Manager, SEO Marketing

📌 Core Information

🔹 Job Title: Manager, SEO Marketing

🔹 Company: Airwallex

🔹 Location: Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving high-intent organic traffic and improving revenue growth through SEO strategies
• Collaborating with cross-functional teams to optimize website content and improve discoverability
• Identifying new opportunities and executing technical recommendations to enhance SEO performance
• Tracking and reporting on SEO campaigns to understand their impact on revenue and growth

ASSUMPTION: This role requires a strong understanding of international SEO and B2B marketing, as well as the ability to work effectively in a fast-paced, startup environment.

📋 Key Responsibilities

✅ Support Airwallex's organic growth targets by collaborating with website and content teams

✅ Evangelize SEO best practices and optimize existing revenue levers

✅ Conduct competitive intelligence to stay ahead of market trends and competitor activities

✅ Experiment with emerging search channels to future-proof Airwallex's organic presence

✅ Develop and scale Airwallex's offsite backlink profile to improve domain authority

✅ Liaise with engineers to execute technical recommendations that benefit SEO and broader business teams

✅ Test new tactics and landing pages to improve discoverability and engagement

✅ Support the content team to produce prospect/customer-friendly content that supports acquisition and awareness

✅ Iteratively approach conversion rate optimization to maximize revenue-driving opportunities

✅ Track, monitor, and report on SEO campaigns to understand their impact on revenue and growth

✅ Help establish Airwallex as an SEO leader in the financial services and technology space

ASSUMPTION: This role requires a hands-on approach and the ability to work effectively in a cross-functional environment.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: 4+ years of experience in SEO, with 2+ years in an in-house role within the B2B, SaaS, or Fintech industries

Required Skills:

• Proven track record of driving organic traffic and business growth via SEO

• Good understanding of international SEO and B2B marketing

• Ability to measure all aspects of SEO performance, work in a cross-functional environment, and turn data into insights and actions

• Strong analytical skills to make data-driven decisions for commercial and operational performance

• Strong understanding of E-E-A-T within Y-M-Y-L verticals

• Strong understanding of online copywriting and how it impacts SEO

• Entrepreneurial mindset and willingness to be hands-on

• Confident communication skills for reporting to stakeholders at different levels and influencing people across the organization

Preferred Skills:

• Good HTML and CSS knowledge

• Good working knowledge of Google Analytics, Google Search Console, SEMrush, Screaming Frog, Ahrefs

ASSUMPTION: While not required, having experience with specific SEO tools and technologies can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager, SEO Marketing role in Singapore, the estimated salary range is SGD 120,000 - SGD 180,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Competitive health insurance and retirement plans

• Flexible work arrangements

• Generous vacation and leave policies

• Employee stock options and equity compensation

• Professional development opportunities

Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM). However, the role may require occasional work outside of these hours to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Airwallex operates in the competitive financial services industry, focusing on global payments and financial solutions for businesses.

Company Size: Airwallex is a mid-sized company with 1,001-5,000 employees, providing a dynamic and collaborative work environment.

Founded: Airwallex was founded in 2015 in Melbourne, Australia, and has since expanded globally.

Company Description:

• Airwallex is a leading global payments and financial platform for modern businesses, offering trusted solutions to manage everything from business accounts, payments, treasury, and spend management to embedded finance.

• The company empowers businesses of all sizes to unlock new opportunities and grow beyond borders by taking the friction out of global payments and financial operations.

• Airwallex supports over 150,000 businesses globally and is trusted by brands such as Brex, Canva, Rippling, Navan, Qantas, SHEIN, and many more.

Company Specialties:

• Fintech

• Card

• Business Account

• API

• Multi-currency Wallet

• Global SME Bank

• Payment Acceptance

• Online Payments

• International Transfers

• Issuing

• Acquiring

• Embedded Finance

Company Website: https://www.airwallex.com

ASSUMPTION: Airwallex's focus on global payments and financial solutions for businesses makes it an attractive employer for candidates interested in the fintech industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Director of SEO and overseeing SEO strategies and campaigns.

Reporting Structure: The SEO Manager will report to the Director of SEO and collaborate with various teams, including Growth Marketing, Content Marketing, Product, RevOps, and Data teams.

Work Arrangement: This role is based in Singapore and requires on-site work, with occasional remote work possible for specific tasks or projects.

Growth Opportunities:

• As Airwallex continues to expand globally, there may be opportunities for the SEO Manager to take on additional responsibilities or move into a more senior role.

• The company encourages professional development and offers training and mentorship programs to support employee growth.

