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Manager, Public Relations - Wine

Constellation Brands
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Public Relations - Wine

πŸ”Ή Company: Constellation Brands

πŸ”Ή Location: Virtual Location - US (Field Office - CA - San Francisco/San Mateo/Santa Clara/Marin)

πŸ”Ή Job Type: Full Time

πŸ”Ή Category: Communications

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (with up to 15% travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing strategic PR programs to elevate brand perception and awareness for Constellation’s wine and spirits portfolio.
  • Managing external PR agencies to deliver results on time and on budget.
  • Engaging with key trade, consumer, and business media outlets, as well as industry wine critics, to grow credibility and overall trade and industry perception for our brands.
  • Collaborating with cross-functional teams to provide strategic advice and communications support.
  • Ensuring message consistency and alignment with Constellation’s overall communications program and strategic direction.

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to influence without authority. It also demands a deep understanding of the fine wine category and the luxury marketing and PR landscape.

πŸ“‹ Key Responsibilities

βœ… Develop and implement compelling brand narratives across consumer channels in collaboration with internal Brand Marketing teams and agency partners.

βœ… Collaborate with internal teams and external PR agency partners to develop and execute comprehensive Brand PR programs that increase consumer awareness, stimulate trial, drive tourism, and drive revenue growth for brands within the company’s portfolio, as well as new product innovations.

βœ… Manage PR agencies that support building and executing Brand PR programs and delivering results on time and on budget, including PR Events & Partnerships.

βœ… Engage in effective media relations by maintaining/building relationships with key trade, consumer, and business media outlets and reporters; identify opportunities to garner positive media coverage; prepare company spokespeople for media interviews; serve as a company spokesperson where needed; and develop press releases, talking points, and media lists as needed.

βœ… Maintain relations with industry wine critics to grow credibility and overall trade and industry perception for our brands.

βœ… Partner with winemaking, brand partners, and agency partners to develop scores and accolades strategy.

βœ… Effectively measure and communicate the impact of Brand PR activities on company results to key internal stakeholders.

βœ… Cultivate strong working relationships with cross-functional teams to provide strategic advice and communications support. Manage budgets, vendor relations, and monthly forecasting.

βœ… Collaborate with the Communications team to develop content for the company’s internal communication channels to drive employee awareness and understanding around high-end leadership, portfolio, and brand news and key initiatives aligned with the company’s business strategy.

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to influence without authority. It also demands a deep understanding of the fine wine category and the luxury marketing and PR landscape.

🎯 Required Qualifications

Education: BS/BA degree in communications, public relations, journalism, or a related field.

Experience: 6-8 years of experience in public relations, industry critic relations, marketing, or a related function.

Required Skills:

  • High level knowledge and experience in the fine wine category (WSET 2 or equivalent required, 3 preferred).
  • Proven experience managing/maximizing the effectiveness of external agencies.
  • Strong leadership skills, professional maturity, executive presence, and ability to influence without authority.
  • Superior writing, editing, oral, and interpersonal communication skills.
  • Ability to think strategically and develop measurable plans that support the company’s business objectives.
  • Business and financial acumen.
  • Ability to prioritize, juggle multiple priorities, and meet deadlines while delivering high-quality work.
  • Results-oriented, with the ability to deliver results that impact business performance.
  • Thorough proficiency in Microsoft Excel, MS Word, and MS PowerPoint.

Preferred Skills:

  • Event production/management experience.

ASSUMPTION: Given the role’s focus on luxury wine marketing and PR, candidates with relevant industry experience and a strong understanding of the fine wine category are highly desirable.

πŸ’° Compensation & Benefits

Salary Range: $80,600.00 - $171,100.00 per year. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

Benefits:

  • Paid Time Off
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k)

Working Hours: Full-time, with up to 15% travel required. Weekend and evening availability may be required at times.

