🔹 Job Title: Manager, Recruitment Marketing
🔹 Company: Nutrien
🔹 Location: Calgary, Alberta, Canada
🔹 Job Type: On-site
🔹 Category: Agriculture
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (required to be on-site in Calgary, Alberta)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of collaboration and project management skills to successfully execute recruitment marketing strategies and meet the organization's talent needs.
✅ Position Nutrien as an employer of choice by leveraging Nutrien’s Employee Value Proposition to create compelling internal & external candidate messaging to attract a wide array of qualified, diverse candidates across all operating segments and functional areas.
✅ Support the Talent Strategy and talent needs of the organization by supporting the development and marketing of alternative talent pipelines on a Global scale. Research, highlight, and execute partnerships that align to talent strategy and support development of talent pipelines globally.
✅ Work with internal brand culture & communication teams and external vendors to define and promote consistent branding strategies and campaigns for recruitment needs.
✅ Work with Culture and Employee Engagement to collaborate in embedding meaningful messaging into strategies based on internal & external candidate feedback.
✅ Work alongside Culture and Employee Experience to survey internal and external candidates to understand “customer” needs, trends, and to subsequently build into key attraction messaging.
✅ Develop and implement training for Talent Attraction Team to appropriately care for external and internal candidates including messaging, selling features, regular communication, and transitions through the hiring process.
✅ Continue to build Nutrien’s global talent brand in partnership with global brand team, to attract and recruit talent across regions.
✅ Build an internal and external recruitment ambassador program, leveraging current employees to create and spotlight content that demonstrates our culture and values.
✅ Enable the building and nurturing of relationships with candidates through various channels.
✅ Build relationships with internal business partners to understand business challenges, culture, and goals when building external narratives.
✅ Deliver strategic programs to increase talent brand awareness and boost candidate engagement.
✅ Influence and contribute to the content strategy on key job seeker sites which will include videos, photos, and social posts in partnership with our Talent Attraction and Brand Culture & Communications teams.
✅ Build and maintain a library of creative assets together with Brand Culture & Communications team that can be utilized by Talent Attraction.
✅ Cultivate and grow our talent community networks through relevant and engaging content.
✅ Monitor and identify opportunities to promote Nutrien opportunities and stories on various platforms such as Indeed and Glassdoor.
✅ Work cross-functionally to prepare monthly reporting for HR Leadership, Executive Leadership, and the Board of Directors regarding external and internal candidate market.
✅ Leverage data to track and evaluate brand performance and develop recommendations to deliver effective targeted campaigns and brand experiences.
✅ Monitor and measure key social rating metrics on various job seeker sites and provide consistent reporting to key stakeholders.
✅ Track, measure, and report on campaign results across multiple channels. Ability to analyze top of the funnel, recruitment-focused data, and provide recommendations to optimize efforts across channels.
✅ Proactively research, introduce, and execute on trends and best practices to elevate our internal and external recruitment marketing efforts.
✅ Create and implement job posting audit initiative to ensure job postings and brand content are relevant and engaging to continue to build our talent network. Include consistent reporting mechanism and follow-up process to address gaps and to leverage high-performing postings.
ASSUMPTION: This role requires a high level of attention to detail and strong project management skills to effectively manage multiple projects simultaneously and meet tight timelines.
Education: Bachelor's degree, preferably with a concentration in marketing, public relations, or communications or a combination of education and relative work experience.
Experience: 3+ years of progressive leadership experience with 8+ years of strong recruitment or employee marketing/communications experience in a fast-paced, high-volume environment, recruiting for roles in Corporate, Manufacturing and Retail recruitment environments; including seasonal and student hiring.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the agriculture industry or related fields may have an advantage in this role.
Salary Range: $80,000 - $120,000 CAD per year (based on industry standards for a Manager, Recruitment Marketing role in Calgary, Alberta)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Agriculture
Company Size: 10,001+ employees
Founded: 2018 (as Nutrien Ag Solutions; predecessor companies began operating as early as 1859)
Company Description:
Company Specialties:
Company Website: nutrienagsolutions.com
ASSUMPTION: Nutrien Ag Solutions' extensive experience and global presence provide a stable and supportive work environment for employees.
Career Level: Managerial
Reporting Structure: Reports directly to the Senior Manager, Talent Strategy, and may oversee a team of recruitment marketing professionals.
Work Arrangement: On-site (required to be on-site in Calgary, Alberta)
Growth Opportunities:
ASSUMPTION: This role offers long-term career growth potential within Nutrien Ag Solutions and the broader Nutrien organization.
Office Type: Corporate headquarters
Office Location(s): 3005 Rocky Mountain Ave, Loveland, Colorado 80538, US
Geographic Context:
Work Schedule: Full-time (40 hours per week), with the possibility of occasional overtime or flexible hours to meet project deadlines.
ASSUMPTION: Calgary offers a high quality of life with a mix of urban and outdoor activities, making it an attractive location for employees.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Recruitment Marketing, Employer Branding, Candidate Engagement, Project Management, Data Analysis, Agriculture, Nutrien, Talent Acquisition, Marketing Campaigns, Employee Value Proposition
ASSUMPTION: Nutrien Ag Solutions' hiring process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision-making and continuous improvement.
ASSUMPTION: Nutrien Ag Solutions uses a combination of industry-standard and proprietary tools to support its recruitment marketing efforts.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Nutrien Ag Solutions values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development.
ASSUMPTION: Candidates with experience in the agriculture industry or related fields may have an advantage in this role, but transferable skills and a strong understanding of recruitment marketing principles are also valuable.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Manager, Recruitment Marketing may undertake to support Nutrien Ag Solutions' talent acquisition efforts.
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.