📌 Core Information
🔹 Job Title: Manager, Social Media
🔹 Company: Snyk
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global social media strategy to enhance Snyk's brand presence and engage key audiences in the AI sector.
- Managing Snyk's social media channels, including LinkedIn, X (formerly Twitter), Instagram, and YouTube.
- Collaborating with internal teams to create engaging content, optimized for reach and conversion.
- Monitoring social media analytics and refining strategies based on data and emerging trends.
- Actively managing interactions with followers, customers, influencers, and industry figures to foster a responsive and respected brand presence.
ASSUMPTION: This role requires a strategic mindset with a proven track record in driving measurable growth and customer acquisition in B2B tech or similar environments.
📋 Key Responsibilities
✅ Creating and executing a comprehensive multi-channel social media strategy aligned with company objectives, product launches, and brand positioning, especially as Snyk expands its footprint in the AI sector.
✅ Identifying and targeting emerging customer segments within the AI space.
✅ Maintaining the editorial calendar, partnering with internal stakeholders to source content, and producing engaging copy, graphics, and multimedia optimized for reach and conversion.
✅ Promoting executive visibility, distributing blog posts and press coverage, and disseminating key narratives that highlight Snyk's leadership and core values, leveraging growth-oriented tactics to expand their impact.
✅ Monitoring social media analytics, reporting on critical KPIs (e.g., engagement, reach, sentiment, conversion), and continuously refining strategies based on data and emerging trends, with a focus on optimizing resource allocation for maximum growth.
✅ Actively managing interactions with followers, customers, influencers, and industry figures, fostering a responsive and respected brand presence within relevant conversations, and identifying opportunities to convert engagement into new customer acquisition.
✅ Partnering with Brand Design, Product Marketing, Internal Communications, and Talent teams to ensure consistent messaging and tone across all campaigns and departments, with a focus on achieving growth objectives.
✅ Contributing to integrated campaign rollouts, event promotions, and product/AI-related announcements, ensuring creative and timely social media coverage that drives measurable results.
ASSUMPTION: This role requires strong proficiency with major social media platforms and the ability to adapt content for each, with a keen understanding of platform-specific growth hacks.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 5-7 years of experience in social media strategy and execution, preferably within B2B tech or fast-paced, innovation-centric environments, with a demonstrated track record of driving measurable growth and customer acquisition.
Required Skills:
- Exceptional writing and editing skills, coupled with a keen understanding of tone, brevity, and brand voice, optimized for engagement and conversion.
- A creative and curious mindset, constantly seeking new ways for Snyk's brand to appear and stand out online and attract new customers.
- A solid grasp of analytics and the capability to translate data into actionable insights for optimizing resource allocation and maximizing growth.
- Proven experience in cross-departmental collaboration and managing diverse stakeholder inputs, with a focus on achieving growth objectives.
- Comfort working within a global organization and adjusting voice and content for different regions or audiences.
- Knowledge of or passion for AI, developer tools, or emerging technologies is a significant advantage, with an understanding of how to target and engage new customers in these areas.
- Familiarity with design tools (e.g., Canva, Figma) or basic video editing platforms.
- Experience in supporting executive social media presence or ghostwriting for senior leaders, with a focus on amplifying their reach and influence.
Preferred Skills:
- Fluency in multiple languages.
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
ASSUMPTION: Candidates should have a strong understanding of the AI and tech ecosystem, with the ability to position Snyk as a leader and trusted voice in these areas.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI-estimated, based on experience level and location)
Benefits:
- Flexible working hours, work-from-home allowances, in-office perks, and time off for learning and self-development.
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers.
- Health benefits, employee assistance plans, and annual wellness allowance.
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances.
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 1,001-5,000 employees (Mid-size)
Founded: 2015
Company Description:
- Snyk is the leader in secure AI software development, helping organizations build fast and stay secure by unleashing developer productivity and reducing business risk.
- The company's AI Trust Platform seamlessly integrates into developer and security workflows to accelerate secure software delivery in the AI Era.
