🔹 Job Title: Manager, Regional Marketing
🔹 Company: Crocs, Inc.
🔹 Location: Gurugram, Haryana, India
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the India market and consumer trends, as well as experience working with international teams.
✅ Develop and implement marketing strategies to boost brand awareness, acquisition, and retention
✅ Lead multi-channel campaigns across social, email, PPC, and SEO
✅ Manage multiple agencies; media, creative, influencer, performance, social
✅ Monitor KPIs (CAC, LTV, ROI, etc.) and optimize performance
✅ Manage regional social channels to grow engagement and followers
✅ Align content with global strategy and audience segments
✅ Oversee agency output, creative approvals, and quick-to-market (QTM) initiatives
✅ Analyze KPIs and apply insights to future campaigns
✅ Work with influencer agency to identify appropriate influencers for the brand
✅ Drive integrated influencer campaigns aligned with brand goals
✅ Build and manage influencer relationships, contracts, and content development
✅ Connect influencer efforts across all marketing channels for full-funnel impact
✅ Collaborate on creating content that reflects the brand and resonates with target audiences
✅ Ensure consistency in messaging across all channels (email, blog, social, etc.)
✅ Use customer segmentation for personalized marketing
✅ Optimize acquisition strategies and lead loyalty program development
✅ Track and report on campaign performance
✅ Conduct testing and iterate strategies to drive efficiency and lower CAC
✅ Partner with teams both in international office and local India teams to align marketing with business and financial goals
✅ Stay up to date with the India market, consumer trends, agencies, and suppliers
✅ Stay up to date with digital trends and tools
✅ Identify new platforms and strategies to grow digital presence
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively across multiple teams and time zones.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in marketing, especially with digital marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the retail apparel and fashion industry may have an advantage in this role.
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a mid-level marketing manager in Gurugram)
Benefits:
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Retail Apparel and Fashion
Company Size: 5,001-10,000 employees
Founded: 2002
Company Description:
Company Specialties:
Company Website: www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company with a strong global presence and a commitment to innovation and sustainability.
Career Level: Mid-level management
Reporting Structure: Reports to the Regional Marketing Director
Work Arrangement: On-site, with occasional remote work as needed
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to gain experience working with international teams and on global marketing campaigns.
Office Type: Corporate office
Office Location(s): Gurugram, Haryana, India
Geographic Context:
Work Schedule: Full-time, with occasional overtime as needed
ASSUMPTION: The office environment is fast-paced and collaborative, with a strong focus on teamwork and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Brand Marketing Strategy, Agency Management, Performance Marketing, Social Media Management, Influencer Marketing, Content Creation, Customer Acquisition, Performance Analysis, Cross-functional Collaboration, Trend Awareness, Analytical Skills, Problem-solving Skills, Creative Approach, Communication Skills, Relationship Building
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and cultural fit for the company.
ASSUMPTION: Candidates should have experience with marketing automation tools and analytics platforms, as well as a willingness to learn new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have experience working with international teams will be a good fit for this role.
ASSUMPTION: Candidates should be prepared to manage multiple priorities and work effectively with international teams to succeed in this role.
ASSUMPTION: Candidates should have experience in regional marketing or a similar role to be successful in this position.
ASSUMPTION: Candidates should have experience in developing and executing marketing campaigns and analyzing performance data to optimize strategies.
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.