Manager Segment Marketing HVAC Europe

📌 Core Information

🔹 Job Title: Manager Segment Marketing HVAC Europe

🔹 Company: Danfoss

🔹 Location: Reyrieux, FR

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-05

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to drive growth and market share within the HVAC segment across Europe
• Collaborating with cross-functional teams to achieve business objectives
• Performing market analysis and competitive landscaping to inform marketing strategies
• Managing integrated marketing campaigns, including digital marketing, events, and content marketing
• Launching new HVAC products and enhancing brand visibility

ASSUMPTION: This role requires a dynamic leader with a deep understanding of the HVAC industry, strong marketing acumen, and the ability to collaborate effectively with cross-functional teams.

📋 Key Responsibilities

✅ Strategic Planning: Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth in the HVAC segment.

✅ Market Analysis: Cooperate with market intelligence manager to perform researches and analysis to identify trends, opportunities, and competitive landscape. Use insights to develop marketing strategies, product positioning, and refresh product roadmap recommendations.

✅ Campaign Management: Cooperate with marketing communication manager for the creation and execution of integrated marketing campaigns, including digital marketing, events, and content marketing, to generate demand and enhance brand visibility.

✅ Product Marketing: Collaborate with product management and R&D teams to specify, develop, and launch new products, ensuring alignment with market needs and customer expectations.

✅ Customer Engagement: Build and maintain strong relationships with key OEM customers, industry partners, and stakeholders.

✅ Sales Enablement: Provide sales teams with the necessary tools, training, and support to effectively propose HVAC solutions. Develop sales enablement materials, including presentations, brochures, and case studies.

ASSUMPTION: The ideal candidate possesses a Bachelor's degree in engineering with experience, with an MBA preferred, and a minimum of 10 years of experience within the HVAC or related industry.

🎯 Required Qualifications

Education: Bachelor's degree in engineering with experience, with an MBA preferred

Experience: Minimum of 10 years of experience within the HVAC or related industry

Required Skills:

• Proven track record of developing and executing successful marketing strategies and campaigns
• Strong analytical skills with the ability to interpret market data and translate insights into actionable plans
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with stakeholders at all levels
• Experience in digital marketing, content marketing, and sales enablement
• Ability to travel within Europe as required

Preferred Skills:

• Fluency in multiple European languages
• Experience working in a multinational corporation

ASSUMPTION: The ideal candidate has a proven track record of driving growth and market share within the HVAC industry and possesses strong analytical, communication, and marketing skills.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a senior marketing role in Europe)

Benefits:

• Bonus system
• Paid vacation
• Flexible working hours
• Possibility to work remotely
• Pension plan
• Personal insurance
• Communication package
• Opportunity to join Employee Resource Groups
• State-of-the-art virtual work environment
• Employee Referral Program

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Europe. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Danfoss operates in the industrial machinery manufacturing sector, focusing on HVAC and other related industries.

Company Size: Danfoss is a large, global organization with over 10,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: Danfoss was founded in 1933 and has since grown into a global leader in its industry.

Company Description:

• Danfoss engineers solutions that increase machine productivity, reduce emissions, lower energy consumption, and enable electrification.
• The company's solutions are used in various areas, including refrigeration, air conditioning, heating, power conversion, motor control, industrial machinery, automotive, marine, and off- and on-highway equipment.
• Danfoss also provides solutions for renewable energy, such as solar and wind power, as well as district-energy infrastructure for cities.

Company Specialties:

• Compressors & Controls
• Solar Inverters
• Engineering
• Technology
• Frequency Converters
• Industrial Automation
• Innovation
• Energy Efficiency
• District Energy
• Powering mobile machinery
• Climate Solutions
• Electrification
• Power Solutions
• Drives
• and Decarbonization

Company Website: http://www.danfoss.com

ASSUMPTION: Danfoss is a well-established and respected company in the HVAC industry, with a strong commitment to sustainability and technological advancement.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Director of Marketing for the HVAC segment in Europe.

Work Arrangement: This role offers a hybrid work arrangement, with the possibility to work remotely.

Growth Opportunities:

• Potential progression to a director-level role within the marketing department
• Expanding responsibilities within the HVAC segment or other related business areas
• International assignments or expatriate opportunities within the Danfoss group

ASSUMPTION: This role offers significant growth potential within a large, global organization.

