Manager, Segment Marketing

📌 Core Information

🔹 Job Title: Manager, Segment Marketing

🔹 Company: CIMB Cambodia

🔹 Location: Cambodia

🔹 Job Type: Full time

🔹 Category: Banking

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing tailored marketing strategies for banking products and services
• Managing end-to-end execution of marketing campaigns across multiple channels
• Monitoring and reporting campaign performance to optimize future strategies
• Collaborating with internal business units and stakeholders to ensure marketing activities align with business goals
• Ensuring brand consistency and analyzing market trends to inform strategy and positioning

ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Strategic Marketing Planning & Execution: Develop and implement tailored marketing strategies to support the growth and visibility of banking products and services. Collaborate closely with business unit heads to understand objectives, align marketing initiatives, and translate them into actionable plans. Manage end-to-end execution of marketing campaigns, including digital, print, PR, events, and partner collaborations.

✅ Marketing Performance Management: Define key performance indicators (KPIs) for marketing campaigns and track return on marketing investment (ROI). Monitor and report campaign performance, customer engagement metrics, and market trends to optimize future strategies. Conduct post-campaign reviews and provide strategic insights to improve effectiveness.

✅ Stakeholder Collaboration: Act as the main liaison between Marketing and internal business units to ensure marketing activities are aligned with business goals. Coordinate with creative, digital, and media teams as well as external agencies for campaign execution and brand consistency. Present marketing proposals, results, and insights to senior management and stakeholders.

✅ Brand Positioning & Market Intelligence: Ensure consistency of brand messaging across all business units and marketing platforms. Analyze market trends, customer behaviour, and competitor activities to inform strategy and positioning. Recommend marketing innovations and tools to enhance customer acquisition and retention.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and leadership skills to drive marketing initiatives from conception to completion.

🎯 Required Qualifications

Education: Degree in Marketing or Business-related field

Experience: Minimum 5 years of experience in marketing, with a proven track record in strategy development and execution, preferably in the banking or financial services industry

Required Skills:

• Meticulous with strong writing, editing and organizational skills
• Strong knowledge of multi-channel marketing, customer segmentation, and campaign performance tracking
• Analytical mindset with experience in marketing analytics and reporting
• Excellent project management, stakeholder communication, and leadership skills
• Proficient in marketing software/tools (e.g., CRM, Google Analytics, social media platforms)
• Good command of English both spoken and written

Preferred Skills:

• Experience in the banking or financial services industry
• Fluency in local languages (Khmer, Vietnamese)

ASSUMPTION: Candidates with relevant industry experience and a strong analytical background are likely to be more competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Cambodia with 5-10 years of experience, the estimated salary range is $35,000 - $55,000 USD per year.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time position with standard banking hours (Monday-Friday, 8:30 AM - 5:30 PM), with potential flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. CIMB Cambodia is a subsidiary of CIMB Group, a leading ASEAN universal bank, one of the largest Asian investment banks, and one of the world's largest Islamic banks.

Company Size: 201-500 employees. As a mid-sized company, CIMB Cambodia offers a supportive work environment with opportunities for growth and collaboration.

Founded: 2010. CIMB Group was founded in Malaysia in 1910, and CIMB Cambodia was established in 2010 as part of the Group's expansion into the ASEAN region.

Company Description:

• CIMB Bank is committed to building a strong and sustainable future for its customers, offering a wide range of banking products and services for individuals, businesses, and corporates.
• As a true business partner, CIMB Bank assists customers in making the right financial and investment decisions in life.
• The Group has a market capitalization of approximately RM52.4 billion and over 41,000 employees located in 17 countries, with the most extensive retail branch network in ASEAN of more than 1,000 branches.

Company Specialties:

• Consumer Banking
• Enterprise Banking
• Business Banking
• Investment Banking
• Islamic Banking
• Asset Management
• Insurance

Company Website: https://www.cimbbank.com.kh

ASSUMPTION: CIMB Cambodia's focus on customer-centric banking solutions and commitment to sustainable growth make it an attractive employer for marketing professionals seeking to make an impact in the financial services industry.

📊 Role Analysis

Career Level: Mid-level management. This role is suitable for experienced marketing professionals looking to take on a leadership position in driving marketing strategies and campaigns for banking products and services.

Reporting Structure: The Manager, Segment Marketing reports directly to the Head of Marketing and works closely with business unit heads, creative teams, and external agencies.

