🔹 Job Title: Manager Shopper Marketing - Omni Channel - Walmart
🔹 Company: Nestlé Operational Services Worldwide SA
🔹 Location: Rogers, Arkansas, United States
🔹 Job Type: On-site
🔹 Category: Food & Beverage
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a changing environment. The ideal candidate will have a proven track record in CPG brand marketing or shopper marketing, with a deep understanding of the retail landscape and consumer behavior.
✅ Lead Shopper Marketing Strategy and Execution for Walmart and Sam’s Club, identifying core shopper insights and developing omni-channel plans to meet business goals
✅ Manage relationships with agencies and vendors, including briefing, evaluating strategy and creative, and communicating across key stakeholders
✅ Lead the development of shopper programming with an omnichannel approach, partnering with Retail Media Network, creative and media agency partners, and internal stakeholders to maximize shopper investment
✅ Own relationship with Walmart Connect and MAP to drive performance accountability and maintain strong understanding of evolving capabilities
✅ Build compelling selling tools/presentations to aid Sales partners in securing retailer support of distribution, key promotions, etc.
✅ Steer strategic internal annual planning on the Joint Business Planning, liaising with customer team through the development of their customer plans that are aligned with the customer’s problem to solve and NUSA priorities
✅ Share out of program measurement, evaluation, and analysis, demonstrating the ability to optimize future programs to deliver the best return
✅ Own collaborative relationship with Sales Team, Sales Category, Division brand team and strategist to build, optimize, and execute Shopper Marketing plans for Walmart and Sam’s Club
✅ Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results
✅ Effectively manage the specific customer shopper marketing budget, with responsibility for both working and non-working dollars
✅ Support digital shelf execution with agency partners and digital shelf team
ASSUMPTION: This role requires a high level of collaboration, strong communication skills, and the ability to manage multiple projects and stakeholders simultaneously. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
Education: Bachelor’s degree
Experience: Minimum of 5 years of CPG brand/marketing/sales and/or Shopper Marketing experience
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a strong background in CPG brand marketing or shopper marketing, with a deep understanding of the retail landscape and consumer behavior. They will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Manager level role in the Food & Beverage industry in the United States)
Benefits:
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role’s requirements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager level role in the Food & Beverage industry in the United States. Actual compensation may vary based on factors such as experience, skills, and location.
Industry: Nestlé is a multinational food and drink processing conglomerate headquartered in Vevey, Switzerland. It is the largest food and beverage company by revenue.
Company Size: Nestlé has around 273,000 employees and operates in almost every country in the world. It had sales of CHF 84.3 billion in 2020.
Founded: Nestlé was founded in 1866, with the first European condensed milk factory opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland.
Company Description:
Company Specialties:
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé is a well-established, global company with a strong brand presence and a diverse portfolio of products. It is known for its high-quality products and commitment to sustainability and social responsibility.
Career Level: Manager
Reporting Structure: This role reports directly to the Head of Shopper Marketing for Walmart and Sam’s Club
Work Arrangement: On-site, with flexibility for the role’s requirements
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity to gain experience in shopper marketing and drive business growth for one of the world’s largest food and beverage companies. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and be comfortable working with multiple stakeholders.
Office Type: Corporate office
Office Location(s): Rogers, Arkansas
Geographic Context:
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for the role’s requirements
ASSUMPTION: Rogers, Arkansas, offers a unique blend of natural beauty and corporate opportunities. The area is known for its high quality of life and affordable cost of living.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Shopper Marketing, Retail, Consumer Behavior, CPG, Brand Management, Strategy, Execution, Omnichannel, Walmart, Sam’s Club, Agency Management, Analytics, Collaboration, Communication
ASSUMPTION: The application process for this role is likely to be competitive, with a high volume of applicants. It is important to tailor your application materials to highlight your relevant experience and skills and to prepare thoroughly for the interview process.
ASSUMPTION: The ideal candidate will have experience with relevant tools and technologies, including Microsoft Office Suite, Google Analytics, and retail media platforms. Familiarity with project management tools is also a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Nestlé is a global company with a diverse workforce, and it values respect, collaboration, and adaptability. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and be able to thrive in a multicultural setting.
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment. The ideal candidate will be comfortable working with multiple stakeholders and be able to balance strategic thinking with tactical execution.
ASSUMPTION: This role offers a unique opportunity to gain experience in shopper marketing and drive business growth for one of the world’s largest food and beverage companies. The ideal candidate will be able to thrive in a dynamic, fast-paced environment and be comfortable working with multiple stakeholders.
ASSUMPTION: These sample projects illustrate the types of initiatives that the ideal candidate might work on in this role. The specific projects and priorities will depend on the needs of the business and the priorities of the leadership team.
ASSUMPTION: These questions are designed to help the candidate understand the priorities, challenges, and opportunities for this role. They also demonstrate the candidate’s interest in the role and their ability to think strategically about the business.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.