Manager, Social Marketing

📌 Core Information

🔹 Job Title: Manager, Social Marketing

🔹 Company: Spartan Race Inc

🔹 Location: Orlando, FL

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive influencer marketing strategy
• Managing influencer campaigns from conception to execution
• Collaborating with content creators and influencers to create engaging content
• Analyzing data and market trends to inform future strategies
• Leading cross-functional collaboration to optimize influencer campaigns

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in influencer marketing or social media management is essential.

📋 Key Responsibilities

✅ Develop and execute a comprehensive influencer marketing strategy that aligns with Spartan's brand values and growth objectives

✅ Manage influencer campaigns from conception through execution, ensuring flawless delivery and measurable results

✅ Source, negotiate, and build relationships with influencers across multiple social media platforms

✅ Coordinate product and event activations, influencer engagements, and campaign analytics

✅ Oversee the contracting process, product fulfillment, and payment for influencers

✅ Act as the key point of contact for internal and external stakeholders, ensuring timely communication and a high level of service

✅ Lead cross-functional collaboration to optimize influencer campaigns and create engaging content

✅ Continuously research trends in the influencer marketing space and competitive landscape to refine Spartan’s approach

✅ Monitor the influencer landscape to stay ahead of emerging platforms, creator types, and industry standards

ASSUMPTION: This role requires a proactive, results-driven individual who thrives in a fast-paced, high-growth environment. Adaptability, resilience, and a positive attitude are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in influencer marketing, digital marketing, or social media management, ideally within the fitness, lifestyle, or consumer brands sector

Required Skills:

• Proven track record in managing influencer campaigns and delivering measurable results
• Strong knowledge of social media platforms, trends, and analytics tools
• Excellent communication skills and experience in negotiating and maintaining long-term influencer relationships
• Passion for health, fitness, and Spartan’s mission to inspire people to push their limits

Preferred Skills:

• Experience working with external influencers (micro and nano) to create content
• Proficient in media, social, experiential, advertising, measurement, and community/passion-point based marketing
• Skilled at photography, videography, graphic design, video editing, storytelling, and copywriting
• Working knowledge of social media apps for creating and editing content

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and strategic skills will have a competitive advantage.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Manager, Social Marketing role in Orlando, FL)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Spartan Race events and merchandise

Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (EST). Occasional evenings and weekends may be required to attend events or meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Spartan Race Inc operates in the wellness and fitness services industry, focusing on obstacle racing, health, lifestyle, and fitness. The company is known for its endurance events, fitness programs, and community-building initiatives.

Company Size: Spartan Race Inc has 201-500 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: 2010, in Boston, MA

Company Description:

• Spartan Race is for those willing to mentally and physically push to achieve their personal best.
• It’s a sport, mindset, community, and way of life that serves as a catalyst for transformation.
• The company offers obstacle races, training and nutrition programs, health and wellness products, and media entities.

Company Specialties:

• Obstacle Racing
• Health
• Lifestyle
• and Fitness

Company Website: http://www.spartan.com

ASSUMPTION: Spartan Race Inc's mission and values are centered around challenging individuals to push their limits and achieve personal growth.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the marketing department.

Reporting Structure: The Manager, Social Marketing will report directly to the Director of Marketing and collaborate with various internal teams, including content creation, event management, and public relations.

Work Arrangement: This role is on-site, requiring the candidate to work from Spartan Race Inc's Lake Nona office in Orlando, FL. Occasional travel may be required to attend events or meet with influencers.

Growth Opportunities:

• Advancement to a senior-level marketing role within the company
• Expansion of responsibilities to include additional marketing channels or event management
• Opportunities to work on special projects or initiatives that drive company growth

ASSUMPTION: This role offers a unique opportunity to work in a fast-paced, high-growth environment with a focus on driving brand awareness and engagement through influencer marketing.

🌍 Location & Work Environment

Office Type: Spartan Race Inc's Lake Nona office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 7004 Tavistock Lakes Blvd, Orlando, FL 32827

Geographic Context:

• Orlando, FL is a vibrant, multicultural city with a strong focus on tourism, hospitality, and entertainment.
• The Lake Nona area is a rapidly growing, master-planned community with a mix of residential, commercial, and retail developments.
• The office is conveniently located near major highways, shopping centers, and dining options.

Work Schedule: The standard workweek is Monday through Friday, with occasional evenings and weekends required to attend events or meet project deadlines.

ASSUMPTION: The Lake Nona office provides a dynamic, energetic work environment that reflects Spartan Race Inc's commitment to health, fitness, and wellness.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and a member of the marketing team
• Final interview with the Director of Marketing
• Background check and reference verification

Key Assessment Areas:

• Strategic thinking and planning
• Communication and interpersonal skills
• Creativity and innovation
• Adaptability and resilience
• Knowledge of social media platforms and influencer marketing trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of successful influencer marketing campaigns you've managed or contributed to
• Demonstrate your understanding of Spartan Race Inc's mission and values in your application materials

ATS Keywords: Influencer Marketing, Social Media Management, Campaign Management, Data Analysis, Negotiation, Communication, Project Management, Photography, Videography, Graphic Design, Video Editing, Storytelling, Copywriting, Trend Analysis

ASSUMPTION: Spartan Race Inc uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)
• Project management tools (Asana, Trello, etc.)
• Design and editing tools (Canva, Adobe Creative Suite, etc.)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Challenge Everything
• Embrace the Suck
• Get Comfortable Being Uncomfortable
• Push Limits
• Build Community

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth environment?
• Are you comfortable being uncomfortable and pushing your limits?
• Do you have a passion for health, fitness, and wellness, and a desire to inspire others to achieve their personal best?

ASSUMPTION: Spartan Race Inc's company culture is centered around challenging individuals to push their limits and achieve personal growth. Candidates who embody these values and are passionate about the company's mission will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, high-growth environment
• Working with external influencers and negotiating contracts
• Staying up-to-date with emerging social media trends and platforms
• Occasional evenings and weekends required to attend events or meet project deadlines

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the marketing department.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of social media platforms and trends
• Experience in the fitness, lifestyle, or consumer brands sector is preferred, but not required
• This role offers opportunities for growth and advancement within the marketing department and the company as a whole

ASSUMPTION: This role is unique within the marketing industry, offering a specialized focus on influencer marketing and the opportunity to work for a dynamic, high-growth company.

📝 Sample Projects

• Managing a successful influencer campaign for a major Spartan Race event, resulting in increased brand awareness and engagement
• Collaborating with content creators to develop and execute a series of sponsored posts and stories that drive user-generated content and contest entries
• Analyzing campaign performance data to optimize future influencer marketing strategies and improve ROI

ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Spartan Race Inc?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?
• How does Spartan Race Inc support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed or contributed to
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.