ASSUMPTION: The salary range provided is an estimate based on market research and internal equity. The actual salary may vary based on the factors mentioned above.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Constellation Brands operates in the Food and Beverage Services industry, with a focus on producing and marketing beer, wine, and spirits. The company is a leading international player with operations in the U.S., Mexico, New Zealand, and Italy.

Company Size: Constellation Brands is a mid-sized company with 5,001-10,000 employees globally. This size allows for a structured yet agile work environment, offering opportunities for career growth and development.

Founded: Constellation Brands was founded in 1945 and has since grown into a publicly-traded company with a strong commitment to sustainability, social equity, and responsible beverage alcohol consumption.

Company Description:

  • Constellation Brands is driven by a mission to build brands that people love because they believe elevating human connections is Worth Reaching For.
  • The company offers a wide range of high-end, iconic imported beer brands, fine wine and craft spirits brands, and premium wine brands.
  • Constellation Brands is committed to operating sustainably and responsibly, with a long history of serving as good stewards of the environment and promoting responsible beverage alcohol consumption.

Company Specialties:

  • Wine
  • Beer
  • Spirits

Company Website: http://www.cbrands.com

ASSUMPTION: Constellation Brands’ focus on building brands that people love, combined with its commitment to sustainability and social responsibility, creates a unique work environment that values innovation, collaboration, and a strong company culture.

πŸ“Š Role Analysis

Career Level: This role is at the mid-career level, requiring a balance of strategic thinking, tactical execution, and leadership skills.

Reporting Structure: The Manager, Public Relations - Wine reports directly to the Director of Public Relations, Wine & Spirits.

Work Arrangement: This role is on-site, with up to 15% travel required. Weekend and evening availability may be required at times.

Growth Opportunities:

  • Constellation Brands offers opportunities for career growth and development within its Communications team and across the broader organization.
  • The company’s commitment to innovation and continuous improvement creates an environment where employees can learn and grow.
  • This role provides the opportunity to work with a diverse range of brands and stakeholders, allowing for the development of a broad skill set and industry knowledge.

ASSUMPTION: Given Constellation Brands’ size and industry position, this role offers a unique blend of strategic and tactical responsibilities, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Constellation Brands’ headquarters are located in Rochester, New York, with additional offices in Chicago, Illinois, Mexico City, Mexico, Auckland, New Zealand, and Pontassieve, Italy. The role is based in the Field Office - CA - San Francisco/San Mateo/Santa Clara/Marin.

Office Location(s): The role is based in the San Francisco Bay Area, with the option to work remotely up to 15% of the time.

Geographic Context:

  • The San Francisco Bay Area offers a diverse and vibrant cultural scene, with numerous entertainment, dining, and recreational opportunities.
  • The region is home to a thriving tech industry, as well as a strong presence in the wine and spirits sector.
  • The Bay Area’s mild Mediterranean climate and natural beauty make it an attractive place to live and work.

Work Schedule: This role follows a standard full-time work schedule, with up to 15% travel required. Weekend and evening availability may be required at times.

ASSUMPTION: The San Francisco Bay Area’s diverse cultural scene, strong wine and spirits industry presence, and mild Mediterranean climate create an ideal work environment for this role.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the HR team
  • In-person or video interview with the hiring manager and/or other team members
  • Final interview with the Director of Public Relations, Wine & Spirits
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and planning skills
  • Communication and presentation skills
  • Leadership and team management skills
  • Industry knowledge and wine category expertise
  • Cultural fit and alignment with Constellation Brands’ values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Demonstrate your understanding of the fine wine category and luxury marketing and PR landscape in your application materials.
  • Prepare for interview questions that assess your strategic thinking, communication, and leadership skills, as well as your industry knowledge and cultural fit.
  • Be ready to discuss your experience managing external agencies and driving results on time and on budget.

