📌 Core Information
🔹 Job Title: Manager, Regional Marketing (Fixed Term Contract)
🔹 Company: Crocs, Inc.
🔹 Location: Gurugram, HR 122022, India
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing regional paid media and organic social campaigns to align with strategic priorities and deliver performance targets
- Overseeing influencer marketing and digital innovation initiatives to enhance brand awareness and engagement
- Collaborating with global teams and agency partners to ensure budget alignment, creative approvals, and performance reporting
- Driving optimization of paid investments, channel splits, and audience targeting
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration to successfully manage marketing campaigns and initiatives across various channels.
📋 Key Responsibilities
✅ Manage regional paid campaigns for India to support seasonal stories and wearing occasions
✅ Collaborate with global teams and agency partners to ensure budget alignment, optimize regional localizations, and drive campaign performance
✅ Evaluate KPIs and summarize key learnings and insights to inform future campaigns
✅ Oversee creative approval processes for assets, ensuring timely availability and regional/local adaptations
✅ Drive agency decision-making related to proposed media channels, investment splits, and regional audience targeting
✅ Oversee the management of regional social channels to ensure optimal brand-right content, high levels of engagement, and increased follower count
✅ Collaborate with global teams and agency partners to optimize channel performance, brief regional/local content, and ensure effective community management
✅ Oversee the development and execution of integrated influencer marketing campaigns, cultivating relationships with relevant influencers and managing ongoing partnerships
✅ Streamline the influencer management process, driving cost efficiencies aligned with the brand budget
✅ Connect influencer marketing in 360 campaigns, leveraging partnerships through social media, CRM, paid media, and all marketing touchpoints
ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines or attend global meetings.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: Minimum of 8-10 years of professional experience in marketing, specifically with paid and organic social media
Required Skills:
- Proven experience in managing paid media and organic social campaigns
- Strong communication and project management skills
- Ability to collaborate effectively with internal and external stakeholders
- Highly organized with the ability to manage multiple campaigns and tasks concurrently
- Analytical and results-driven, using data and insights to inform decision-making and optimize campaign performance
- Intuitive, creative, and innovative, with the ability to identify unique and engaging influencer marketing opportunities
- Self-driven with a positive attitude, demonstrating enthusiasm and dedication to achieving campaign objectives
- Excellent problem-solving skills, able to overcome challenges and adapt strategies as needed
- Professional and detail-oriented, ensuring the highest quality and accuracy in all marketing activities
- Able to perform under pressure and meet tight deadlines, maintaining a high level of performance in a fast-paced environment
Preferred Skills:
- Experience with key influencer marketing platforms and tools
- Knowledge of relevant monitoring and analytics tools to track/measure campaign performance
- Fluency in local languages (Hindi, Punjabi) in addition to English
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing automation tools are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 20,00,000 - 25,00,000 per annum (AI-estimated, based on industry standards for a senior marketing role in Gurugram)
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Crocs products
- Opportunities for professional development and growth
Working Hours: Full-time, Monday to Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation. The company may offer additional benefits not listed here.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Crocs, Inc. is a global leader in innovative, comfortable, and stylish footwear, catering to a wide range of customers.
Company Size: 5,001-10,000 employees. As a mid-sized company, Crocs offers a structured work environment with opportunities for growth and collaboration.
Founded: 2002. Crocs was founded in Boulder, Colorado, and has since expanded its presence worldwide.
Company Description:
- Crocs, Inc. is committed to creating comfortable, easy-to-wear footwear for everyone, with a focus on personalization and self-expression
- The company is dedicated to moving toward more sustainable, transparent, and socially conscious business practices
- Crocs fosters an inclusive environment where everyone feels welcome and valued, celebrating diversity, equity, and belonging
Company Specialties:
- Innovative footwear design
- Global marketing and branding
- Sustainable business practices
- Collaborations with trendsetting designers and brands
Company Website: http://www.crocs.com
ASSUMPTION: Crocs, Inc. is a publicly traded company (NASDAQ: CROX) with a strong focus on innovation, quality, and customer satisfaction.
