Manager/ Senior Manager, Marketing Healthy Lifestyle (9-month contract)

📌 Core Information

🔹 Job Title: Manager/ Senior Manager, Marketing Healthy Lifestyle (9-month contract)

🔹 Company: Public Service Division

🔹 Location: Singapore, Health Promotion Board

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing integrated marketing strategies for HPB's flagship campaigns
• Empowering the public with knowledge and resources to adopt healthy lifestyles
• Managing stakeholders and driving alignment for go-to-market strategies
• Monitoring and optimizing campaign performance using data-driven insights

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and data analysis skills to create effective marketing campaigns that drive behavior change.

📋 Key Responsibilities

✅ Synthesizing data and consumer insights to create innovative, credible, and insights-driven communications

✅ Developing and implementing effective above-the-line, below-the-line, and digital marketing strategies

✅ Managing stakeholders to drive alignment and collaboration in go-to-market strategies

✅ Monitoring, optimizing, and evaluating campaign performance based on agreed metrics

✅ Delivering timely and customer-centric responses to public queries/feedback via a Customer Experience Management platform

✅ Partnering with appointed creative, media, research, and other third-party agencies

✅ Managing budgets, procurement, invoicing, forecasting, accruals, and project timelines

ASSUMPTION: This role requires a strong understanding of the marketing funnel, customer journey, and data analysis to create effective campaigns and achieve KPIs.

🎯 Required Qualifications

Education: Relevant qualification in Marketing or Communications

Experience: Minimum 5 years of experience in managing and executing integrated communications, marketing, and branding in a B2C environment

Required Skills:

• Data analysis and insights-driven decision making
• Content, database, and performance marketing
• Marketing automation and omnichannel marketing
• UX/UI design for websites and mobile apps
• Social media and digital analytics
• Project management and budget planning
• Strong communication and interpersonal skills
• Creative flair and attention to detail

Preferred Skills:

• Experience in government or public sector marketing
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in government or public sector marketing may have an advantage in understanding the unique challenges and opportunities of this role.

💰 Compensation & Benefits

Salary Range: SGD 8,000 - 12,000 per month (Estimated based on industry standards for the role and experience level)

Benefits:

• Government pension scheme
• Medical benefits
• Leave entitlements
• Training and development opportunities

Working Hours: Monday to Friday, 8:30 AM to 5:30 PM (Flexible work arrangements may be available)

ASSUMPTION: The salary range is estimated based on industry standards for a marketing manager role with 5-10 years of experience in Singapore. Actual salary may vary based on individual qualifications and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: The Public Service Division operates under the Government of Singapore, focusing on public health and well-being.

Company Size: The Public Service Division employs over 4,000 people, providing ample opportunities for collaboration and growth.

Founded: The Health Promotion Board was established in 1992, with the Public Service Division playing a crucial role in its operations.

Company Description:

• Promotes healthy lifestyles through various campaigns and initiatives
• Focuses on priority areas such as healthy eating and physical activity
• Encourages personalised holistic health through the Healthy 365 app

Company Specialties:

• Health education and promotion
• Campaign development and implementation
• Stakeholder engagement and management

Company Website: http://www.tech.gov.sg

ASSUMPTION: The Public Service Division operates under the Government of Singapore, focusing on public health and well-being. Its mission is to promote healthy lifestyles and empower the public with knowledge and resources to make informed decisions about their health.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in a government setting.

Reporting Structure: The successful candidate will report directly to the Head of Marketing Healthy Lifestyle.

Work Arrangement: This is a 9-month contract position with the possibility of extension based on performance and organizational needs.

Growth Opportunities:

• Potential permanent employment after the contract period
• Opportunities to work on high-impact campaigns and initiatives
• Training and development opportunities within the Public Service Division

ASSUMPTION: This role offers a unique opportunity to work on high-impact campaigns that directly influence public health and well-being. Successful candidates will have the chance to grow both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: The Health Promotion Board's office is located in a modern, centralized building with easy access to public transportation.

