Manager, Social Marketing

📌 Core Information

🔹 Job Title: Manager, Social Marketing

🔹 Company: Spartan Race Inc

🔹 Location: Boston, MA

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive influencer marketing strategy
• Managing influencer campaigns from conception through execution
• Collaborating with internal and external stakeholders
• Researching trends in the influencer marketing space

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a passion for health, fitness, and Spartan’s mission.

📋 Key Responsibilities

✅ Develop and execute a comprehensive influencer marketing strategy that aligns with Spartan’s brand values and growth objectives

✅ Analyze data and market trends to drive decisions and inform future influencer strategies

✅ Manage influencer campaigns from conception through execution, ensuring flawless delivery and measurable results

✅ Source, negotiate, and build relationships with influencers across multiple social media platforms

✅ Coordinate product and event activations, influencer engagements, and campaign analytics

✅ Oversee the contracting process, product fulfillment, and payment for influencers

✅ Act as the key point of contact for internal and external stakeholders, ensuring timely communication and a high level of service

✅ Lead cross-functional collaboration to optimize influencer campaigns and create engaging content

✅ Continuously research trends in the influencer marketing space and competitive landscape to refine Spartan’s approach

✅ Monitor the influencer landscape to stay ahead of emerging platforms, creator types, and industry standards

ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in influencer marketing, digital marketing, or social media management, ideally within the fitness, lifestyle, or consumer brands sector

Required Skills:

• Proven track record in managing influencer campaigns and delivering measurable results
• Strong knowledge of social media platforms, trends, and analytics tools
• Excellent communication skills and experience in negotiating and maintaining long-term influencer relationships
• Passion for health, fitness, and Spartan’s mission to inspire people to push their limits

Preferred Skills:

• Familiarity with Social Listening
• Experience working with external influencers (micro and nano) to create content
• Proficient in media, social, experiential, advertising & content, measurement, and community/passion-point based marketing
• Skilled at photography, videography, graphic design, video editing, storytelling, and copywriting
• Working knowledge of social media apps for creating and editing content
• A network of connections in the entertainment, tech, internet, and other relevant industries necessary to facilitate brand growth and development
• Understanding of the landscape and development of trends in the new media and entertainment business
• Strong communication skills and attention to detail with proven project management skills
• Creative mindset with the ability to solve tough problems and handle pressure to meet deadlines
• Passionate for storytelling through multiple media types, both visual and written
• Willing to work nights, weekends, and holidays as these are busy periods for the company
• Traveling to events is required (domestic and international)

ASSUMPTION: Candidates with experience in the fitness, lifestyle, or consumer brands sector will have a strong understanding of Spartan’s target audience and brand values.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on experience and industry standards for a Manager, Social Marketing role in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Spartan Race events and merchandise

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Social Marketing role in the Boston area. Actual compensation may vary based on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Spartan Race operates in the wellness and fitness services industry, focusing on obstacle racing, health, lifestyle, and fitness. The global wellness industry is projected to reach $7.0 trillion by 2025, with a significant portion dedicated to fitness and wellness services.

Company Size: Spartan Race Inc has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration. This size allows for a more personal work environment while still offering the resources and opportunities of a larger organization.

Founded: Spartan Race was founded in 2010, making it a well-established company in the endurance sports and fitness industry. In its 15-year history, Spartan Race has grown to become the world’s largest obstacle race and endurance brand, with more than 200 global events annually.

Company Description:

• Spartan Race is for those willing to mentally and physically push to achieve their personal best. It’s a sport, mindset, community, and way of life.
• The company offers obstacle races, training, nutrition, and health and wellness products, as well as a range of media entities.
• Spartan Race aims to be a catalyst for transformation, pushing participants beyond what they thought was possible.

Company Specialties:

• Obstacle Racing
• Health
• Lifestyle
• and Fitness

Company Website: http://www.spartan.com

ASSUMPTION: Spartan Race’s mission to inspire people to push their limits and achieve their personal best creates a dynamic and motivating work environment.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to grow and take on more responsibilities as the company expands.

Reporting Structure: The Manager, Social Marketing will report directly to the Director of Marketing and work closely with cross-functional teams, including content creators, event organizers, and other marketing professionals.

Work Arrangement: This is an on-site position, with the opportunity for occasional remote work. The role requires a presence in the office to collaborate with team members and attend events.

Growth Opportunities:

• As Spartan Race continues to grow, there may be opportunities for the Manager, Social Marketing to take on additional responsibilities or move into a leadership role.
• The company’s focus on personal growth and transformation may provide opportunities for professional development and mentorship.
• Spartan Race’s global presence offers the potential for international travel and event management experience.

ASSUMPTION: The Manager, Social Marketing role offers a unique opportunity to grow both personally and professionally within a dynamic and fast-paced industry.

🌍 Location & Work Environment

Office Type: Spartan Race’s headquarters is located in a modern office building in Boston, MA, with a collaborative and energetic work environment.

Office Location(s): 234 Congress Street, 5th Fl., Boston, MA 02110, US

Geographic Context:

• Boston is a vibrant and historic city with a strong fitness culture, making it an ideal location for a wellness and fitness services company.
• The city offers a variety of amenities, including parks, gyms, and sports facilities, as well as a thriving food and entertainment scene.
• Boston’s central location on the East Coast makes it easily accessible for travel to events and meetings.