Work Arrangement: On-site, full-time position with standard banking hours. However, there may be opportunities for remote work or flexible hours, depending on the role's requirements and the candidate's needs.

Growth Opportunities:

• Progression to a senior marketing role within the company, such as Head of Marketing or a regional marketing position
• Expansion of responsibilities to include additional business units or product lines
• Development of skills in areas such as digital marketing, data analysis, or project management

ASSUMPTION: Given CIMB Cambodia's presence in multiple countries and diverse business units, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Modern banking environment with a focus on collaboration and innovation

Office Location(s): No. 60, Preah Monivong Blvd., Phum 10, Sangkat Voat Phnum, Khan Doun Penh, Phnom Penh, 120211, KH

Geographic Context:

• Phnom Penh, the capital and largest city of Cambodia, offers a mix of traditional and modern culture, with a growing economy and job market
• The city is known for its rich history, vibrant nightlife, and diverse food scene
• CIMB Cambodia's headquarters is located in the central business district, providing easy access to public transportation and amenities

Work Schedule: Standard banking hours (Monday-Friday, 8:30 AM - 5:30 PM), with potential flexibility for remote work

ASSUMPTION: The work environment at CIMB Cambodia is likely to be dynamic and fast-paced, with a strong focus on collaboration and innovation in the banking industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior management or relevant stakeholders
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Leadership and project management abilities
• Communication and stakeholder management skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and leadership skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research CIMB Cambodia's products, services, and market position to demonstrate your industry knowledge
• Practice common marketing interview questions and be ready to discuss your approach to marketing strategy, campaign execution, and performance analysis

ATS Keywords: Marketing strategy, campaign execution, performance management, stakeholder collaboration, brand positioning, market intelligence, multi-channel marketing, customer segmentation, marketing analytics, project management, leadership skills

ASSUMPTION: The application process at CIMB Cambodia is likely to be competitive, with a focus on assessing candidates' strategic thinking, marketing expertise, and cultural fit.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, Microsoft Dynamics 365)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Google Analytics and other web analytics tools
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Collaboration
• Innovation
• Excellence

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing strategies in the banking or financial services industry?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple stakeholders?
• Do you possess strong analytical skills and a data-driven mindset to optimize marketing performance and ROI?
• Are you passionate about staying up-to-date with market trends and industry best practices to inform your marketing strategies?

ASSUMPTION: Candidates who align with CIMB Cambodia's company values and work style are more likely to be successful in this role and contribute to the organization's growth and success.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities and expectations
• Keeping up with the fast-paced nature of the banking industry and adapting marketing strategies accordingly
• Ensuring brand consistency across multiple business units and marketing platforms
• Analyzing and interpreting data to inform marketing strategies and optimize performance

ASSUMPTION: These challenges can be overcome with strong project management, communication, and analytical skills, as well as a deep understanding of the banking industry and market trends.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the banking industry, this position places a greater emphasis on strategic planning and cross-functional collaboration
• In the Cambodian market, CIMB Cambodia is a well-established bank with a strong brand presence, offering marketing professionals the opportunity to work on high-impact campaigns and initiatives
• Career progression in this role may involve expanding responsibilities to include additional business units or product lines, or taking on a regional marketing role within the CIMB Group

ASSUMPTION: This role offers unique opportunities for marketing professionals seeking to gain experience in the banking industry and make a significant impact on the growth and success of a well-established financial institution.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to promote a new banking product or service, resulting in a significant increase in customer acquisition and engagement
• Conducting a comprehensive market analysis to identify trends, customer preferences, and competitor activities, and using this information to inform marketing strategies and positioning
• Managing a team of marketing professionals to deliver a high-profile event or campaign, resulting in positive brand exposure and customer engagement

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the Manager, Segment Marketing role at CIMB Cambodia.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for each business unit and how this role will contribute to their evolution and optimization?
• How does CIMB Cambodia support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does CIMB Cambodia approach collaboration and information sharing between marketing and other departments, such as product, sales, and customer service?
• What are the most significant challenges facing the banking industry in Cambodia, and how can this role help address them?

ASSUMPTION: Asking these questions will help you better understand the role's priorities, the company's culture, and the opportunities for growth and impact in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the CIMB Cambodia careers portal
• Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and leadership skills
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research CIMB Cambodia's products, services, and market position to demonstrate your industry knowledge
• Practice common marketing interview questions and be ready to discuss your approach to marketing strategy, campaign execution, and performance analysis
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.