Office Location(s): 10 Pasir Panjang Road, #01-01, Mapletree Business City, Singapore 117438

Geographic Context:

• Singapore has a tropical climate with high humidity and temperatures year-round
• The office is located in the one-north business park, offering a mix of commercial and recreational facilities
• Public transportation is easily accessible, with several MRT stations nearby

Work Schedule: Monday to Friday, 8:30 AM to 5:30 PM (Flexible work arrangements may be available)

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and stakeholder management. Successful candidates should be comfortable working in a matrix environment and managing multiple priorities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager and team members
• Background check and reference verification

Key Assessment Areas:

• Data analysis and insights-driven decision making
• Campaign development and implementation
• Stakeholder management and communication skills
• Cultural fit and alignment with the organization's mission

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and its impact on public health
• Prepare examples of successful marketing campaigns you've worked on, focusing on data-driven insights and stakeholder management
• Research the organization and its mission to show your enthusiasm and alignment with its goals

ATS Keywords: Marketing, Communications, Data Analysis, Campaign Management, Stakeholder Management, Customer Experience, Integrated Marketing, Digital Marketing, Performance Marketing, UX/UI Design, Social Media, Digital Analytics, Project Management, Budget Planning

ASSUMPTION: The application process may take several weeks, depending on the volume of applicants and the organization's internal review process. Successful candidates should be proactive in following up on their application status.

🛠️ Tools & Technologies

• Customer Experience Management platform (e.g., Salesforce Service Cloud)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be an advantage. Successful candidates will receive training and support to develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Service
• Excellence
• Respect
• Fairness

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to public service and improving lives

Self-Assessment Questions:

• Do you align with the organization's values and mission?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong data analysis skills and the ability to make strategic recommendations?
• Are you an effective communicator and stakeholder manager?

ASSUMPTION: Successful candidates should demonstrate a strong commitment to public service and a passion for improving lives through their work. They should also be comfortable working in a fast-paced, dynamic environment and collaborating effectively with stakeholders.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse stakeholders, including internal teams, external agencies, and the public
• Adapting to changes in campaign strategies and priorities
• Meeting KPIs and performance targets for campaign deliverables

ASSUMPTION: Successful candidates should be comfortable working in a fast-paced environment and managing multiple priorities. They should also be adaptable and responsive to changes in campaign strategies and priorities.

📈 Similar Roles Comparison

• This role is similar to marketing manager positions in other government agencies or private sector organizations, with a focus on campaign development and implementation
• However, this role has a unique focus on public health and well-being, with a mission to empower the public with knowledge and resources to adopt healthy lifestyles
• Career progression may include opportunities to lead teams or take on more strategic roles within the organization

ASSUMPTION: This role offers a unique opportunity to work on high-impact campaigns that directly influence public health and well-being. Successful candidates will have the chance to grow both personally and professionally within the organization.

📝 Sample Projects

• Developing and implementing a social media campaign to promote physical activity among young adults
• Analyzing consumer data to identify trends and insights, and using these insights to inform campaign strategies
• Managing a team of marketing executives to deliver a large-scale event promoting healthy eating

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. Successful candidates should be prepared to take on a wide range of marketing challenges and adapt to the organization's evolving needs.

❓ Key Questions to Ask During Interview

• How does this role contribute to the organization's mission and goals?
• What are the key priorities for this role in the first 90 days?
• How does the organization support the professional development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the organization measure the success of its marketing campaigns, and how can I contribute to improving these metrics?

ASSUMPTION: These questions are intended to help candidates better understand the role, the organization, and its expectations. Successful candidates should come prepared with thoughtful questions that demonstrate their interest in the role and their commitment to public service.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and its impact on public health
• Prepare examples of successful marketing campaigns you've worked on, focusing on data-driven insights and stakeholder management
• Follow up on your application status one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.