Manager/ Senior Manager, Marketing Healthy Lifestyle (1-year contract)

📌 Core Information

🔹 Job Title: Manager/ Senior Manager, Marketing Healthy Lifestyle (1-year contract)

🔹 Company: Public Service Division

🔹 Location: Singapore, Health Promotion Board

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing strategies for HPB's flagship campaigns
• Empowering the public with knowledge and resources to adopt a healthy lifestyle
• Managing stakeholders and driving alignment in go-to-market strategies
• Monitoring and optimizing campaign performance using data-driven insights
• Collaborating with appointed agencies for effective marketing results

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management skills. The successful candidate will have a strong background in B2C marketing and a proven track record in driving campaign performance.

📋 Key Responsibilities

✅ Synthesizing data and consumer insights to create innovative, credible, and insights-driven communications

✅ Developing and implementing effective above-the-line, below-the-line, and digital marketing strategies

✅ Managing stakeholders to drive alignment and collaboration in go-to-market strategies

✅ Monitoring, optimizing, and evaluating campaign performance based on agreed metrics

✅ Delivering timely and customer-centric responses to public queries/feedback using a Customer Experience Management platform

✅ Partnering appointed creative, media, research, and other third-party agencies for effective marketing results

✅ Managing budgets, procurement, invoicing, forecasting, accruals, and project timelines

ASSUMPTION: This role requires a strong understanding of the full marketing mix, including content, database, and performance marketing. The successful candidate will have experience in marketing automation and omnichannel marketing.

🎯 Required Qualifications

Education: Relevant qualification in Marketing or Communications

Experience: Minimum 5 years of experience in managing and executing integrated communications, marketing, and branding in a B2C environment

Required Skills:

• Data analysis and strategic recommendation skills
• Proven track record in content, database, and performance marketing
• Hands-on experience in ensuring seamless and effective UX/UI for website design and mobile app development
• Excellent grasp of social media and digital analytics
• Ability to multi-task and work independently and in a team in a fast-paced matrix environment
• Strong project management and budget planning skills
• Good communications and interpersonal skills
• Creative flair and an eye for detail

Preferred Skills:

• Experience in the public sector or government agencies
• Fluency in additional languages (e.g., Mandarin, Malay, Tamil)

ASSUMPTION: The ideal candidate will have a strong background in marketing and a proven track record in driving campaign performance. Experience in the public sector or government agencies is a plus but not required.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated based on industry standards for a senior marketing role in Singapore)

Benefits:

• Government pension scheme
• Medical benefits
• Leave entitlements
• Training and development opportunities

Working Hours: Monday to Friday, 8:30 AM to 5:30 PM (1-hour lunch break). Occasional work on weekends may be required.

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The Public Service Division is part of the Singapore government, focusing on public health and wellness.

Company Size: The Health Promotion Board has around 400 employees, providing a medium-sized organization structure.

Founded: The Health Promotion Board was established in 1992, with a history of promoting healthy lifestyles and preventing diseases in Singapore.

Company Description:

• Leads national efforts in promoting health and wellness
• Develops and implements health education and promotion programs
• Collaborates with various stakeholders, including government agencies, private sectors, and community partners

Company Specialties:

• Health education and promotion
• Disease prevention and health surveillance
• Healthy lifestyle campaigns and initiatives

Company Website: http://www.hpb.gov.sg/

ASSUMPTION: The Health Promotion Board is a government agency focused on promoting public health and wellness. It collaborates with various stakeholders to develop and implement health education and promotion programs.

📊 Role Analysis

Career Level: Senior Manager/Manager level, with the opportunity to lead a team and drive strategic initiatives.

Reporting Structure: The role reports directly to the Director of Marketing Healthy Lifestyle.

Work Arrangement: This is a 1-year contract position, with the possibility of extension based on performance and organizational needs.

Growth Opportunities:

• Potential permanent conversion to a full-time position
• Opportunities to lead and mentor junior team members
• Chance to work on high-impact campaigns and initiatives

ASSUMPTION: This role offers growth opportunities for the right candidate, including the potential for permanent conversion and leadership development.

🌍 Location & Work Environment

Office Type: The Health Promotion Board's main office is located in Singapore, with additional offices in other regions.

Office Location(s): 10 Pasir Panjang Road, #01-01, Mapletree Business City, Singapore 117438

Geographic Context:

• Singapore has a tropical climate, with hot and humid weather year-round
• The office is located in the one-north business park, with nearby amenities and public transportation
• Singapore is a multicultural city-state with a diverse range of food, entertainment, and leisure options

Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM (1-hour lunch break). Occasional work on weekends may be required for campaigns and events.

ASSUMPTION: The work environment is a modern office setting with a mix of open and private workspaces. The office is located in a business park with nearby amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Stakeholder management and communication skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and the Health Promotion Board's mission
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Research the Health Promotion Board and its initiatives to show your interest and enthusiasm for the role

ATS Keywords: Marketing strategy, campaign development, data analysis, stakeholder management, public health, healthy lifestyle, customer experience, project management, budget planning

ASSUMPTION: The application process may take up to 4-6 weeks, depending on the number of candidates and the hiring team's availability. The interview process may include assessments or case studies to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics 365)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will be comfortable using marketing automation, CRM, and data analysis tools to manage campaigns and track performance.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Integrity
• Service
• Respect
• Teamwork

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Customer-focused and empathetic

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a customer-centric mindset and a passion for public health?

ASSUMPTION: The Health Promotion Board values candidates who are collaborative, adaptable, data-driven, and customer-focused. The ideal candidate will be a strong team player with a passion for public health and wellness.

⚠️ Potential Challenges

• Managing multiple stakeholders with varying priorities and expectations
• Working in a fast-paced and dynamic environment with tight deadlines
• Adapting to changes in campaign strategies and priorities
• Balancing the need for creativity and innovation with data-driven decision-making

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, using strong communication, project management, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director position in a private sector company, with a focus on driving campaign performance and managing stakeholders
• However, this role is unique in its focus on public health and wellness, requiring a strong understanding of the public sector and its priorities
• Career progression in this role may lead to leadership positions within the Health Promotion Board or other government agencies

ASSUMPTION: While this role shares similarities with private sector marketing roles, it is unique in its focus on public health and wellness. The ideal candidate will have experience or a strong interest in the public sector and its priorities.

📝 Sample Projects

• Developing and implementing a national campaign to promote physical activity among young adults
• Managing a social media listening project to understand public sentiment towards health-related issues
• Conducting a customer segmentation study to inform targeted marketing strategies

ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate may work on, requiring a mix of strategic thinking, data analysis, and stakeholder management skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader organizational strategy for promoting public health and wellness?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• What opportunities are there for professional development and growth in this role?
• How does the Health Promotion Board support work-life balance for its employees?

ASSUMPTION: These questions are designed to help the candidate understand the role's priorities, challenges, and growth opportunities, as well as the organization's culture and support for employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and achievements, with a focus on campaign development, data analysis, and stakeholder management
• Write a cover letter that demonstrates your understanding of the role and the Health Promotion Board's mission, and your enthusiasm for the opportunity to promote public health and wellness
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.