📊 Role Analysis
Career Level: Senior Managerial role, reporting directly to the Regional Brand Marketing Director
Reporting Structure: The Manager, Regional Marketing will oversee junior marketing team members and agency partners, collaborating with global teams and cross-functional departments
Work Arrangement: On-site, full-time position with occasional remote work or flexible hours as needed
Growth Opportunities:
- Progression to a regional director or global marketing role
- Expanding skills and expertise in digital marketing, influencer management, and cross-functional collaboration
- Potential to lead high-impact projects and initiatives, driving brand success and market growth
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in regional marketing and branding.
🌍 Location & Work Environment
Office Type: Corporate office environment with a casual, comfortable atmosphere reflecting the company's brand
Office Location(s): Gurugram, HR 122022, India
Geographic Context:
- Gurugram is a major IT and commercial hub in the National Capital Region (NCR) of India
- The office is located in a bustling business district with easy access to public transportation, shopping, and dining options
- The region experiences a humid subtropical climate, with hot summers and mild winters
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The work environment at Crocs, Inc. is dynamic, collaborative, and focused on driving innovation and success in the footwear industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Regional Brand Marketing Director
Key Assessment Areas:
- Marketing strategy and campaign management
- Cross-functional collaboration and stakeholder communication
- Problem-solving and adaptability
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Demonstrate a strong understanding of the Indian market and consumer trends
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
- Research Crocs, Inc. and the footwear industry to showcase your enthusiasm and knowledge of the brand
ATS Keywords: Marketing, Brand Management, Paid Media, Organic Social, Influencer Marketing, Campaign Management, Stakeholder Communication, Cross-Functional Collaboration, India Market, Consumer Trends
ASSUMPTION: The application process for this role may take several weeks, depending on the company's hiring timeline and the number of qualified candidates.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Hootsuite, Buffer, Sprout Social)
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Instagram Insights)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Come As You Are: Embrace individuality and authenticity
- Create Comfort: Focus on innovation, quality, and customer satisfaction
- Give Back: Contribute positively to communities and the environment
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
- Creative and innovative, with a strong sense of personal expression
Self-Assessment Questions:
- How do you embody Crocs' "Come As You Are" philosophy in your personal and professional life?
- Describe a time when you successfully managed a marketing campaign in a challenging or changing environment
- How do you balance creativity and data-driven decision-making in your marketing strategies?
ASSUMPTION: Crocs, Inc. values diversity, inclusion, and authenticity, seeking candidates who align with these principles and contribute to a positive, supportive work environment.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and attention to detail
- Collaborating effectively with global teams and agency partners, navigating time zone differences and cultural nuances
- Adapting to changing market trends and consumer behaviors, requiring continuous learning and innovation
- Balancing brand consistency with regional/local customization, ensuring alignment with global marketing objectives
ASSUMPTION: These challenges can be overcome through strong communication, project management, and cross-functional collaboration skills.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses heavily on paid media and influencer marketing, requiring a strong background in these areas
- In the footwear industry, Crocs, Inc. is known for its innovative and comfortable products, with a strong focus on personalization and self-expression
- Career progression in regional marketing roles can lead to global marketing or brand management positions, with opportunities for increased responsibility and influence
ASSUMPTION: This role offers unique opportunities for growth and development in the regional marketing space, with a strong focus on digital channels and consumer engagement.
📝 Sample Projects
- Developing and executing a regional influencer marketing campaign to drive brand awareness and consideration among young adults in India
- Managing a paid media campaign to support a new product launch, optimizing channel performance and targeting to maximize ROI
- Collaborating with global teams to create regionally tailored content for social media channels, driving engagement and follower growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Manager, Regional Marketing may undertake, showcasing the role's strategic and tactical aspects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach cross-functional collaboration and stakeholder communication in marketing initiatives?
- What are the most rewarding aspects of working at Crocs, Inc., according to current employees?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements
- Prepare examples of successful marketing campaigns you've managed, focusing on strategy, execution, and results
- Research Crocs, Inc. and the footwear industry to showcase your enthusiasm and knowledge of the brand
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
