Manager - Regional Customer Marketing

📌 Core Information

- Job Title: Manager - Regional Customer Marketing
- Company: Diageo
- Location: Gurgaon, Haryāna, India
- Job Type: Full-Time
- Category: Beverage Manufacturing
- Date Posted: July 10, 2025
- Experience Level: 5-10 years
- Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

- Strategizing and executing customer marketing initiatives and activations.
- Budget planning and ensuring adherence to brand guidelines.
- Developing visibility strategies and driving route-to-consumer effectiveness.
- Establishing measurement mechanisms for customer marketing initiatives.
- Understanding and incorporating best practices from FMCG-related industries.

*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

- ✅ Strategize and execute customer marketing initiatives and activations in coordination with brand marketing and regional sales teams.
- ✅ Identify and execute brand communication options at various channels, understanding regional nuances.
- ✅ Plan and manage budgets, ensuring adherence to brand guidelines and approved budgets.
- ✅ Develop visibility strategies for respective channels and oversee execution.
- ✅ Drive seamless route-to-consumer effectiveness through consumer-winning activations and leveraging the USL portfolio.
- ✅ Establish a robust measurement mechanism for customer marketing initiatives and evaluate performance.

*ASSUMPTION:* This role involves a high degree of coordination and collaboration with various teams, requiring strong communication and negotiation skills.

🎯 Required Qualifications

- Education: MBA
- Experience: 5 to 6 years of experience in marketing
- Required Skills:
- Marketing framework (planning, budgeting, execution, review)
- Analytical and reasoning skills
- Communication and negotiation skills
- Leadership skills (strategic implementation, operational implementation)
- Proximity to business (market strategy development, business and commercial planning, partnering)

*Assumption:* Candidates should have a solid understanding of marketing frameworks and be comfortable working with data to drive decision-making.

💰 Compensation & Benefits

- Salary Range: INR 15-20 LPA (Based on industry standards for a Manager role in the Beverage Manufacturing sector in Gurgaon)
- Benefits: Flexible working arrangements, diversity and inclusion initiatives, competitive benefits package (details not specified)
- Working Hours: Full-time (40 hours/week)

*ASSUMPTION:* The salary range is estimated based on industry standards for similar roles in the region. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

- Industry: Beverage Manufacturing
- Company Size: 10,001+ employees
- Founded: Not specified
- Company Description: Diageo is a global leader in premium drinks, with over 200 brands sold in 180 countries. They aim to raise the bar in the alcoholic beverage market by investing in the future and being mindful of their impact.
- Company Specialties: Premium Drinks, Marketing, Innovation, Supply Chain, HR, Sales, Brand management, Premium Wines and Spirits Supplier, Luxury, Super premium, Beer, Consumer goods, E-commerce, Beverages, Spirits, FMCG, and brand owners.

*ASSUMPTION:* Diageo's large size and global presence offer opportunities for career growth and exposure to diverse markets and brands.

📊 Role Analysis

- Career Level: Managerial
- Reporting Structure: This role reports to the Regional Marketing Manager (assumed)
- Work Arrangement: On-site (Full-time)
- Growth Opportunities:
- Potential to work on high-impact projects and drive brand growth.
- Opportunities to collaborate with cross-functional teams and learn from industry experts.
- Possibility to progress to senior management roles within the marketing function.

*ASSUMPTION:* This role offers opportunities for professional development and career advancement within Diageo's marketing function.

🌍 Location & Work Environment

- Office Type: On-site (RPC Gurgaon)
- Office Location(s): Gurgaon, India
- Geographic Context: Gurgaon is a major IT and commercial hub near Delhi, offering a mix of urban and suburban living.
- Work Schedule: Full-time (40 hours/week)

*ASSUMPTION:* Gurgaon's vibrant business ecosystem and proximity to Delhi provide ample opportunities for networking and professional growth.

💼 Interview & Application Insights

- Typical Process: Online application, phone/ video screening, technical assessment, and on-site interviews (assumed)
- Key Assessment Areas: Marketing strategy, analytical skills, communication skills, cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led.
- Research Diageo's brand portfolio and understand their marketing strategies.

*ASSUMPTION:* Diageo's interview process focuses on assessing candidates' strategic thinking, analytical skills, and cultural fit.

🛠️ Tools & Technologies

- Marketing software (e.g., Google Analytics, social media management tools)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)

*ASSUMPTION:* Candidates should be comfortable using marketing software and project management tools to effectively manage customer marketing initiatives.

👔 Cultural Fit Considerations

- Company Values: Not specified (assumed to align with Diageo's global values: courage, passion, partnership, integrity, and responsibility)
- Work Style: Collaborative, data-driven, innovative
- Self-Assessment Questions:
- How do you stay updated with marketing trends and consumer behavior in the beverage industry?
- Can you provide an example of a time when you successfully executed a marketing campaign within a tight budget?
- How do you approach working with cross-functional teams to achieve common goals?

*ASSUMPTION:* Diageo values candidates who are passionate about their brands, data-driven in their approach, and able to work effectively with cross-functional teams.

⚠️ Potential Challenges

- Managing multiple brands and marketing initiatives simultaneously.
- Working with tight budgets and ensuring adherence to brand guidelines.
- Coordinating with various teams and stakeholders to execute marketing campaigns effectively.

*ASSUMPTION:* These challenges require strong organizational skills, attention to detail, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

- Compared to other marketing manager roles, this position has a stronger focus on customer marketing and route-to-consumer strategies.
- Diageo's global presence offers more diverse brand exposure and career growth opportunities compared to smaller or regional companies.
- This role may have more frequent interactions with sales teams compared to other marketing roles, requiring strong collaboration and influencing skills.

*ASSUMPTION:* Candidates should consider their preference for customer marketing-focused roles and the potential for career growth within Diageo's global organization.

📝 Sample Projects

- Developing and executing a regional marketing campaign to drive brand awareness and sales for a specific Diageo brand.
- Analyzing consumer behavior data to identify trends and opportunities for targeted marketing initiatives.
- Collaborating with the sales team to optimize route-to-consumer strategies and improve sell-out rates for Diageo's portfolio of brands.

*ASSUMPTION:* These sample projects reflect the core responsibilities and required skills for this role, focusing on strategic planning, data analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

- How does this role contribute to Diageo's overall marketing strategy and brand growth?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Diageo support the professional development and growth of marketing managers in this role?
- What are the most challenging aspects of working in the beverage industry, and how can this role help address them?
- How does Diageo measure the success of customer marketing initiatives, and what key performance indicators (KPIs) are most important for this role?

*ASSUMPTION:* These questions help candidates understand the role's strategic importance, expectations, and opportunities for professional growth within Diageo's marketing function.

📌 Next Steps for Applicants

To apply for this position:

- Submit your application through [this link](https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Gurgaon-India/Manager---Regional-Customers-Marketing_JR1114908-1).
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've led.
- Research Diageo's brand portfolio and understand their marketing strategies.
- Follow up with the hiring manager after one week if you haven't heard back (assumed).

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.