Manager, SEO Marketing
Airwallex
Full-time
On-site
Sydney, New South Wales, Australia
🔍 SEO & Content Marketing
📌 Core Information
- Job Title: Manager, SEO Marketing
- Company: Airwallex
- Location: Sydney, New South Wales, Australia
- Job Type: Full-time, Hybrid (Singapore or Sydney)
- Category: Marketing
- Date Posted: May 13, 2025
- Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Airwallex is seeking a talented SEO Manager to drive high-intent organic traffic and improve revenue growth. This role involves shaping our global SEO strategy, collaborating with cross-functional teams, and supporting overall organic growth. Key aspects include:
- Strategic Planning: Develop and execute SEO strategies to achieve organic growth targets.
- Cross-Functional Collaboration: Work closely with website, content, product, RevOps, and data teams to integrate SEO into various aspects of the business.
- SEO Evangelism: Promote SEO best practices across the organization, ensuring website changes, link acquisition, and content align with SEO objectives.
- Emerging Channels: Experiment with new search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.
ASSUMPTION: This role requires a proactive approach, strong analytical skills, and the ability to influence stakeholders. A solid understanding of international SEO and B2B marketing is essential.
📋 Key Responsibilities
- Growth & Optimization: Identify and optimize revenue levers, taking a kaizen approach to growth.
- Competitive Intelligence: Monitor competitor trends and activities to maintain a competitive edge.
- Technical SEO: Liaise with engineers to execute technical recommendations that benefit both SEO and broader business teams.
- Content & Conversion: Support the content team in producing prospect/customer-friendly content and optimize conversion rates.
- Reporting & Analysis: Track, monitor, and report on SEO campaigns to understand what drives revenue and growth.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. Strong communication skills are crucial for reporting to stakeholders and influencing cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field.
- Experience: 4+ years in SEO, with 2+ years in an in-house role within B2B, SaaS, or Fintech industries.
- Required Skills:
- Proven track record of driving organic traffic and business growth via SEO.
- Strong analytical skills to make data-driven decisions.
- Good understanding of international SEO and B2B marketing.
- Strong understanding of EEAT within YMYL verticals and online copywriting.
- Entrepreneurial mindset and willingness to be hands-on.
- Confident communication skills for reporting to stakeholders at different levels.
- Preferred Skills:
- Good HTML and CSS knowledge.
- Good working knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
ASSUMPTION: Candidates should have a solid foundation in SEO, with a proven track record in driving organic traffic and business growth. Experience in B2B, SaaS, or Fintech industries is crucial for understanding our target audience and market landscape.
💰 Compensation & Benefits
- Salary Range: Based on experience and location, the estimated salary range for this role is AU$120,000 - AU$160,000 per annum.
- Benefits:
- Comprehensive health insurance.
- Flexible work arrangements.
- Learning and development opportunities.
- Competitive parental leave policy.
- Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week).
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEO roles in Sydney and Singapore. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, with a focus on global payments and financial operations for modern businesses.
- Company Size: 1,001-5,000 employees, with a global presence across 37 locations.
- Founded: 2015, with a mission to empower businesses to grow beyond borders.
- Company Description: Airwallex is a leading global payments and financial platform, offering trusted solutions to manage business accounts, payments, treasury, spend management, and embedded finance. With proprietary infrastructure, Airwallex takes the friction out of global payments and financial operations, supporting over 150,000 businesses globally.
- Company Specialties: Fintech, Card, Business Account, API, Multi-currency Wallet, Global SME Bank, Payment Acceptance, Online Payments, International Transfers, Issuing, Acquiring, and Embedded Finance.
📊 Role Analysis
- Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team.
- Reporting Structure: This role reports directly to the Director of SEO and works closely with cross-functional teams, including Growth Marketing, Content Marketing, Product, RevOps, and Data teams.
- Work Arrangement: Hybrid, with 2-3 days in the office per week (Singapore or Sydney).
- Growth Opportunities: As Airwallex continues to expand, there are opportunities for growth within the marketing team and the broader organization.
ASSUMPTION: This role offers a unique opportunity to shape Airwallex's SEO strategy and contribute to the company's growth and success. With a global presence and a strong focus on innovation, Airwallex provides ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspaces in Sydney and Singapore.