🌍 Location & Work Environment

Office Type: Danfoss' Reyrieux office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): Reyrieux, France

Geographic Context:

• Reyrieux is located in the Rhône-Alpes region of France, approximately 30 kilometers north of Lyon.
• The area is known for its industrial activity, with a strong presence of multinational corporations.
• Reyrieux offers a good quality of life, with access to cultural attractions, outdoor activities, and a reasonable cost of living.

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The Reyrieux office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other relevant stakeholders
• Final round interviews, potentially including a presentation or case study
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Marketing expertise and industry knowledge
• Communication and interpersonal skills
• Leadership and team management abilities
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
• Prepare for behavioral and situational interview questions, focusing on your marketing strategies, campaign management, and leadership experiences
• Research Danfoss' company culture and values to demonstrate your fit and enthusiasm for the organization
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Marketing strategy, campaign management, HVAC industry, market analysis, product marketing, customer engagement, sales enablement, leadership, team management, strategic planning

ASSUMPTION: Danfoss' recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Project management tools (e.g., Asana, Trello)
• Collaboration and communication platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The ideal candidate possesses experience with relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Global perspective
• Collaboration and teamwork
• Innovation and continuous improvement
• Sustainability and responsibility
• Customer focus

Work Style:

• Dynamic and fast-paced work environment
• Cross-functional collaboration and teamwork
• Results-driven and performance-oriented culture
• Strong emphasis on personal and professional development
• Flexible and adaptable work arrangements

Self-Assessment Questions:

• How do you approach strategic planning and execution in a dynamic and evolving market landscape?
• Can you provide an example of a successful marketing campaign you've managed, and how you measured its impact?
• How do you balance the need for innovation with the requirement to deliver consistent results and meet business objectives?
• How do you engage and build relationships with key customers, industry partners, and stakeholders?
• How do you ensure your marketing strategies and tactics align with the broader business objectives and company vision?

ASSUMPTION: Danfoss values candidates who demonstrate a strong cultural fit, with a global perspective, collaborative mindset, and a commitment to innovation and sustainability.

⚠️ Potential Challenges

• Managing a diverse and geographically dispersed team, with the need for effective communication and collaboration
• Balancing multiple priorities and projects, with a focus on strategic initiatives and long-term goals
• Adapting to a dynamic and evolving market, with a need for continuous learning and innovation
• Navigating a large, global organization, with a complex matrix reporting structure
• Managing a significant budget and resources, with a focus on maximizing return on investment

ASSUMPTION: The ideal candidate possesses strong leadership, communication, and project management skills to overcome these potential challenges.

📈 Similar Roles Comparison

• Compared to other senior marketing roles in the HVAC industry, this position offers a broader scope of responsibilities, with a focus on strategic planning and execution
• Unlike other roles, this position requires a deep understanding of the European HVAC market, with a need for regional expertise and cultural sensitivity
• This role offers significant growth potential within a large, global organization, with opportunities for international assignments and expatriate experiences

ASSUMPTION: This role provides a unique opportunity for a senior marketing professional to drive growth and market share within the HVAC segment across Europe, with a focus on strategic initiatives and long-term goals.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new HVAC product line in the European market
• Conducting a competitive landscape analysis to inform product positioning and pricing strategies
• Managing a regional marketing team to execute integrated marketing campaigns, including digital marketing, events, and content marketing, to generate demand and enhance brand visibility
• Collaborating with product management and R&D teams to specify, develop, and launch new HVAC products, ensuring alignment with market needs and customer expectations

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Manager Segment Marketing HVAC Europe role, with a focus on driving growth and market share within the HVAC segment across Europe.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the HVAC segment in Europe, and how this role contributes to achieving that vision?
• How does the company support the professional development and growth of its marketing employees?
• Can you provide an example of a successful marketing campaign led by the company, and how it was measured and optimized?
• How does the company approach collaboration and knowledge sharing between marketing and other departments, such as sales and product management?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?

ASSUMPTION: Asking these key questions will help you better understand the role, the company, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral and situational interview questions, focusing on your marketing strategies, campaign management, and leadership experiences
• Research Danfoss' company culture and values to demonstrate your fit and enthusiasm for the organization
• Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.