Manager - Research & Campaign Management)

📌 Core Information

🔹 Job Title: Manager - Research & Campaign Management

🔹 Company: HLB

🔹 Location: HLT-Hong Leong Tower, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: July 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing media relations, crisis communications, and special events for Hong Leong Islamic Bank (HLISB)
• Developing and maintaining strategic initiatives to enhance HLISB's image with both internal and external audiences
• Collaborating with the Group Marketing & Communications team to ensure key messaging consistency
• Managing public and customer communications via branches and other delivery channels
• Supporting product launches, marketing campaigns, and partner programs

ASSUMPTION: The role requires a strong background in communication strategies, public relations, and stakeholder engagement. Familiarity with the banking industry and Islamic banking practices would be beneficial.

📋 Key Responsibilities

✅ Responsible for all media relations activities, crisis communications, and some special events coordination with a focus on new product and services launches and local market launches

✅ Study the objectives, promotional policies, and needs of organizations to plan communication (internal & external constituencies) & CSR strategies that will influence public opinion or promote ideas, products, and services

✅ Confer with internal stakeholders to identify trends and key group interests and concerns or to provide advice on business decisions

✅ Manage key messaging consistency with the Group Marketing & Communications team

✅ Manage public/customer communications via Branches and other Delivery Channels

✅ Manage relationships with a variety of media including financial, business, local, and vertical and across media types including digital, press and other platforms

✅ Manage PR/Publicity activities for HLISB

✅ Manage Social Media activities for HLISB

✅ Support product launches, marketing campaigns, and partner programs

ASSUMPTION: The role may require working on weekends or evenings to manage crises or special events, and the workload may fluctuate based on the organization's needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: At least 5-10 years of experience in marketing, communications, or public relations, with a focus on financial services or Islamic banking

Required Skills:

• Proven experience in media relations and crisis communications
• Strong stakeholder engagement and communication skills
• Excellent project management and organizational skills
• Familiarity with social media platforms and digital marketing
• Ability to work independently and in a team environment
• Fluency in English; proficiency in Malay and other local languages is an asset

Preferred Skills:

• Experience in the banking industry or Islamic banking
• Knowledge of the local media landscape and industry trends
• Experience with event planning and management

ASSUMPTION: Candidates with relevant certifications (e.g., CIM, PRINCE2) or additional language skills may be given preference.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager role in Malaysia's financial services sector, the estimated salary range is MYR 120,000 - 180,000 per annum. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts on banking services
• Training and development opportunities
• Performance-based bonuses

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required to manage crises or special events.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's final assessment. Benefits may be subject to change or vary based on the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Hong Leong Bank (HLB) is a leading financial institution in Malaysia, offering a wide range of financial services, including consumer banking, business banking, and Islamic financial services. It is a member of the Hong Leong Group and has a strong regional presence.

Company Size: HLB has 5,001-10,000 employees, providing a large and diverse work environment. This size allows for ample opportunities for career growth and collaboration.

Founded: HLB was founded in 1905, making it one of the oldest and most established financial institutions in Malaysia. Its rich history and heritage contribute to its strong brand and reputation.

Company Description:

• HLB is committed to providing comprehensive financial services guided by a Digital-at-the-Core ethos
• The bank seeks to strike a balance between diversity, inclusion, and merit to achieve its mission
• HLB is progressively digitising the employee journey and experience to provide a strong foundation for its people to drive life-long learning and achieve their career aspirations

Company Specialties:

• Digital Banking
• Islamic Banking
• Personal Financial Services
• Business & Corporate Banking
• Global Markets
• Branch Network
• FinTech
• StartUp and Hackathon

Company Website: http://www.hlb.com.my

ASSUMPTION: HLB's focus on digital transformation and innovation sets it apart in the competitive banking industry, providing opportunities for employees to grow and adapt in a dynamic environment.

📊 Role Analysis

Career Level: This role is at the mid-level management tier, offering opportunities for growth and development within the organization.

Reporting Structure: The Manager - Research & Campaign Management reports directly to the Head of Marketing & Communications (HOO).

Work Arrangement: This is an on-site position, requiring the candidate to work from the HLT-Hong Leong Tower office in Malaysia.

Growth Opportunities:

• Potential career progression to senior management roles within the Marketing & Communications department
• Opportunities to work on high-impact projects and campaigns, enhancing the candidate's skills and experience
• Access to training and development programs to support career growth

ASSUMPTION: The candidate's performance and contributions will significantly impact their career growth opportunities within the organization.

🌍 Location & Work Environment

Office Type: The HLT-Hong Leong Tower office is a modern, high-rise building located in the heart of Kuala Lumpur's business district.

Office Location(s): HLT-Hong Leong Tower, 6 Jalan Damanlela, Bukit Damansara, Kuala Lumpur, Wilayah Persekutuan 50490, Malaysia

Geographic Context:

• Kuala Lumpur is a bustling, multicultural city with a vibrant business environment
• The office is conveniently located near public transportation, shopping, and dining options
• The city offers a mix of modern amenities and traditional cultural experiences

Work Schedule: The work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with occasional overtime required for managing crises or special events.

ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines and priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the HOO and/or other department heads
• Final interview with the senior management team

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with HLB's values
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your past achievements in media relations, crisis communications, and event management
• Demonstrate your understanding of the banking industry and HLB's mission and values during the interview

ATS Keywords: Media Relations, Crisis Communications, Event Coordination, Communication Strategies, Stakeholder Engagement, Public Relations, Social Media Management, Marketing Campaigns, Customer Communication, Brand Management

ASSUMPTION: The interview process may vary based on the company's current hiring needs and the candidate's qualifications.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn)
• Media monitoring and analysis tools (e.g., Mention, Brand24)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The candidate should be comfortable using these tools and technologies, and be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Integrity
• Respect
• Excellence
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you align with HLB's customer-centric value in your approach to communication and stakeholder engagement?
• Can you provide an example of a time when you demonstrated integrity in a challenging situation?
• How do you stay innovative and adaptable in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates who demonstrate a strong fit with HLB's values and work style will be more likely to succeed in the role and contribute to the organization's success.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Dealing with sensitive or controversial issues in crisis communications
• Adapting to changes in the organization's strategic direction or priorities
• Working with diverse stakeholders, including internal teams, external partners, and the media

ASSUMPTION: The candidate should be able to manage these challenges effectively and demonstrate resilience and adaptability in the face of adversity.

📈 Similar Roles Comparison

• This role is similar to a Marketing & Communications Manager position, but with a stronger focus on media relations and crisis communications
• In comparison to other financial services organizations, HLB offers a unique blend of traditional banking services and innovative digital offerings
• Career progression opportunities may vary depending on the organization's structure and growth plans

ASSUMPTION: Candidates should research similar roles and companies to better understand the market and competitive landscape.

📝 Sample Projects

• Managing a high-profile crisis communication campaign for a new product launch
• Developing and executing a social media strategy to enhance HLISB's brand awareness and customer engagement
• Coordinating a large-scale event to celebrate HLB's centennial anniversary

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the candidate may work on in this role. The actual projects may vary based on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing & Communications department?
• How does the organization support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the organization approach innovation and digital transformation in its marketing and communications strategies?
• What is the expected workload and work-life balance for this role?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the organization's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in media relations, crisis communications, and event management
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.