- Office Location(s): Level 7, 15 William St, Melbourne, VIC 3000, AU (Sydney); 109 North Bridge Road, #07-11, Singapore 179097 (Singapore).
- Geographic Context: Sydney and Singapore are major global financial hubs, offering vibrant multicultural environments and excellent opportunities for professional growth.
- Work Schedule: Full-time, with flexible hours and a hybrid work arrangement.
ASSUMPTION: Airwallex's offices in Sydney and Singapore provide modern, collaborative workspaces that foster innovation and creativity. The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission. 2. Phone or video screen with the hiring manager. 3. Technical assessment. 4. Final round interview with the marketing team.
- Key Assessment Areas: SEO strategy, technical SEO knowledge, data analysis, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools.
- Research Airwallex and be ready to discuss how your skills and experience align with the company's mission and values.
ASSUMPTION: Airwallex's interview process is designed to assess your technical skills, strategic thinking, and cultural fit. By preparing thoroughly and demonstrating your passion for SEO and Airwallex's mission, you'll increase your chances of success.
🛠️ Tools & Technologies
- Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, HTML, CSS.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have a solid understanding of how to use these tools to optimize SEO performance and drive business growth.
👔 Cultural Fit Considerations
- Company Values: Empower, Collaborate, Innovate, and Grow.
- Work Style: Airwallex values a growth mindset, collaboration, and a willingness to take ownership of projects and initiatives.
- Self-Assessment Questions:
- How do you align with Airwallex's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, startup environment with a high degree of ambiguity?
- How do you approach collaboration and knowledge-sharing with cross-functional teams?
ASSUMPTION: Airwallex's culture is built on empowerment, collaboration, innovation, and growth. Candidates who demonstrate a strong alignment with these values and a willingness to embrace a fast-paced, startup environment will thrive in this role.
⚠️ Potential Challenges
- Role-Specific: Balancing strategic planning with hands-on execution and data analysis.
- Company-Specific: Working in a fast-paced, startup environment with a high degree of ambiguity.
- Industry-Specific: Keeping up with rapidly evolving SEO best practices and algorithm changes.
- Location-Specific: Adapting to a hybrid work arrangement and balancing in-office collaboration with remote work.
ASSUMPTION: These challenges require a proactive, adaptable, and resourceful approach. Candidates who embrace these challenges and demonstrate a strong problem-solving mindset will be well-suited to this role.
📈 Similar Roles Comparison
- Role Differentiation: Unlike traditional SEO roles, this position requires a strong focus on strategic planning, cross-functional collaboration, and emerging search channels.
- Industry Context: Airwallex operates in the competitive financial services and technology space, requiring a deep understanding of B2B marketing and international SEO.
- Career Path Comparison: This role offers a unique opportunity to shape Airwallex's SEO strategy and contribute to the company's growth and success, with potential for career advancement within the marketing team and the broader organization.
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and data analysis, with a strong focus on emerging search channels and cross-functional collaboration.
📝 Sample Projects
- Role-Specific: Developing and executing a global SEO strategy to drive high-intent organic traffic and improve revenue growth.
- Industry-Specific: Conducting competitive intelligence to maintain a competitive edge in the financial services and technology space.
- Responsibility-Specific: Optimizing conversion rates and improving discoverability through A/B testing and iterative optimization.
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and data-driven nature of this role, requiring a strong understanding of SEO best practices and a willingness to experiment with new tactics and channels.
❓ Key Questions to Ask During Interview
- How does this role contribute to Airwallex's overall growth strategy?
- What are the key priorities for this role in the first 90 days?
- How does Airwallex support the professional development of its employees?
- What is the typical career path for someone in this role?
- How does Airwallex foster a culture of innovation and collaboration?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and will help you better understand the opportunities and expectations associated with this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/airwallex/46477794-3b64-4681-a161-188853ad9208).
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools.