• Airwallex's fast-paced environment provides ample opportunities for candidates to learn and grow in their careers.

ASSUMPTION: The SEO Manager's role is crucial for Airwallex's organic growth and will have a significant impact on the company's overall success.

🌍 Location & Work Environment

Office Type: Airwallex's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Long Lane, Ground Floor, London, England SE1 4PG, GB

Geographic Context:

• Singapore is a global financial hub with a thriving startup ecosystem, making it an ideal location for a fintech company like Airwallex.

• The city-state's strategic location and strong infrastructure make it an attractive base for businesses looking to expand into the Asia-Pacific region.

• Singapore's multicultural environment and high quality of life make it an appealing place to live and work.

Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 6:00 PM, with occasional flexibility for remote work or adjusted hours to accommodate specific projects or tasks.

ASSUMPTION: Airwallex's Singapore office provides a dynamic and engaging work environment that supports collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screening with the HR team

• Technical assessment or case study presentation

• On-site or video interview with the hiring manager and relevant team members

• Final decision and offer

Key Assessment Areas:

• SEO expertise and strategic thinking

• Data analysis and interpretation skills

• Communication and presentation skills

• Cultural fit and alignment with Airwallex's values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume

• Tailor your cover letter to demonstrate your understanding of Airwallex's business and the role's requirements

• Prepare a portfolio or examples of your SEO work to showcase during the interview

ATS Keywords: SEO, B2B Marketing, Data Analysis, Content Marketing, Technical SEO, Link Acquisition, Conversion Rate Optimization, International SEO, Growth Marketing, Competitive Intelligence, Emerging Search Channels

ASSUMPTION: Airwallex's interview process is designed to assess candidates' technical skills, cultural fit, and strategic thinking, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Analytics

• Google Search Console

• SEMrush

• Screaming Frog

• Ahrefs

• HTML and CSS

• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The SEO Manager should be comfortable working with a variety of SEO tools and technologies, as well as project management platforms to streamline workflows and collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric

• Global mindset

• Innovation and continuous improvement

• Collaboration and teamwork

• Integrity and accountability

Work Style:

• Dynamic and fast-paced

• Data-driven and analytical

• Collaborative and cross-functional

• Results-oriented and action-driven

• Adaptable and resilient

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and best practices?

• Can you provide an example of a time when you had to adapt your SEO strategy due to a significant algorithm change or market shift?

• How do you approach collaborating with cross-functional teams to optimize website content and improve SEO performance?

ASSUMPTION: Airwallex's company culture values innovation, collaboration, and a global mindset, making it an attractive employer for candidates who thrive in dynamic, fast-paced environments.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced, startup environment

• Keeping up with the latest SEO trends and algorithm changes

• Balancing short-term SEO optimizations with long-term strategic planning

• Collaborating effectively with cross-functional teams to optimize website content and improve SEO performance

ASSUMPTION: The SEO Manager role at Airwallex presents unique challenges and opportunities for candidates looking to make a significant impact in a dynamic, fast-growing company.

📈 Similar Roles Comparison

• Compared to other SEO Manager roles, this position offers a unique opportunity to work in a fast-paced, startup environment with a strong focus on global expansion and growth.

• Airwallex's focus on the fintech industry and global payments solutions sets it apart from other companies, providing candidates with a unique set of challenges and opportunities.

• Career paths for SEO Managers at Airwallex may vary depending on the company's growth and expansion plans, offering candidates the chance to grow with the organization.

ASSUMPTION: Airwallex's SEO Manager role offers a unique blend of challenges, opportunities, and growth potential for candidates looking to make a significant impact in the fintech industry.

📝 Key Questions to Ask During Interview

• What are the biggest SEO challenges facing Airwallex in the next 12-24 months, and how can this role help address them?

• How does the SEO team collaborate with other departments, such as Content Marketing, Product, and RevOps, to optimize website content and improve SEO performance?

• What are the key priorities for the SEO team in the first 30-60-90 days, and how can this role contribute to their successful execution?

• How does Airwallex support the professional development and growth of its SEO team members?

• What are the most exciting SEO projects or initiatives currently underway at Airwallex, and how can this role contribute to their success?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to driving Airwallex's SEO success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/airwallex/2cedcd0b-1d48-4064-9031-4c7c6cd4ce74
• Tailor your resume to highlight your relevant SEO experience and skills

• Write a cover letter that demonstrates your understanding of Airwallex's business and the role's requirements

• Prepare a portfolio or examples of your SEO work to showcase during the interview

• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.