Manager - Social Media

📌 Core Information

🔹 Job Title: Manager - Social Media

🔹 Company: CleverTap

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and growing CleverTap’s B2B social presence starting with LinkedIn
• Building brand influence, growing audiences, and driving measurable business impact
• Planning and optimizing campaigns, creating high-impact content, and managing communities
• Collaborating cross-functionally with content, growth, and leadership teams
• Analyzing performance, setting KPIs, and optimizing based on data insights

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of B2B social media trends and best practices.

📋 Key Responsibilities

✅ Own and execute CleverTap’s social media strategy with a primary focus on LinkedIn, including leadership profiles

✅ Plan and optimize campaigns to maintain a consistent brand voice and drive engagement

✅ Build and nurture follower and customer communities through initiatives like webinars, AMAs, and user groups

✅ Create and collaborate on high-impact B2B content with writers, designers, and agencies

✅ Write and refine social copy, visuals, and video content for brand alignment and platform fit

✅ Lead influencer and thought leader partnerships to amplify reach and credibility

✅ Run goal-driven campaigns to generate leads, grow pipeline, and drive conversions

✅ Test CTAs, formats, and content types to maximize performance; track and report key outcomes

✅ Work cross-functionally to align social efforts with larger marketing campaigns and product launches

✅ Stay current on trends, platform updates, and industry news to keep content relevant and engaging

✅ Trend-jack timely conversations and monitor brand sentiment to manage reputation proactively

✅ Set KPIs, analyze performance, and optimize based on data insights

✅ Use analytics tools (e.g., Sprout, Hootsuite, Google Analytics) to report monthly, quarterly, and annually

✅ Expand to secondary channels like YouTube and Reddit once LinkedIn success is established

ASSUMPTION: This role requires a high level of autonomy, strong project management skills, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 6-8 years of B2B social media and community management experience, with a track record of successful LinkedIn campaigns

Required Skills:

• Excellent written and verbal communication skills in English
• Proven ability to manage social platforms and drive organic follower growth
• Proficient with social media tools, analytics dashboards, and LinkedIn Ads Manager
• Skilled in building and engaging active online communities
• Results-driven with experience generating demo requests or pipeline via social
• Creative thinker with a strong eye for compelling content
• Analytical and metrics-focused—well-versed in CTR, engagement, conversions, and follower growth
• Highly organized, with strong project management and collaboration skills
• Team player who embraces feedback and values diverse perspectives

Preferred Skills:

• Experience in high-growth startups or managing global social media presence
• Knowledge of digital marketing channels including paid social, SEO, email, and event marketing
• Exposure to influencer programs or brand ambassador initiatives
• Familiarity with secondary platforms like YouTube and Reddit
• MBA or advanced degree in Marketing or Communications

ASSUMPTION: Candidates should have a proven track record in B2B social media management and a strong understanding of the LinkedIn platform.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a mid-level marketing manager in Mumbai)

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement savings plan
• Employee assistance program
• Paid time off

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: CleverTap operates in the technology industry, specifically in customer engagement and retention solutions for mobile apps.

Company Size: CleverTap is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: CleverTap was founded in 2013 and is headquartered in San Francisco, California, with offices in Mumbai, India, and other global locations.

Company Description:

• CleverTap is an all-in-one engagement platform that helps brands unlock limitless customer lifetime value
• The platform empowers businesses to create personalized experiences, retain valuable customers, and drive growth
• CleverTap is trusted by over 2000 brands, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, and Tesco

Company Specialties:

• User Retention
• Personalization
• Marketing Automation
• Mobile Apps
• Mobile Analytics
• Push Notifications
• User Engagement
• Mobile Marketing
• Digital Marketing
• Machine Learning
• Artificial Intelligence
• App Analytics
• Predictive Analytics
• App Optimization
• Mobile Growth
• Customer Experience
• Customer Loyalty

Company Website: clevertap.com

ASSUMPTION: CleverTap's focus on customer engagement and retention makes it an attractive employer for marketing professionals seeking to make a significant impact in a growing industry.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and strong communication skills.

Reporting Structure: The Social Media & Community Engagement Manager will report directly to the Director, Digital Marketing.

Work Arrangement: This is an on-site role based in Mumbai, India, with potential for remote work in the future.

Growth Opportunities:

• Expanding CleverTap's social media presence to additional platforms
• Developing and leading a team of social media specialists
• Taking on additional responsibilities within the marketing department or the company

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the role's scope and impact over time.

🌍 Location & Work Environment

Office Type: CleverTap's Mumbai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 535 Mission St, Unit 1624, San Francisco, California 94105, US; 19th floor, DLH Park, S.V. Road, Goregaon (W), Mumbai, Maharashtra 400064, IN

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the second-most populous city in India
• The city is a major commercial and financial hub, with a thriving tech industry
• Mumbai offers a diverse range of cultural, culinary, and entertainment experiences

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: CleverTap's Mumbai office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth behavioral and technical interviews with the hiring manager and relevant team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Social media management and content creation expertise
• Analytical and data-driven approach to decision-making
• Cultural fit and alignment with CleverTap's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of CleverTap's business and the social media landscape
• Prepare examples of your past social media campaigns and their outcomes
• Be ready to discuss your approach to building and engaging online communities
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and ask any remaining questions

ATS Keywords: Social Media Management, B2B Marketing, LinkedIn Campaigns, Community Engagement, Content Creation, Analytics, Strategy, Leadership, Team Management, Project Management, Marketing Automation, Digital Marketing

ASSUMPTION: CleverTap's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Analytics tools (e.g., Google Analytics, LinkedIn Insights)
• Project management tools (e.g., Asana, Trello)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to manage social media campaigns and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Dynamic and fast-paced
• Results-oriented
• Team-focused
• Adaptable and resilient
• Continuously learning and improving

Self-Assessment Questions:

• How do you align your personal values with CleverTap's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
• How do you approach building and engaging online communities? Can you provide an example from your past experience?

ASSUMPTION: CleverTap values candidates who are a strong cultural fit, with a passion for innovation, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation tasks simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing the need for creativity with brand consistency and compliance
• Dealing with negative feedback or crises in a public forum

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on B2B social media and community engagement, with a primary emphasis on LinkedIn
• Compared to other social media manager roles, this position requires a deeper understanding of B2B marketing and content strategy
• Career progression in this role could lead to senior marketing positions or leadership roles within the company

ASSUMPTION: This role offers a unique opportunity for social media professionals to specialize in B2B marketing and make a significant impact on CleverTap's brand and business growth.

📝 Sample Projects

• Developing and executing a LinkedIn campaign to generate leads for a new product launch
• Creating and managing a LinkedIn group for CleverTap's customers, fostering engagement and knowledge-sharing
• Collaborating with content creators to produce a series of LinkedIn Live events featuring industry thought leaders

ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the role, showcasing the candidate's ability to plan, execute, and optimize social media campaigns.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing CleverTap's social media presence, and how can this role address them?
• How does this role collaborate with other marketing teams and departments within the company?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities are there for professional growth and development within this role and the company?
• How does CleverTap support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past social media campaigns and their outcomes
• Be ready to discuss your approach to building and engaging online communities
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.