📌 Core Information
🔹 Job Title: Manager, SEO
🔹 Company: Brainlabs
🔹 Location: New York City, New York, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering best-in-class SEO campaigns for clients
- Defining campaign delivery plans and measurement targets
- Optimizing campaigns and contributing to process improvement
- Mentoring others and growing SEO capability within the practice
ASSUMPTION: This role requires a strong understanding of SEO best practices and a proven track record in delivering successful campaigns. The ideal candidate will be passionate about their craft and committed to continuous learning.
📋 Key Responsibilities
✅ Using your practice knowledge, you will be responsible for delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.
✅ You’ll start to define campaign delivery plans and measurement targets.
✅ You’ll effectively track and optimize campaigns.
✅ You’ll be a point of contact for our clients on day-to-day tasks and deliverables.
✅ You’ll develop and implement, as well as follow guidelines and processes contributing to ideas around automation or process improvement.
✅ You’ll actively contribute to developing best-practice roadmaps so that our SEO offering is continually developing.
✅ You’ll mentor others across the practice, helping to grow capability and knowledge.
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and attention to detail are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of experience in SEO with a proven track record of delivering successful campaigns
Required Skills:
- Strong SEO delivery track record
- Passionate about SEO and continuous learning
- Demonstrable success in optimizing SEO campaigns through automation, processes, and technology adoption/development
- Excellent presentation skills and strong data analysis and reporting skills
- Strong attention to detail, methodical, and process-oriented
Preferred Skills:
- Experience with Google Analytics and other SEO tools
- Knowledge of other marketing channels and how they work together
- Excellent communication skills and the ability to build strong client relationships
ASSUMPTION: While a degree is preferred, equivalent experience will be considered. Relevant certifications, such as Google Analytics Individual Qualification (GAIQ) or Google SEO Starter Guide, would be an asset but are not required.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 USD per year (based on company-provided range)
Benefits:
- Competitive benefits package (details not provided)
- Opportunities for professional development and growth
Working Hours: Full-time, estimated 40 hours per week
ASSUMPTION: The salary range provided is based on the company's current position range. However, the actual salary may vary depending on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 501-1,000 employees
Founded: 2012
Company Description:
- Brainlabs is a High-Performance Media Agency, focused on delivering profitable and sustained business impact through data-driven media strategies
- The company is culture-first, with a strong emphasis on winning together and continuous development
- Brainlabs offers a wide range of services, including PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, and more
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- and TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs is a well-established agency with a strong reputation in the industry. The company's culture-first approach and focus on High-Performance media strategies make it an attractive employer for those looking to grow their careers in advertising.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Senior Director, SEO
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to advance to senior management roles within the SEO practice
- Opportunities to work on diverse client campaigns and gain exposure to various industries
- Chance to mentor and develop junior team members, contributing to the growth of the SEO practice
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the SEO practice and gain exposure to various industries and client campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 90 Broad Street, Suite 1701, New York City, New York 1701, US
Geographic Context:
- New York City is a major global hub for advertising and media
- The office is located in the heart of the city's financial district, offering easy access to public transportation and amenities
- The city offers a diverse range of cultural, entertainment, and dining options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The office environment at Brainlabs is collaborative and dynamic, with a strong emphasis on teamwork and winning together. The location in New York City offers ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Skills interview with the SEO practice lead or manager
- Final interview with the Senior Director, SEO
Key Assessment Areas:
- SEO knowledge and experience
- Campaign planning and delivery skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Highlight your relevant SEO experience and achievements in your resume
- Prepare examples of successful SEO campaigns you've led or contributed to
- Demonstrate your understanding of Brainlabs' culture and values in your cover letter
- Be prepared to discuss your approach to process improvement and automation in your interview
ATS Keywords: SEO, campaign delivery, data analysis, process improvement, automation, client communication, mentoring, presentation skills, attention to detail, continuous learning
ASSUMPTION: The interview process at Brainlabs is comprehensive and designed to assess both your technical skills and cultural fit. Being prepared to discuss your approach to SEO and campaign delivery will be crucial for success.
🛠️ Tools & Technologies
- Google Analytics
- SEMrush or similar SEO tools
- Google Search Console
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While specific tools and technologies may vary, a strong working knowledge of SEO tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Winning Together
- Continuous Development
- Data-Driven Decisions
- Transparency & Honesty
- Accountability
- Innovation
- Collaboration
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you embody the value of 'Winning Together' in your approach to SEO campaign delivery?
- Describe a time when you had to adapt your approach to SEO due to changes in the algorithm or client priorities. How did you ensure the success of the campaign despite these challenges?
- How do you stay up-to-date with the latest trends and best practices in SEO, and how do you apply this knowledge to your work?
ASSUMPTION: Brainlabs places a strong emphasis on cultural fit and alignment with the company's values. Demonstrating your understanding of these values and how you embody them in your work will be crucial for success in the interview process.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the latest trends and best practices in SEO, which is a rapidly evolving field
- Balancing client expectations and internal team dynamics, which can be challenging in a fast-paced agency environment
- Working in a collaborative, open-plan office environment, which may require adjustments for those who prefer quieter, more private workspaces
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development. The right candidate will be able to navigate these challenges and contribute to the success of the SEO practice.
📈 Similar Roles Comparison
- Unlike other SEO management roles, this position places a strong emphasis on campaign delivery and optimization, rather than strategic planning and client relationship management
- Brainlabs' focus on High-Performance media strategies sets it apart from traditional advertising agencies, offering unique opportunities for growth and development
- This role offers a clear career path for advancement within the SEO practice, with opportunities to take on more senior responsibilities as the practice grows
ASSUMPTION: While this role shares similarities with other SEO management positions, its focus on campaign delivery and optimization, as well as Brainlabs' unique approach to High-Performance media strategies, sets it apart from other opportunities in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a major e-commerce client, resulting in a 30% increase in organic traffic and a 20% increase in revenue
- Conducting a thorough SEO audit of a B2B client's website, identifying and implementing technical and on-page optimizations that improved organic rankings by an average of 25 positions
- Leading a team of SEO specialists in the development and launch of a new SEO tool, contributing to a 15% increase in client retention and a 10% increase in new business
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to team leadership and process improvement.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the SEO practice at Brainlabs, and how can this role contribute to addressing them?
- How does Brainlabs support the professional development and growth of its SEO team members?
- What opportunities are there for collaboration and knowledge-sharing between the SEO practice and other teams within Brainlabs?
- How does Brainlabs measure the success of its SEO campaigns, and how can this role contribute to improving those metrics?
- What is the typical career path for an SEO manager at Brainlabs, and what opportunities are there for advancement within the practice?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to contributing to the success of the SEO practice.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.eu.greenhouse.io/brainlabs/jobs/4578630101
- Tailor your resume to highlight your relevant SEO experience and achievements
- Prepare examples of successful SEO campaigns you've led or contributed to, and be ready to discuss them in your interview
- Demonstrate your understanding of Brainlabs' culture and values in your cover letter, explaining how you embody these values in your work
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