- Research Airwallex and be ready to discuss how your skills and experience align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Manager, SEO Marketing
- Company: Airwallex
- Location: Sydney, New South Wales, Australia
- Job Type: Full-time, Hybrid (Singapore or Sydney)
- Category: Marketing
- Date Posted: May 13, 2025
- Experience Level: Mid-Senior level (5-10 years)
🚀 Job Overview
Airwallex is seeking a talented SEO Manager to drive high-intent organic traffic and improve revenue growth. This role involves shaping our global SEO strategy, collaborating with cross-functional teams, and supporting overall organic growth. Key aspects include:
- Strategic Planning: Develop and execute SEO strategies to achieve organic growth targets.
- Cross-Functional Collaboration: Work closely with website, content, product, RevOps, and data teams to integrate SEO into various aspects of the business.
- SEO Evangelism: Promote SEO best practices across the organization, ensuring website changes, link acquisition, and content align with SEO objectives.
- Emerging Channels: Experiment with new search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.
ASSUMPTION: This role requires a proactive approach, strong analytical skills, and the ability to influence stakeholders. A solid understanding of international SEO and B2B marketing is essential.
📋 Key Responsibilities
- Growth & Optimization: Identify and optimize revenue levers, taking a kaizen approach to growth.
- Competitive Intelligence: Monitor competitor trends and activities to maintain a competitive edge.
- Technical SEO: Liaise with engineers to execute technical recommendations that benefit both SEO and broader business teams.
- Content & Conversion: Support the content team in producing prospect/customer-friendly content and optimize conversion rates.
- Reporting & Analysis: Track, monitor, and report on SEO campaigns to understand what drives revenue and growth.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis. Strong communication skills are crucial for reporting to stakeholders and influencing cross-functional teams.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field.
- Experience: 4+ years in SEO, with 2+ years in an in-house role within B2B, SaaS, or Fintech industries.
- Required Skills:
- Proven track record of driving organic traffic and business growth via SEO.
- Strong analytical skills to make data-driven decisions.
- Good understanding of international SEO and B2B marketing.
- Strong understanding of EEAT within YMYL verticals and online copywriting.
- Entrepreneurial mindset and willingness to be hands-on.
- Confident communication skills for reporting to stakeholders at different levels.
- Preferred Skills:
- Good HTML and CSS knowledge.
- Good working knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
ASSUMPTION: Candidates should have a solid foundation in SEO, with a proven track record in driving organic traffic and business growth. Experience in B2B, SaaS, or Fintech industries is crucial for understanding our target audience and market landscape.
💰 Compensation & Benefits
- Salary Range: Based on experience and location, the estimated salary range for this role is AU$120,000 - AU$160,000 per annum.
- Benefits:
- Comprehensive health insurance.
- Flexible work arrangements.
- Learning and development opportunities.
- Competitive parental leave policy.
- Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days in the office per week).
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level SEO roles in Sydney and Singapore. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, with a focus on global payments and financial operations for modern businesses.
- Company Size: 1,001-5,000 employees, with a global presence across 37 locations.
- Founded: 2015, with a mission to empower businesses to grow beyond borders.
- Company Description: Airwallex is a leading global payments and financial platform, offering trusted solutions to manage business accounts, payments, treasury, spend management, and embedded finance. With proprietary infrastructure, Airwallex takes the friction out of global payments and financial operations, supporting over 150,000 businesses globally.
- Company Specialties: Fintech, Card, Business Account, API, Multi-currency Wallet, Global SME Bank, Payment Acceptance, Online Payments, International Transfers, Issuing, Acquiring, and Embedded Finance.
📊 Role Analysis
- Career Level: Mid-Senior level, with opportunities for growth and leadership within the marketing team.
- Reporting Structure: This role reports directly to the Director of SEO and works closely with cross-functional teams, including Growth Marketing, Content Marketing, Product, RevOps, and Data teams.
- Work Arrangement: Hybrid, with 2-3 days in the office per week (Singapore or Sydney).
- Growth Opportunities: As Airwallex continues to expand, there are opportunities for growth within the marketing team and the broader organization.
ASSUMPTION: This role offers a unique opportunity to shape Airwallex's SEO strategy and contribute to the company's growth and success. With a global presence and a strong focus on innovation, Airwallex provides ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
- Office Type: Modern, collaborative workspaces in Sydney and Singapore.
