🔹 Job Title: Manager, Rock Marketing
🔹 Company: BMG
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Music Industry
🔹 Date Posted: April 23, 2025
🚀 Job Overview
- Key aspects of this role include:
- Collaborating closely with artists and their teams in creating music and marketing campaigns.
- Supporting marketing leads in devising and executing marketing plans and release campaigns.
- Partnering with coordinators and production teams to ensure products are properly scheduled and set up for release.
- Interfacing with all other shared service departments to ensure correct execution of marketing plans.
- Engaging with external partners to promote and push forward marketing initiatives in the wider marketplace.
- Assumption: This role requires a high level of multitasking, strong communication skills, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
- Responsibilities include:
- Collaborating with artists and their teams to create music and marketing campaigns.
- Supporting marketing leads in devising and executing marketing plans and release campaigns.
- Partnering with coordinators and production teams to ensure products are properly scheduled and set up for release.
- Interfacing with all other shared service departments to ensure correct execution of marketing plans.
- Engaging with external partners to promote and push forward marketing initiatives in the wider marketplace.
- Assumption: This role requires a strong understanding of the music industry, digital marketing platforms, and album release processes.
🎯 Required Qualifications
- Education:
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience:
- Previous work experience in marketing at a record label, artist management firm, or other marketing experience.
- Required Skills:
- Strong understanding of the DSPs and music discovery and consumption platforms.
- Demonstrated experience in releasing albums with a solid understanding of the core processes.
- Familiarity with a variety of digital marketing platforms and music retail outlets.
- Strong multitasking abilities with a knack for prioritization.
- Exceptional attention to detail and a commitment to quality.
- Proactive self-starter mentality with the ability to thrive in a collaborative team environment.
- Ability to creatively strategize and execute a marketing plan.
- Proven marketing experience at a record label, artist management firm, or related marketing experience.
- Proficiency with Microsoft Office Suite, Google Suite, Dropbox/file sharing and streaming platforms.
- Excellent communication skills with the ability to use discretion in communicating with internal and external parties, both verbal and written.
- Commitment to maintaining confidentiality regarding high-profile projects and assets at all times.
- Assumption: Candidates must have a strong understanding of the music industry and digital marketing platforms.
💰 Compensation & Benefits
- Salary Range: $70,000 - $75,000 per annum
- Assumption: The salary range listed above is dependent upon factors such as work experience, qualifications, and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.
- Benefits:
- Enjoy flexibility with a hybrid setup: 3 days in office, 2 days remote.
- Experience peace of mind knowing that comprehensive medical, dental, and vision coverage has got you covered.
- Maximize your savings with a dollar-for-dollar 401(k) match of up to 6% after your first year.
- Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with a flexible time off policy!
- Save money and time with a commuter benefits program.
- Stay healthy and earn financial rewards with a fitness reimbursement program and wellness incentives.
- Access well-being support 24/7 through an Employee Assistance Program.
- Kick off your weekends early with Summer Fridays.
- Unlock your potential with development opportunities, including mentorship programs and LinkedIn Learning.
- Be inspired by talented artists at showcases and playbacks.
📊 Applicant Insights
🔍 Company Context
- Industry: Music Industry
- Company Size: 1,001-5,000 employees
- Founded: 2008
- Company Description: BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.
- Company Specialties: Music publishing, artist services, and recorded music.
- Company Website: [www.bmg.com](http://www.bmg.com)
📊 Role Analysis
- Career Level: Mid-level management
- Reporting Structure: Reports directly to the Marketing Lead or similar role.
- Work Arrangement: Hybrid (3 days in office, 2 days remote)
- Growth Opportunities: Potential to grow within the marketing department or explore other roles within the company.
- Assumption: This role offers opportunities for career growth and development within the marketing department and the broader music industry.
🌍 Location & Work Environment
- Office Type: Hybrid (3 days in office, 2 days remote)
- Office Location(s): Los Angeles, California, United States
- Geographic Context: Los Angeles is known for its vibrant music scene and is home to many record labels, artists, and industry professionals.
- Work Schedule: Standard full-time work hours with flexibility for remote work.
- Assumption: Working in Los Angeles offers unique opportunities to network and collaborate with industry professionals and artists.
💼 Interview & Application Insights
- Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing lead or similar role
- Key Assessment Areas:
- Marketing strategy and planning
- Campaign execution and project management
- Communication and collaboration skills
- Industry knowledge and trends
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've worked on.
- Research the company and the artist roster to demonstrate your understanding of their music and brand.
- Practice common marketing interview questions and brush up on your knowledge of the music industry and digital marketing platforms.
- ATS Keywords: Marketing strategy, campaign execution, project management, communication, collaboration, music industry, digital marketing, album release, DSPs, artist management, record label.
🛠 Cultural Fit Considerations
- Company Values: Not explicitly stated in the job description.
- Work Style: Collaborative, fast-paced, and creative.
- Self-Assessment Questions:
- How do you align with the company's values (assuming they prioritize creativity, collaboration, and strategic thinking)?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you approach maintaining confidentiality regarding high-profile projects and assets?
⚠️ Potential Challenges
- Challenges specific to this role:
- Managing multiple projects and deadlines simultaneously.
- Working with high-profile artists and their teams.
- Maintaining confidentiality regarding high-profile projects and assets.
- Challenges specific to the company/industry:
- Keeping up with the fast-paced nature of the music industry.
- Navigating the competitive landscape of the music industry.
- Challenges specific to the work arrangement:
- Balancing remote work and in-office collaboration.
- Maintaining productivity and focus in a hybrid work environment.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on marketing for rock and alternative artists, whereas similar roles may cater to various genres or specific artist management.
- This role is based in Los Angeles, a major hub for the music industry, offering unique networking opportunities.
- Industry-specific context:
- The rock and alternative music genres have a dedicated fan base and unique marketing requirements.
- Working with rock and alternative artists may present specific challenges and opportunities compared to other genres.
📝 Sample Projects
- Project examples specific to this role:
- Developing a marketing strategy for an upcoming album release, including digital and physical promotions.
- Collaborating with an artist to create engaging content for social media platforms to build anticipation for an upcoming release.
- Coordinating with external partners to secure playlist placements and press coverage for an artist's new single.
- Project examples specific to the industry:
- Creating a targeted advertising campaign to promote an artist's upcoming tour.
- Developing a social media strategy to engage fans and build an online community around an artist's brand.
- Coordinating with radio stations and music blogs to secure airplay and press coverage for an artist's new release.
💡 Key Questions to Ask During Interview
- Questions specific to role responsibilities:
- How do you approach managing multiple projects and deadlines simultaneously?
- How do you maintain confidentiality regarding high-profile projects and assets?
- How do you stay up-to-date with industry trends and best practices in marketing?
- Questions specific to the company culture:
- How would you describe the company's work environment and culture?
- How does the company support the growth and development of its employees?
- Questions specific to career growth:
- What opportunities are there for career growth and development within the marketing department and the broader company?
- How does the company support employees in exploring different roles and responsibilities?
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare examples of successful marketing campaigns or projects you've worked on.
- Research the company and the artist roster to demonstrate your understanding of their music and brand.
- Practice common marketing interview questions and brush up on your knowledge of the music industry and digital marketing platforms.
- Follow up with the hiring manager or HR representative after submitting your application to express your interest in the role.
- Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
