🔹 Job Title: Manager, Public Relations - Wine
🔹 Company: Constellation Brands
🔹 Location: Virtual Location - US (Field Office - CA - San Francisco/San Mateo/Santa Clara/Marin)
🔹 Job Type: Full Time
🔹 Category: Communications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with up to 15% travel)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to influence without authority. It also demands a deep understanding of the fine wine category and the luxury marketing and PR landscape.
✅ Develop and implement compelling brand narratives across consumer channels in collaboration with internal Brand Marketing teams and agency partners.
✅ Collaborate with internal teams and external PR agency partners to develop and execute comprehensive Brand PR programs that increase consumer awareness, stimulate trial, drive tourism, and drive revenue growth for brands within the company’s portfolio, as well as new product innovations.
✅ Manage PR agencies that support building and executing Brand PR programs and delivering results on time and on budget, including PR Events & Partnerships.
✅ Engage in effective media relations by maintaining/building relationships with key trade, consumer, and business media outlets and reporters; identify opportunities to garner positive media coverage; prepare company spokespeople for media interviews; serve as a company spokesperson where needed; and develop press releases, talking points, and media lists as needed.
✅ Maintain relations with industry wine critics to grow credibility and overall trade and industry perception for our brands.
✅ Partner with winemaking, brand partners, and agency partners to develop scores and accolades strategy.
✅ Effectively measure and communicate the impact of Brand PR activities on company results to key internal stakeholders.
✅ Cultivate strong working relationships with cross-functional teams to provide strategic advice and communications support. Manage budgets, vendor relations, and monthly forecasting.
✅ Collaborate with the Communications team to develop content for the company’s internal communication channels to drive employee awareness and understanding around high-end leadership, portfolio, and brand news and key initiatives aligned with the company’s business strategy.
ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to influence without authority. It also demands a deep understanding of the fine wine category and the luxury marketing and PR landscape.
Education: BS/BA degree in communications, public relations, journalism, or a related field.
Experience: 6-8 years of experience in public relations, industry critic relations, marketing, or a related function.
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role’s focus on luxury wine marketing and PR, candidates with relevant industry experience and a strong understanding of the fine wine category are highly desirable.
Salary Range: $80,600.00 - $171,100.00 per year. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.
Benefits:
Working Hours: Full-time, with up to 15% travel required. Weekend and evening availability may be required at times.
ASSUMPTION: The salary range provided is an estimate based on market research and internal equity. The actual salary may vary based on the factors mentioned above.
Industry: Constellation Brands operates in the Food and Beverage Services industry, with a focus on producing and marketing beer, wine, and spirits. The company is a leading international player with operations in the U.S., Mexico, New Zealand, and Italy.
Company Size: Constellation Brands is a mid-sized company with 5,001-10,000 employees globally. This size allows for a structured yet agile work environment, offering opportunities for career growth and development.
Founded: Constellation Brands was founded in 1945 and has since grown into a publicly-traded company with a strong commitment to sustainability, social equity, and responsible beverage alcohol consumption.
Company Description:
Company Specialties:
Company Website: http://www.cbrands.com
ASSUMPTION: Constellation Brands’ focus on building brands that people love, combined with its commitment to sustainability and social responsibility, creates a unique work environment that values innovation, collaboration, and a strong company culture.
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and leadership skills.
Reporting Structure: The Manager, Public Relations - Wine reports directly to the Director of Public Relations, Wine & Spirits.
Work Arrangement: This role is on-site, with up to 15% travel required. Weekend and evening availability may be required at times.
Growth Opportunities:
ASSUMPTION: Given Constellation Brands’ size and industry position, this role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for career growth and development.
Office Type: Constellation Brands’ headquarters are located in Rochester, New York, with additional offices in Chicago, Illinois, Mexico City, Mexico, Auckland, New Zealand, and Pontassieve, Italy. The role is based in the Field Office - CA - San Francisco/San Mateo/Santa Clara/Marin.
Office Location(s): The role is based in the San Francisco Bay Area, with the option to work remotely up to 15% of the time.
Geographic Context:
Work Schedule: This role follows a standard full-time work schedule, with up to 15% travel required. Weekend and evening availability may be required at times.
ASSUMPTION: The San Francisco Bay Area’s diverse cultural scene, strong wine and spirits industry presence, and mild Mediterranean climate create an ideal work environment for this role.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Public Relations, Wine, Luxury Marketing, Strategic Planning, Agency Management, Media Relations, Brand Marketing, Communications, Leadership, Team Management, Fine Wine, Industry Critics
ASSUMPTION: Constellation Brands’ interview process is designed to assess candidates’ strategic thinking, communication, and leadership skills, as well as their industry knowledge and cultural fit. The company values candidates who can think beyond today and drive results that impact business performance.
ASSUMPTION: The tools and technologies required for this role are standard for the communications and PR industries. Candidates should be comfortable using Microsoft Office Suite, PR software and tools, social media platforms, and project management tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Constellation Brands values candidates who can think beyond today, build brands that people love, and elevate human connections. The company seeks individuals who are collaborative, agile, results-driven, and innovative, with a strong commitment to its values and mission.
ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents several challenges that candidates should carefully consider before applying.
ASSUMPTION: While this role shares similarities with other public relations roles in the wine and spirits industry, its focus on luxury marketing and PR and Constellation Brands’ portfolio of premium and fine wine and craft spirits brands make it a unique opportunity.
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Manager, Public Relations - Wine role, as well as the opportunity to work with a diverse range of brands and stakeholders.
ASSUMPTION: These key questions help candidates better understand the role’s context, priorities, and opportunities for growth and development, as well as the company’s communications strategy and approach to measuring success.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.