Mediterranean resort in Limassol, Cyprus, with occasional travel to other markets as required.

Growth Opportunities:

  • Progression to a Senior Manager or Director role within the Public Relations and Communications department.
  • Expansion into other areas of the business, such as marketing, events, or corporate affairs.
  • Opportunities to work on high-profile projects and events, both locally and internationally.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: The COD Mediterranean resort in Limassol, Cyprus, offers a modern and luxurious work environment, with state-of-the-art facilities and amenities.

Office Location(s): COD Mediterranean, Limassol, Cyprus

Geographic Context:

  • Limassol is the second-largest city in Cyprus, with a population of approximately 235,000 people.
  • The city is known for its rich history, beautiful beaches, and vibrant cultural scene.
  • Limassol offers a high quality of life, with a warm climate, low crime rates, and affordable cost of living compared to other European cities.

Work Schedule: The standard workweek is Monday to Friday, with occasional weekend work as required. The role may involve working flexible hours to accommodate international time zones and events.

ASSUMPTION: The COD Mediterranean resort in Limassol offers a modern and luxurious work environment, with state-of-the-art facilities and amenities. The city of Limassol provides a high quality of life, with a warm climate, rich history, and vibrant cultural scene.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager
  • Final interview with senior leadership
  • Background check and offer

Key Assessment Areas:

  • Communication skills and ability to build relationships with stakeholders
  • Strategic thinking and problem-solving skills
  • Cultural fit and alignment with company values
  • Technical skills in PR and social media management

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your understanding of the hospitality industry and Melco Resorts & Entertainment's business.
  • Prepare examples of your PR and social media campaigns, as well as any crisis management scenarios you have handled.

ATS Keywords: Public Relations, Social Media Management, Content Creation, Crisis Management, Stakeholder Management, Team Management, Media Relations, Digital PR, Hospitality, Luxury Travel, Organisational Skills, Planning Skills, Writing Skills, Presentation Skills, Fluency in English, Fluency in Greek

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on communication skills, strategic thinking, and cultural fit. Candidates should tailor their application materials to highlight their relevant experience and skills and prepare for behavioral and situational interview questions.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Instagram, Facebook, LinkedIn, etc.)
  • PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions, etc.)
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the organization's existing infrastructure.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Teamwork
  • Innovation
  • Responsibility

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering exceptional customer experiences
  • Adaptable and able to work in a fast-paced, dynamic environment

Self-Assessment Questions:

  • How do you embody Melco Resorts & Entertainment's core values in your daily work?
  • Describe a time when you had to manage a difficult stakeholder relationship. How did you approach the situation, and what was the outcome?
  • How do you stay organized and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Melco Resorts & Entertainment values candidates who are collaborative, results-driven, and adaptable, with a strong commitment to delivering exceptional customer experiences.

⚠️ Potential Challenges

  • Managing multiple stakeholders and priorities in a fast-paced, dynamic environment.
  • Working across different time zones and cultures to drive positive coverage and engagement in (Social) Media.
  • Managing crisis PR situations and reputational issues affecting the resort or the brand.
  • Balancing the demands of the role with personal and family commitments.

ASSUMPTION: This role presents unique challenges and opportunities for candidates seeking to develop their careers in the hospitality industry. Successful candidates will be able to manage multiple priorities, work effectively across different time zones and cultures, and demonstrate strong communication and problem-solving skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Public Relations Manager or Social Media Manager role in the hospitality industry, with a focus on driving positive coverage and engagement in key markets.
  • However, this role is unique in its focus on the gaming and entertainment industry and the opportunity to work on high-profile projects and events both locally and internationally.
  • Candidates with experience in luxury hospitality or related industries may have an advantage in this role.

ASSUMPTION: This role offers a unique opportunity for candidates seeking to develop their careers in the hospitality industry, with a focus on the gaming and entertainment industry and the opportunity to work on high-profile projects and events both locally and internationally.

πŸ“ Sample Projects

  • Developing and implementing a PR and social media strategy to launch a new resort or attraction.
  • Managing a crisis PR situation, such as a negative media article or social media backlash, and developing a strategic response to mitigate reputational damage.
  • Organizing a press trip or visit by influencers and journalists to drive positive coverage and engagement in (Social) Media.

ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of responsibilities and challenges they may face in this role. Successful candidates will be able to demonstrate their ability to manage multiple priorities, work effectively across different time zones and cultures, and demonstrate strong communication and problem-solving skills.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Public Relations and Communications department?
  • How does this role fit into the overall marketing and communications strategy for the resort?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Melco Resorts & Entertainment support the professional development and growth of its employees?
  • What are the key challenges facing the resort and the industry, and how can this role contribute to addressing them?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare examples of your PR and social media campaigns, as well as any crisis management scenarios you have handled.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.