Manager, Restaurant & Bar Marketing

📌 Core Information

🔹 Job Title: Manager, Restaurant & Bar Marketing

🔹 Company: Marriott International

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full time

🔹 Category: Hospitality

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive F&B marketing strategy for South Asia
• Collaborating with internal stakeholders to enhance consumer awareness and reputation
• Managing marketing budgets and evaluating new opportunities
• Executing demand generation campaigns and events

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and implement cohesive and integrated marketing plans for South Asia, including positioning, promotional, and events calendar, public relations, digital/e-commerce channels, and social media

✅ Coordinate the F&B marketing budget to achieve business and marketing goals

✅ Manage key internal stakeholders, including Area Marketing, F&B Operations, Communications, Brand, Digital Marketing, Content, Partnerships, and others

✅ Evaluate new marketing opportunities and monitor competition for benchmarking purposes

✅ Support corporate and property-level sites across owned, social, and third-party channels

✅ Maintain and update F&B content in Marriott Bonvoy’s channels

✅ Identify and execute partnership/media buy opportunities with key third-party channels

✅ Plan and execute portfolio-led F&B promotions, events, and initiatives in cooperation with the Director of Field Marketing and Area Director of Marketing

✅ Collaborate with Marriott Digital Services (MDS) teams for paid online media F&B marketing campaigns and SEO

✅ Integrate PR and social media efforts into F&B marketing campaigns across all channels

✅ Support area/regional F&B promotions if in line with F&B objectives and business needs

✅ Drive F&B-led loyalty initiatives and support local loyalty program marketing activities

✅ Work collaboratively with local, regional, and national partners/vendors to build awareness, increase exposure, and demand generation for the hotel’s restaurants

✅ Deliver training and toolkits to elevate property leaders’ F&B marketing efforts

✅ Analyze restaurants and bars statistical data and reports to grow F&B revenue

✅ Provide regular tracking/ROI and analysis of promotions and website/email campaigns

✅ Track media coverage, social engagement, and customer sentiment online through monthly KPI reports

ASSUMPTION: This role involves a high level of multitasking, requiring strong organizational skills and the ability to prioritize tasks effectively.

🎯 Required Qualifications

Education: 4-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major

Experience: At least 3-5 years of marketing experience, ideally in a restaurant/bar-led organization

Required Skills:

• Proven track record in managing and executing multiple initiatives
• Excellent interpersonal, communication, and time management skills
• Driven, innovative, and highly adaptable
• Strong network of connections, including media, bloggers, social influencers, and industry partners
• Experience in securing and activating local suppliers and partnerships
• Exemplary writing and editing skills
• Proficiency in key digital competencies, including SEO, Google Analytics, and social media channels

Preferred Skills:

• Experience in the hospitality industry
• Fluency in local languages

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on hotel stays and food
• Opportunities for career growth and development

Working Hours: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Marriott International is one of the world's leading hospitality companies, with a portfolio of over 9,000 properties across 30 brands in 141 countries and territories.

Company Size: 10,001+ employees. As a large corporation, Marriott offers extensive resources and opportunities for career growth.

Founded: 1927. Marriott International was founded by J. Willard and Alice S. Marriott and has since grown into a global hospitality leader.

Company Description:

• Marriott International is committed to hiring a diverse workforce and sustaining an inclusive, people-first culture.
• The company is dedicated to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
• Marriott International is focused on providing exceptional experiences for its guests and creating value for its stakeholders.

Company Specialties:

• Hospitality
• Lodging
• Business Travel
• Travel
• Hotels
• CSR
• Sustainability
• and DEI

Company Website: http://www.marriott.com

ASSUMPTION: Marriott International's large size and global presence offer applicants numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level management. This role reports directly to the Director of Field Marketing and collaborates with the Area Director of Marketing and respective teams.

Reporting Structure: This role manages key internal stakeholders, including Area Marketing, F&B Operations, Communications, Brand, Digital Marketing, Content, Partnerships, and others.

Work Arrangement: On-site, with flexibility to work evenings and weekends as needed. This role may require travel to priority cities/markets.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into other areas of the business, such as hotel operations or brand management
• International assignments and exposure to diverse markets

ASSUMPTION: Successful candidates will have strong leadership skills and the ability to build effective working relationships with internal stakeholders.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and dynamic work environment

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial capital of India
• The city is known for its vibrant culture, diverse cuisine, and historical landmarks
• Mumbai offers numerous opportunities for professional growth and development in the hospitality industry

Work Schedule: Full-time (40 hours per week), with flexibility to work evenings and weekends as needed

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final round interview with the Director of Field Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Budget management and allocation
• Stakeholder management and communication
• Campaign execution and evaluation
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Marriott International's culture
• Prepare examples of successful marketing campaigns you've executed in the past
• Research Marriott International's brand and values to show your enthusiasm for the company

ATS Keywords: Marketing strategy, F&B marketing, stakeholder management, campaign execution, budget management, hospitality industry, Marriott International

ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate pool.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• CRM software (e.g., Salesforce, Zoho CRM)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Put people first
• Act with integrity
• Pursue excellence
• Embrace change
• Work together

Work Style:

• Collaborative and team-oriented
• Adaptable and resilient
• Results-driven and innovative
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a genuine passion for the hospitality industry and F&B marketing?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities?
• Do you thrive in a collaborative, team-oriented work culture?
• Are you able to manage and influence stakeholders effectively?

ASSUMPTION: Candidates who align with Marriott International's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders simultaneously
• Working in a fast-paced, dynamic environment
• Adapting to changes in the market and consumer behavior
• Balancing strategic planning with day-to-day tactical execution

ASSUMPTION: Successful candidates will be able to manage multiple priorities effectively, adapt to change, and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on F&B marketing for South Asia, requiring a strong understanding of the local market and consumer behavior
• Compared to other marketing roles, this position places a greater emphasis on stakeholder management and collaboration with internal teams
• Career progression in this role may lead to senior marketing positions within the company or expansion into other areas of the business

ASSUMPTION: Candidates should research similar roles within the hospitality industry to better understand the unique aspects of this position.

📝 Sample Projects

• Developing and executing a comprehensive F&B marketing strategy for South Asia
• Planning and executing a successful F&B promotion or event, from concept to post-campaign analysis
• Managing a marketing budget to achieve business and marketing goals

• Evaluating new marketing opportunities and monitoring competition for benchmarking purposes

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments and teams within Marriott International?
• What opportunities are there for professional growth and development within the company?
• How does Marriott International support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and engagement with the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Marriott International careers portal
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with Marriott International's culture
• Prepare examples of successful marketing campaigns you've executed in the past
• Follow up with the HR department one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.