📌 Core Information
🔹 Job Title: Manager/Senior Manager (Digital Communications)
🔹 Company: Public Service Division
🔹 Location: CAA-Changi Airport Terminal 2, Singapore
🔹 Job Type: Full-Time
🔹 Category: Digital Communications, Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and curating a comprehensive social media communications calendar
- Creating engaging audio-visual content for various digital channels
- Monitoring and managing community engagement
- Ensuring the corporate website is user-friendly and optimized for search engines
ASSUMPTION: This role requires a strong understanding of digital communications trends and best practices, as well as experience in crisis communications and using relevant software tools.
📋 Key Responsibilities
✅ Plan and curate a comprehensive social media communications calendar to build mindshare, strengthen connections, and engagement with targeted stakeholders
✅ Create and deliver highly relevant and engaging audio-visual content in innovative and effective ways across CAAS’s digital channels
✅ Monitor and manage community engagement, ensuring prompt and appropriate response to enquiries and online conversations
✅ Ensure the corporate website is updated, user-friendly, and optimized for search engines, conducting website traffic, keyword, and social media analysis to iterate and improve website and social media performance metrics
ASSUMPTION: The role may involve working in a fast-paced dynamic aviation industry, which provides opportunities to deepen communication competencies.
🎯 Required Qualifications
Education: Trained in Digital Communications, Marketing, Journalism, or comparable experience
Experience: At least 3-5 years of relevant experience in a Digital Communications role
Required Skills:
- Strong strategic planning, project management, and organizational capabilities
- Ability to develop creative content for digital channels/platforms
- Experience in crisis communications
- Excellent people skills and ability to collaborate with cross-functional teams
- Ability to work in a dynamic fast-paced environment, multi-task, anticipate issues, and handle high-pressure situations
- Ability to translate complex issues into easy-to-understand narratives
- Experience using Adobe Photo Shop and Adobe Premiere Pro
- Experience with video and podcast production and editing techniques and software
- Experience using content management systems to manage websites
- Experience with social media platforms and analytics tools
Preferred Skills:
- Experience in the aviation industry
- Fluency in additional languages
ASSUMPTION: Successful candidates will be offered a 3-year contract in the first instance, and may be considered for placement on a permanent tenure or subsequent contract renewal.
💰 Compensation & Benefits
Salary Range: SGD 7,000 - 10,000 per month (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Government pension scheme
- Medical benefits
- Leave entitlements
- Training and development opportunities
Working Hours: 40 hours per week, Monday to Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: The Public Service Division operates under the Civil Service College, focusing on developing and strengthening the capabilities of Singapore's public service.
Company Size: The Civil Service College has around 4,000 employees, providing a mid-sized work environment with opportunities for collaboration and growth.
Founded: The Civil Service College was established in 2001, with a history of evolving to meet the changing needs of Singapore's public service.
Company Description:
- Focuses on developing and enhancing the capabilities of Singapore's public service through training, development, and thought leadership
- Works closely with various government agencies to ensure the public service remains effective, efficient, and responsive to the needs of Singaporeans
- Committed to fostering a culture of continuous learning, innovation, and excellence
Company Specialties:
- Public service training and development
- Leadership development
- Organizational development
- Public policy and governance
Company Website: http://www.tech.gov.sg
ASSUMPTION: The Civil Service College is part of the broader public service, working closely with various government agencies to support Singapore's development and growth.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking a mid-level management position in digital communications within the public sector.
Reporting Structure: The role reports directly to the Head of Corporate Communications and works closely with a multi-disciplinary team consisting of colleagues from the corporate communications team, as well as regulatory and policy teams.
Work Arrangement: The role is on-site, with the primary work location being CAA-Changi Airport Terminal 2. However, there may be flexibility for remote work depending on project requirements and team needs.
Growth Opportunities:
- Potential progression to a more senior role within the digital communications team or the broader corporate communications function
- Opportunities to work on high-profile projects and initiatives, gaining valuable experience and exposure
- Access to training and development programs offered by the Civil Service College to enhance skills and career growth
ASSUMPTION: The role offers opportunities for career progression and professional development within the public service, given the organization's focus on continuous learning and growth.
