📌 Core Information
🔹 Job Title: Manager, Regional Marketing (Fixed Term Contract)
🔹 Company: Crocs, Inc.
🔹 Location: Gurugram, Haryana, India
🔹 Job Type: Fixed Term Contract
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing regional paid media and organic social campaigns for India
- Collaborating with global teams and agency partners to optimize campaigns and ensure budget compliance
- Overseeing influencer marketing, digital innovation, and other marketing activities to enhance brand awareness and engagement
- Analyzing campaign performance and providing insights to inform future strategies
ASSUMPTION: This role requires a high level of strategic thinking, project management, and cross-functional collaboration to successfully manage multiple marketing channels and stakeholders.
📋 Key Responsibilities
✅ Manage regional paid media campaigns, including budget alignment, creative approvals, and performance reporting
✅ Oversee organic social media channels to ensure optimal brand-right content and high levels of engagement
✅ Develop and execute integrated influencer marketing campaigns that align with brand objectives and target metrics
✅ Collaborate with influencers to create compelling, authentic content and manage ongoing partnerships
✅ Streamline influencer management process and drive cost efficiencies aligned with brand budget
✅ Connect influencer marketing in 360 campaigns, leveraging partnerships through social media, CRM, paid media, and all marketing touchpoints
ASSUMPTION: This role requires a strong understanding of various marketing channels, platforms, and tools to effectively manage campaigns and optimize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: Minimum of 8-10 years of professional experience in marketing, specifically with paid and organic social media
Required Skills:
- Proven experience in managing paid media and organic social campaigns
- Strong communication and project management skills
- Ability to manage agency relationships and oversee creative approval processes
- Knowledge of relevant monitoring and analytics tools to track and measure campaign performance
- Highly organized with the ability to manage multiple campaigns and tasks concurrently
Preferred Skills:
- Experience with key influencer marketing platforms and tools
- Analytical and results-driven mindset, using data and insights to inform decision-making
- Intuitive, creative, and innovative approach to identifying unique and engaging influencer marketing opportunities
ASSUMPTION: Candidates with a strong background in marketing, particularly in paid and organic social media, and a proven track record of driving campaign performance and optimizing results will be most successful in this role.
💰 Compensation & Benefits
Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior marketing role in India)
Benefits:
- Medical, dental, and vision insurance
- Retirement savings plan with company match
- Employee discount on Crocs products
- Paid time off and holidays
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in India. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion. Crocs, Inc. is a global leader in casual footwear, known for its iconic clogs and comfortable, easy-to-wear designs.
Company Size: 5,001-10,000 employees. As a mid-sized company, Crocs offers a structured yet dynamic work environment with opportunities for growth and collaboration.
Founded: 2002. Crocs was founded in 2002 and has since grown into a worldwide brand, expanding its product offerings and entering new markets.
Company Description:
- Crocs, Inc. is committed to creating comfortable, easy-to-wear footwear for everyone
- The company offers a wide range of products, from its iconic clogs to the stylish HEYDUDE line, combining modern comfort with effortless style
- Crocs is dedicated to making a positive impact through innovative footwear and socially conscious business practices
Company Specialties:
- Casual footwear
- Comfort and style
- Innovative design
- Sustainable and socially conscious business practices
Company Website: http://www.crocs.com
ASSUMPTION: Crocs, Inc. is a well-established company in the retail apparel and fashion industry, with a strong brand presence and a commitment to innovation and sustainability.
📊 Role Analysis
Career Level: Senior Manager. This role is a senior-level position, requiring a high level of expertise and strategic thinking in marketing.
Reporting Structure: This role reports directly to the Regional Brand Marketing Director and may have supervisory responsibilities for junior marketing team members or agency partners.
Work Arrangement: On-site, full-time. This role requires regular on-site presence to collaborate with the global team, agency partners, and other stakeholders.