- Office Location(s): Level 7, 15 William St, Melbourne, VIC 3000, AU (Sydney); 109 North Bridge Road, #07-11, Singapore 179097 (Singapore).
- Geographic Context: Sydney and Singapore are major global financial hubs, offering vibrant multicultural environments and excellent opportunities for professional growth.
- Work Schedule: Full-time, with flexible hours and a hybrid work arrangement.
ASSUMPTION: Airwallex's offices in Sydney and Singapore provide modern, collaborative workspaces that foster innovation and creativity. The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission. 2. Phone or video screen with the hiring manager. 3. Technical assessment. 4. Final round interview with the marketing team.
- Key Assessment Areas: SEO strategy, technical SEO knowledge, data analysis, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools.
- Research Airwallex and be ready to discuss how your skills and experience align with the company's mission and values.
ASSUMPTION: Airwallex's interview process is designed to assess your technical skills, strategic thinking, and cultural fit. By preparing thoroughly and demonstrating your passion for SEO and Airwallex's mission, you'll increase your chances of success.
🛠️ Tools & Technologies
- Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, HTML, CSS.
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have a solid understanding of how to use these tools to optimize SEO performance and drive business growth.
👔 Cultural Fit Considerations
- Company Values: Empower, Collaborate, Innovate, and Grow.
- Work Style: Airwallex values a growth mindset, collaboration, and a willingness to take ownership of projects and initiatives.
- Self-Assessment Questions:
- How do you align with Airwallex's core values, and how have you demonstrated these values in your previous roles?
- How comfortable are you working in a fast-paced, startup environment with a high degree of ambiguity?
- How do you approach collaboration and knowledge-sharing with cross-functional teams?
ASSUMPTION: Airwallex's culture is built on empowerment, collaboration, innovation, and growth. Candidates who demonstrate a strong alignment with these values and a willingness to embrace a fast-paced, startup environment will thrive in this role.
⚠️ Potential Challenges
- Role-Specific: Balancing strategic planning with hands-on execution and data analysis.
- Company-Specific: Working in a fast-paced, startup environment with a high degree of ambiguity.
- Industry-Specific: Keeping up with rapidly evolving SEO best practices and algorithm changes.
- Location-Specific: Adapting to a hybrid work arrangement and balancing in-office collaboration with remote work.
ASSUMPTION: These challenges require a proactive, adaptable, and resourceful approach. Candidates who embrace these challenges and demonstrate a strong problem-solving mindset will be well-suited to this role.
📈 Similar Roles Comparison
- Role Differentiation: Unlike traditional SEO roles, this position requires a strong focus on strategic planning, cross-functional collaboration, and emerging search channels.
- Industry Context: Airwallex operates in the competitive financial services and technology space, requiring a deep understanding of B2B marketing and international SEO.
- Career Path Comparison: This role offers a unique opportunity to shape Airwallex's SEO strategy and contribute to the company's growth and success, with potential for career advancement within the marketing team and the broader organization.
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and data analysis, with a strong focus on emerging search channels and cross-functional collaboration.
📝 Sample Projects
- Role-Specific: Developing and executing a global SEO strategy to drive high-intent organic traffic and improve revenue growth.
- Industry-Specific: Conducting competitive intelligence to maintain a competitive edge in the financial services and technology space.
- Responsibility-Specific: Optimizing conversion rates and improving discoverability through A/B testing and iterative optimization.
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and data-driven nature of this role, requiring a strong understanding of SEO best practices and a willingness to experiment with new tactics and channels.
❓ Key Questions to Ask During Interview
- How does this role contribute to Airwallex's overall growth strategy?
- What are the key priorities for this role in the first 90 days?
- How does Airwallex support the professional development of its employees?
- What is the typical career path for someone in this role?
- How does Airwallex foster a culture of innovation and collaboration?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, and will help you better understand the opportunities and expectations associated with this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/airwallex/46477794-3b64-4681-a161-188853ad9208).
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
- Prepare for the technical assessment by brushing up on your SEO knowledge and tools.
- Research Airwallex and be ready to discuss how your skills and experience align with the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.