- Developing and executing recruitment marketing strategies to attract diverse talent globally.
- Collaborating with internal teams to promote Nutrien as an employer of choice.
- Leveraging data to track and evaluate brand performance and develop targeted campaigns.
- Building and maintaining a library of creative assets for recruitment marketing.
- Monitoring and measuring key social rating metrics on job seeker sites.
- Influencing key stakeholders to deliver on candidate and employee recruitment and brand objectives.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Position Nutrien as an employer of choice by creating compelling internal & external candidate messaging to attract qualified, diverse candidates across all operating segments and functional areas.
✅ Support the Talent Strategy by developing and marketing alternative talent pipelines on a global scale, and researching, highlighting, and executing partnerships that align to talent strategy.
✅ Work with internal brand culture & communications teams and external vendors to define and promote consistent branding strategies and campaigns for recruitment needs.
✅ Work with Culture and Employee Engagement to collaborate in embedding meaningful messaging into strategies based on internal & external candidate feedback.
✅ Work alongside Culture and Employee Experience to survey internal and external candidates to understand 'customer' needs, trends, and to subsequently build into key attraction messaging.
✅ Develop and implement training for Talent Attraction Team to appropriately care for external and internal candidates, including messaging, selling features, regular communication, and transitions through the hiring process.
✅ Continue to build Nutrien’s global talent brand in partnership with the global brand team, to attract and recruit talent across regions.
✅ Build an internal and external recruitment ambassador program leveraging current employees to create and spotlight content that demonstrates Nutrien's culture and values.
✅ Enable the building and nurturing of relationships with candidates through various channels.
✅ Build relationships with internal business partners to understand business challenges, culture, and goals when building external narratives.
✅ Deliver strategic programs to increase talent brand awareness and boost candidate engagement.
✅ Influence and contribute to the content strategy on key job seeker sites, including videos, photos, and social posts, in partnership with Talent Attraction and Brand Culture & Communications teams.
✅ Build and maintain a library of creative assets together with the Brand Culture & Communications team that can be utilized by Talent Attraction.
✅ Cultivate and grow our talent community networks through relevant and engaging content.
✅ Monitor and identify opportunities to promote Nutrien opportunities and stories on various platforms such as Indeed and Glassdoor.
✅ Work cross-functionally to prepare monthly reporting for HR Leadership, Executive Leadership, and the Board of Directors regarding external and internal candidate market.
✅ Leverage data to track and evaluate brand performance and develop recommendations to deliver effective targeted campaigns and brand experiences.
✅ Monitor and measure key social rating metrics on various job seeker sites and provide consistent reporting to key stakeholders.
✅ Track, measure, and report on campaign results across multiple channels, analyzing top-of-the-funnel, recruitment-focused data, and providing recommendations to optimize efforts across channels.
✅ Proactively research, introduce, and execute on trends and best practices to elevate internal and external recruitment marketing efforts.
✅ Create and implement a job posting audit initiative to ensure job postings and brand content are relevant and engaging to continue to build our talent network, including consistent reporting mechanisms and follow-up processes to address gaps and to leverage high-performing postings.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with data to drive informed decision-making.
🎯 Required Qualifications
Education:
- Bachelor's degree, preferably with a concentration in marketing, public relations, or communications, or a combination of education and relative work experience.
Experience:
- 3+ years of progressive leadership experience with 8+ years of strong recruitment or employee marketing/communications experience in a fast-paced, high-volume environment, recruiting for roles in Corporate, Manufacturing, and Retail recruitment environments, including seasonal and student hiring.
Required Skills:
- Proven ability to collaborate cross-functionally, working with TA, Marketing teams, Operating Segments, and external agencies.
- Experience working in a cross-functional, virtual enterprise environment.
- Experience with recruiting, employee engagement & experience, and/or marketing efforts to include content for, collateral, careers site, job boards, and recruiting campaigns.
- Knowledge of employer branding strategies and recruitment marketing.
- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time timelines.
- Demonstrated presentation skills and ability to inspire others regarding our Employee Value Proposition.
- Organizational skills with a great attention to detail.
Preferred Skills:
- Experience with surveying and feedback tools.
- Familiarity with data analysis and reporting tools.
💰 Compensation & Benefits
Salary Range: $95,700 - $177,800 annually (estimated for Loveland, Colorado)
Benefits:
- Comprehensive medical, dental, and vision coverage
- Life insurance and disability coverage for positions working more than 30 hours per week
- Retirement program with generous matching employer contributions
- Paid vacation, sick days, and holidays
- Paid personal and maternity/parental leaves
- Employee and Family Assistance Program
📌 Applicant Insights
🔍 Company Context
Industry: Farming
Company Size: 10,001+ employees
Founded: 2018 (as Nutrien Ag Solutions; predecessor companies began operating as early as 1859)
Company Description: Nutrien Ag Solutions is committed to being the leading provider of agricultural inputs in each of its markets. It aims to attract and retain outstanding employees by motivating and rewarding them for their accomplishments in providing exceptional service to valued customers. Nutrien Ag Solutions operates as a unit of Nutrien Ltd., the world’s largest agriculture inputs company, which is comprised of four business units: Nitrogen, Phosphate, Potash, and Retail.