Growth Opportunities:
- Potential for career advancement within the marketing department or the broader organization
- Opportunities to work on high-impact campaigns and initiatives that drive brand growth and engagement
- Chance to develop and refine skills in marketing strategy, project management, and cross-functional collaboration
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's marketing efforts and advance their career in the process.
🌍 Location & Work Environment
Office Type: Corporate office. Crocs' Gurugram office is a modern, professional workspace designed to foster collaboration and productivity.
Office Location(s): Gurugram, Haryana, India
Geographic Context:
- Gurugram is a major IT and commercial hub located in the National Capital Region of India
- The city offers a mix of urban and suburban living, with easy access to amenities, shopping, and entertainment
- Gurugram has a humid subtropical climate, with warm summers and cool winters
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM, with a one-hour lunch break. Occasional weekend or evening work may be required to meet campaign deadlines or attend events.
ASSUMPTION: The work environment at Crocs' Gurugram office is collaborative, dynamic, and focused on driving results through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other stakeholders
- Final round interviews, potentially including a case study or presentation
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign management
- Cross-functional collaboration and stakeholder management
- Analytical and problem-solving skills
- Cultural fit and alignment with Crocs' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Crocs' brand and marketing objectives in your application materials
- Prepare for interview questions that focus on your marketing strategy, campaign management, and cross-functional collaboration skills
- Showcase your ability to think strategically and drive results in a dynamic, fast-paced environment
ATS Keywords: Marketing strategy, campaign management, cross-functional collaboration, stakeholder management, brand awareness, influencer marketing, digital innovation, performance metrics, project management, budget compliance
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Crocs' values and work environment.
🛠️ Tools & Technologies
- Social media platforms (Instagram, YouTube, etc.)
- Paid media management tools (e.g., Facebook Ads Manager, Google Ads)
- Influencer marketing platforms (e.g., Grin, BrandSnob)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's areas of expertise and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Comfort
- Innovation
- Collaboration
- Sustainability
- Diversity, Equity, and Inclusion
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and results-oriented
- Inclusive and supportive of diverse perspectives
Self-Assessment Questions:
- How do you approach managing multiple marketing channels and campaigns simultaneously?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive campaign performance?
- How do you stay organized and prioritize tasks in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative environment and share Crocs' commitment to comfort, innovation, and sustainability will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and strategic thinking
- Collaborating effectively with global teams, agency partners, and other stakeholders, necessitating strong communication and project management skills
- Adapting to a fast-paced, dynamic work environment, requiring flexibility and resilience
- Balancing regional and global marketing priorities, necessitating a strong understanding of both local and global marketing strategies
ASSUMPTION: This role presents unique challenges that require a high level of expertise, strategic thinking, and adaptability to succeed in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Regional Marketing Manager position, with a focus on paid media, organic social, and influencer marketing
- Compared to other marketing roles, this position requires a higher level of strategic thinking, project management, and cross-functional collaboration
- Career progression may include advancing to a Director or Vice President of Marketing role, with increased responsibility for marketing strategy and team leadership
ASSUMPTION: This role offers a unique blend of marketing strategy, campaign management, and cross-functional collaboration, setting it apart from other marketing positions and presenting a distinct career growth opportunity.
📝 Sample Projects
- Developing and executing a regional influencer marketing campaign to drive brand awareness and engagement
- Managing a paid media campaign to support a seasonal product launch, optimizing performance and maximizing ROI
- Collaborating with global teams to localize and adapt global marketing campaigns for the Indian market
ASSUMPTION: These sample projects illustrate the diverse range of marketing activities and strategic challenges that the Manager, Regional Marketing will face in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the India market?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute to the company's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, emphasizing your ability to manage multiple marketing channels, collaborate effectively with stakeholders, and drive campaign performance
- Prepare for interview questions that focus on your marketing strategy, campaign management, and cross-functional collaboration skills, as well as your cultural fit with Crocs' values and work environment
- If selected for an interview, be prepared to present a case study or portfolio showcasing your marketing expertise and achievements
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