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed to attend events or meet project deadlines.

ASSUMPTION: The Manager, Social Marketing role may require occasional travel to attend events or meet with influencers and partners, providing the opportunity to experience different work environments and cultures.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Background check and reference check
• Job offer

Key Assessment Areas:

• Cultural fit and alignment with Spartan Race’s mission and values
• Strategic thinking and problem-solving skills
• Communication and negotiation skills
• Knowledge of social media platforms, trends, and analytics tools
• Experience managing influencer campaigns and delivering measurable results

Application Tips:

• Tailor your resume and cover letter to highlight your experience in influencer marketing, digital marketing, or social media management, as well as any relevant experience in the fitness, lifestyle, or consumer brands sector.
• Include specific examples of your ability to manage influencer campaigns, analyze data, and drive results.
• Demonstrate your passion for health, fitness, and Spartan’s mission to inspire people to push their limits.
• Prepare questions to ask the interviewer about the company culture, growth opportunities, and the team you’ll be working with.

ATS Keywords: Influencer Marketing, Digital Marketing, Social Media Management, Campaign Management, Data Analysis, Negotiation, Communication, Project Management, Photography, Videography, Graphic Design, Video Editing, Storytelling, Copywriting, Trend Research

ASSUMPTION: Spartan Race uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)
• Project management tools (Asana, Trello, Monday.com, etc.)
• Design and editing tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: The Manager, Social Marketing will be expected to have a working knowledge of various social media platforms, analytics tools, and project management tools to effectively manage influencer campaigns and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Challenge: Spartan Race encourages employees to push their limits and strive for continuous improvement.
• Community: The company fosters a sense of community among employees, influencers, and participants, creating a supportive and inclusive work environment.
• Integrity: Spartan Race values honesty, transparency, and ethical decision-making in all aspects of its operations.

Work Style:

• Collaborative: The Manager, Social Marketing will work closely with cross-functional teams to optimize influencer campaigns and create engaging content.
• Adaptable: The role requires the ability to pivot quickly when priorities shift and handle multiple projects with ease.
• Results-driven: The Manager, Social Marketing will be responsible for delivering measurable results and driving growth for Spartan Race’s social media presence.

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment, and are you comfortable handling multiple projects and priorities?
• Are you passionate about health, fitness, and Spartan’s mission to inspire people to push their limits?
• Do you have strong communication skills and the ability to build and maintain long-term relationships with influencers and stakeholders?

ASSUMPTION: Spartan Race’s company culture values challenge, community, and integrity, creating a dynamic and supportive work environment for employees.

⚠️ Potential Challenges

• The Manager, Social Marketing role may require occasional travel to attend events or meet with influencers and partners, which can be demanding and time-consuming.
• The fast-paced and high-growth nature of Spartan Race’s business may present challenges in managing multiple projects and priorities.
• The role requires a strong understanding of social media trends and analytics, as well as the ability to adapt to changes in the digital landscape.
• The Manager, Social Marketing may face competition from other brands and influencers in the wellness and fitness services industry, requiring a strategic and innovative approach to influencer marketing.

ASSUMPTION: The Manager, Social Marketing role presents unique challenges and opportunities for growth and development within the dynamic and fast-paced wellness and fitness services industry.

📈 Similar Roles Comparison

• Manager, Social Marketing vs. Social Media Manager: The Manager, Social Marketing role focuses more on strategy, influencer relationships, and campaign execution, while the Social Media Manager role may be more focused on day-to-day content creation and community management.
• Manager, Social Marketing vs. Digital Marketing Manager: The Manager, Social Marketing role is more specialized in influencer marketing and social media, while the Digital Marketing Manager role may oversee a broader range of digital marketing channels and tactics.
• Manager, Social Marketing vs. Brand Manager: The Manager, Social Marketing role focuses on building and maintaining relationships with influencers and driving growth through social media, while the Brand Manager role may be more focused on overall brand strategy, positioning, and messaging.

ASSUMPTION: The Manager, Social Marketing role is a specialized and strategic position within the marketing department, requiring a unique combination of skills and experience in influencer marketing, digital marketing, and social media management.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a new product launch, including sourcing and negotiating with influencers, creating engaging content, and measuring campaign performance.
• Managing a team of content creators to produce high-quality, on-brand content for Spartan Race’s social media channels, including photography, videography, and graphic design.
• Collaborating with event organizers to create and execute influencer activations at Spartan Race events, including product giveaways, meet-and-greet opportunities, and social media takeovers.

ASSUMPTION: The Manager, Social Marketing role offers a variety of projects and opportunities to grow and develop skills in influencer marketing, digital marketing, and social media management.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social marketing team currently, and how can this role help address them?
• How does Spartan Race support the professional development and growth of its employees?
• What is the company’s approach to work-life balance, and how does this role fit into that philosophy?
• How does Spartan Race measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and cross-functional projects with other departments within Spartan Race?

ASSUMPTION: Asking thoughtful and strategic questions during the interview process demonstrates your interest in the role and commitment to Spartan Race’s mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in influencer marketing, digital marketing, or social media management, as well as any relevant experience in the fitness, lifestyle, or consumer brands sector.
• Prepare questions to ask the interviewer about the company culture, growth opportunities, and the team you’ll be working with.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.