🌍 Location & Work Environment
Office Type: The primary work location is CAA-Changi Airport Terminal 2, with a modern and collaborative office environment.
Office Location(s): CAA-Changi Airport Terminal 2, Singapore
Geographic Context:
- The role is based in Singapore, a global hub for aviation, finance, and technology, offering a dynamic and multicultural work environment
- Singapore is known for its strong focus on innovation, digital transformation, and public-private sector collaboration
- The Civil Service College is part of the broader public service, working closely with various government agencies to support Singapore's development and growth
Work Schedule: The role follows a standard workweek of 40 hours, Monday to Friday, with flexibility to work additional hours as needed to meet project deadlines or respond to emerging issues.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration, innovation, and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference checks
- Job offer
Key Assessment Areas:
- Digital communications skills and experience
- Strategic planning and project management abilities
- Creativity and content development capabilities
- Cultural fit and alignment with the organization's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of digital communications trends and best practices in your application materials
- Prepare examples of your work that showcase your creativity, strategic thinking, and ability to engage audiences
- Research the Civil Service College and the Public Service Division to show your interest in and understanding of the organization and its mission
ATS Keywords: Digital Communications, Marketing, Journalism, Strategic Planning, Project Management, Organizational Capabilities, Crisis Communications, Collaboration, Content Creation, Adobe Photoshop, Adobe Premiere Pro, Video Production, Podcast Production, Content Management Systems, Social Media, Analytics Tools
ASSUMPTION: The application process may involve assessments or exercises to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Adobe Photoshop
- Adobe Premiere Pro
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Analytics tools (e.g., Google Analytics, Hootsuite Insights)
- Video and podcast production and editing software (e.g., Adobe Audition, Final Cut Pro)
ASSUMPTION: The tools and technologies required for this role may evolve over time, and candidates should be open to learning and adapting to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Service
- Respect
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on continuous learning and improvement
- Committed to delivering high-quality work and achieving results
Self-Assessment Questions:
- How do you demonstrate your commitment to excellence in your work?
- Can you provide an example of a time when you had to work collaboratively with a diverse team to achieve a common goal?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: The Civil Service College values diversity and inclusion, and candidates from all backgrounds are encouraged to apply. However, successful candidates should be able to demonstrate a strong fit with the organization's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment, with tight deadlines and high expectations
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the organization's priorities or strategic direction
- Working with a diverse range of stakeholders, each with their own unique needs and expectations
ASSUMPTION: The role may present challenges, but it also offers opportunities for growth, learning, and professional development within the public service.
📈 Similar Roles Comparison
- Compared to similar roles in the private sector, this role offers the opportunity to work on high-impact projects that directly influence public policy and service delivery
- Unlike roles in other government agencies, the Civil Service College focuses specifically on developing and enhancing the capabilities of the public service, providing a unique and rewarding work environment
- Career progression in the public service may follow a different path than in the private sector, with a strong emphasis on leadership development and organizational growth
ASSUMPTION: The role offers unique opportunities and challenges compared to similar positions in other sectors or organizations.
📝 Sample Projects
- Developing and executing a comprehensive social media communications calendar to support a major public awareness campaign
- Creating engaging and informative video content to explain complex public policy initiatives in an accessible and engaging way
- Managing a website redesign project to improve user experience and optimize search engine performance
ASSUMPTION: The role may involve working on high-profile projects that require creativity, strategic thinking, and strong project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Corporate Communications team?
- How does this role fit into the broader organizational strategy and priorities of the Civil Service College?
- What opportunities are there for professional development and growth within the Civil Service College and the broader public service?
- How does the Civil Service College support work-life balance for its employees?
- What are the most pressing challenges facing the digital communications team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in and understanding of the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your work that showcase your creativity, strategic thinking, and ability to engage audiences
- Research the Civil Service College and the Public Service Division to show your interest in and understanding of the organization and its mission
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