ATS Keywords: Public Relations, Wine, Luxury Marketing, Strategic Planning, Agency Management, Media Relations, Brand Marketing, Communications, Leadership, Team Management, Fine Wine, Industry Critics

ASSUMPTION: Constellation Brands’ interview process is designed to assess candidates’ strategic thinking, communication, and leadership skills, as well as their industry knowledge and cultural fit. The company values candidates who can think beyond today and drive results that impact business performance.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • PR software and tools (e.g., Cision, Muck Rack, Agility PR Solutions)
  • Social media platforms (e.g., LinkedIn, Twitter, Facebook)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The tools and technologies required for this role are standard for the communications and PR industries. Candidates should be comfortable using Microsoft Office Suite, PR software and tools, social media platforms, and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Think Beyond Today
  • Build Brands People Love
  • Elevate Human Connections
  • Worth Reaching For

Work Style:

  • Collaborative and team-oriented
  • Agile and adaptable
  • Results-driven and accountable
  • Innovative and forward-thinking

Self-Assessment Questions:

  • How do you align with Constellation Brands’ value of β€˜Think Beyond Today’ in your approach to public relations and marketing?
  • How do you ensure that your communication style and approach are a good fit for Constellation Brands’ collaborative and agile work environment?
  • How do you balance strategic thinking with tactical execution to drive results that impact business performance?

ASSUMPTION: Constellation Brands values candidates who can think beyond today, build brands that people love, and elevate human connections. The company seeks individuals who are collaborative, agile, results-driven, and innovative, with a strong commitment to its values and mission.

⚠️ Potential Challenges

  • The role requires a high level of strategic thinking and leadership, which can be challenging for candidates with less experience in luxury marketing and PR.
  • The role may require travel up to 15% of the time, which can be challenging for candidates with personal or family commitments that limit their availability.
  • The role may require weekend and evening availability at times, which can be challenging for candidates with personal or family commitments that limit their flexibility.
  • The role requires a strong understanding of the fine wine category and luxury marketing and PR landscape, which can be challenging for candidates with less industry-specific experience.

ASSUMPTION: While this role offers numerous opportunities for career growth and development, it also presents several challenges that candidates should carefully consider before applying.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Public Relations Manager or Director of Public Relations in the wine and spirits industry, with a focus on luxury marketing and PR.
  • However, this role is unique in its focus on the high-end market and Constellation Brands’ portfolio of premium and fine wine and craft spirits brands.
  • Career paths for this role may include progression to a Director of Public Relations or Vice President of Communications within the wine and spirits industry or a related field.

ASSUMPTION: While this role shares similarities with other public relations roles in the wine and spirits industry, its focus on luxury marketing and PR and Constellation Brands’ portfolio of premium and fine wine and craft spirits brands make it a unique opportunity.

πŸ“ Sample Projects

  • Developing and executing a strategic PR campaign to launch a new luxury wine brand and drive awareness, trial, and revenue growth.
  • Managing an external PR agency to deliver results on time and on budget for a high-profile event or product launch.
  • Collaborating with internal teams and external PR agency partners to develop and execute a comprehensive Brand PR program that increases consumer awareness and drives revenue growth for an established wine brand.

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Manager, Public Relations - Wine role, as well as the opportunity to work with a diverse range of brands and stakeholders.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall communications strategy for Constellation Brands’ Wine & Spirits division?
  • What are the key priorities for this role in the first 90 days?
  • How does Constellation Brands support the professional development and growth of its communications team members?
  • What are the key challenges facing the Wine & Spirits division, and how can this role help address them?
  • How does Constellation Brands measure the success of its communications and PR efforts, and how can this role contribute to driving results that impact business performance?

ASSUMPTION: These key questions help candidates better understand the role’s context, priorities, and opportunities for growth and development, as well as the company’s communications strategy and approach to measuring success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your industry knowledge and wine category expertise.
  • Prepare for interview questions that assess your strategic thinking, communication, and leadership skills, as well as your industry knowledge and cultural fit.
  • Be ready to discuss your experience managing external agencies and driving results on time and on budget.
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.