Company Specialties: Crop Production, Sustainability, Plant Health, Agricultural Inputs, Solutions Provider, Digital Ag, Innovative Technologies, Crop Protection, Seed, Precision Agriculture, Fertilizer and Nutritionals, Soil Sampling, and Financial.
📊 Role Analysis
Career Level: Mid-career (5-10 years of experience)
Reporting Structure: This role reports to the Senior Manager, Talent Strategy.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Opportunities to collaborate with global teams and influence talent attraction strategies on a global scale.
- Potential to work with external vendors and agencies to define and promote consistent branding strategies and campaigns for recruitment needs.
- Possibility to develop and implement training for the Talent Attraction Team to enhance their skills and effectiveness.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a requirement to be present in Loveland, Colorado.
Office Location(s): 3005 Rocky Mountain Ave, Loveland, Colorado 80538, US
Geographic Context: Loveland is a city in northern Colorado, with a population of approximately 96,000 people. It is located about 45 miles north of Denver and offers a mix of urban and rural living. The city is known for its outdoor recreation opportunities, including hiking, biking, and skiing.
Work Schedule: Full-time, with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break).
ASSUMPTION: This role requires a flexible work schedule, with the ability to work additional hours as needed to meet project deadlines.
Key Assessment Areas:
- Problem-solving skills and the ability to analyze data to drive informed decision-making.
- Strong communication and presentation skills.
- Ability to work effectively with cross-functional teams and stakeholders.
- Knowledge of recruitment marketing strategies and employer branding.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Be prepared to discuss your understanding of Nutrien's business and industry trends.
- Research Nutrien's company culture and values to ensure a good fit.
ATS Keywords: Recruitment Marketing, Employer Branding, Talent Attraction, Cross-Functional Collaboration, Data Analysis, Project Management, Stakeholder Influence, Recruitment Strategy, Global Talent Acquisition, Employee Engagement, Candidate Experience, Recruitment Campaigns, Branding Strategies, Surveying, Feedback Tools, Vendor Management, Training Development, Social Media Engagement, Market Research, Recruitment Metrics, Recruitment Data Analysis, Recruitment Marketing Trends, Recruitment Marketing Best Practices.
ASSUMPTION: Applicants should emphasize their relevant skills and experiences in their application materials and be prepared to discuss their fit for the role during the interview process.
🛠 Cultural Fit Considerations
Company Values: Nutrien's values include safety, inclusion, integrity, and results. Applicants should be able to demonstrate how their personal values align with these.
Work Style: Nutrien values a collaborative, data-driven, and innovative work environment. Applicants should be comfortable working in a fast-paced, dynamic setting and be open to feedback and continuous improvement.
Self-Assessment Questions:
1. How do your personal values align with Nutrien's core values?
2. Describe a time when you had to analyze data to drive a recruitment marketing decision. What was the outcome?
3. How do you stay up-to-date with industry trends and best practices in recruitment marketing?
ASSUMPTION: Applicants should be able to provide specific examples of their skills and experiences that demonstrate their fit for Nutrien's company culture and work environment.
⚠️ Potential Challenges
- Working in a fast-paced, high-volume recruitment environment may require long hours and tight deadlines.
- Collaborating with cross-functional teams and stakeholders may present communication and coordination challenges.
- The role may require travel to attend industry events, conferences, or meetings with external vendors and partners.
ASSUMPTION: Applicants should be prepared to manage their time effectively, work well under pressure, and be open to feedback and continuous improvement.
📈 Similar Roles Comparison
- Recruitment Marketing Manager (Corporate): This role focuses on corporate-level recruitment marketing strategies, while the Manager, Recruitment Marketing role at Nutrien has a broader scope, including global talent acquisition and alternative talent pipeline development.
- Employer Brand Manager: While both roles focus on employer branding, the Manager, Recruitment Marketing role at Nutrien has additional responsibilities, such as surveying and feedback tools management, vendor relationship management, and campaign result analysis.
ASSUMPTION: Applicants should understand the unique aspects of this role and how it differs from similar positions in the industry.
📝 Sample Projects
- Developing and executing a targeted recruitment campaign for a specific role or region.
- Conducting a comprehensive audit of job postings and brand content to ensure relevance and engagement.
- Creating and implementing a training program for the Talent Attraction Team to enhance their skills and effectiveness.
ASSUMPTION: Applicants should be able to provide specific examples of their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
1. Can you describe the typical recruitment marketing challenges faced by Nutrien and how this role addresses them?
2. How does Nutrien measure the success of its recruitment marketing campaigns, and what key performance indicators (KPIs) are used?
3. Can you provide an example of a time when you had to pivot or adjust a recruitment marketing strategy due to changing market conditions or feedback?
4. How does Nutrien ensure that its recruitment marketing efforts align with its overall business strategy and objectives?
5. What opportunities are there for professional growth and development within the Talent Attraction team and Nutrien as a whole?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and show that they have done their research.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [linkedin.com/jobs/view/593896617/](https://linkedin.com/jobs/view/593896617/) link.
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for the interview by researching Nutrien's company culture, values, and industry trends.
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions.
- If selected, complete the pre-employment conditions, including a background check and any required training or certifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