- Snyk delivers trusted, actionable insights and automated remediation, enabling modern organizations to innovate without limits.
Company Specialties:
- Secure AI software development
- AI Trust Platform
- Secure software delivery
Company Website: https://snyk.io/platform
ASSUMPTION: Snyk is a mid-sized company with a strong focus on innovation and growth in the AI and tech sectors.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Brand and will collaborate closely with internal teams, including Brand Design, Product Marketing, Internal Communications, and Talent.
Work Arrangement: Remote OK, with flexible working hours and the option to work from home.
Growth Opportunities:
- Potential career progression into leadership roles within the Brand or Marketing departments.
- Opportunities to work on high-impact projects and contribute to Snyk's growth in the AI sector.
- Chance to gain experience in a fast-paced, innovative environment and work with a diverse, global team.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Snyk's brand presence and customer acquisition.
🌍 Location & Work Environment
Office Type: Hybrid (remote OK, with in-office perks and flexible working hours)
Office Location(s): Boston, Massachusetts, United States
Geographic Context:
- Boston is a major tech hub with a thriving startup scene and a strong focus on innovation and AI.
- The city offers a diverse range of cultural attractions, sports teams, and outdoor activities.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options.
ASSUMPTION: The hybrid work environment at Snyk offers a good balance between remote work and in-office collaboration, with flexible hours to accommodate different work styles.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative.
- In-depth interview with the Head of Brand and/or other relevant team members.
- Final interview with the CEO or another senior leader.
Key Assessment Areas:
- Candidates' understanding of Snyk's brand, products, and the AI sector.
- Candidates' strategic thinking and ability to develop and execute a comprehensive social media strategy.
- Candidates' writing and editing skills, as well as their ability to create engaging content optimized for reach and conversion.
- Candidates' analytical skills and ability to translate data into actionable insights.
- Candidates' cultural fit and alignment with Snyk's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your track record of driving measurable growth and customer acquisition in B2B tech or similar environments.
- Prepare examples of your previous social media campaigns and their outcomes to demonstrate your ability to create and execute successful strategies.
- Be ready to discuss your understanding of the AI and tech ecosystem, as well as your ideas for positioning Snyk as a leader and trusted voice in these areas.
ATS Keywords: Social Media Strategy, Content Creation, Analytics, Cross-departmental Collaboration, Customer Engagement, Brand Positioning, Growth Hacking, Writing Skills, Editing Skills, Creative Mindset, AI Knowledge, Emerging Technologies, Design Tools, Video Editing, Executive Support
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on candidates' strategic thinking, writing and editing skills, and relevant experience in B2B tech or similar environments.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Design tools (e.g., Canva, Figma)
- Video editing platforms (e.g., iMovie, Adobe Premiere Pro)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience in social media management or marketing.
👔 Cultural Fit Considerations
Company Values:
- One Team: We collaborate and support each other to achieve our common mission.
- Care Deeply: We prioritize the well-being of our employees, customers, and community.
- Customer Centric: We put our customers at the heart of everything we do.
- Forward Thinking: We embrace innovation and continuous learning to stay ahead of the curve.
Work Style:
- Snyk values a flexible, remote-friendly work environment with a focus on results and impact.
- The company encourages a culture of open communication, collaboration, and continuous learning.
- Snyk's work style is fast-paced and dynamic, with a strong emphasis on innovation and growth.
Self-Assessment Questions:
- Do you align with Snyk's values, particularly One Team and Forward Thinking?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on innovation and growth?
- Do you have experience working remotely or in a hybrid work environment, and are you comfortable managing your time and priorities independently?
ASSUMPTION: Snyk's culture is collaborative, innovative, and customer-centric, with a strong emphasis on continuous learning and growth.
⚠️ Potential Challenges
- The role may require working non-standard hours to manage social media channels and engage with global audiences.
- Candidates may face competition from other experienced social media professionals with relevant experience in B2B tech or similar environments.
- The role may require candidates to adapt quickly to changes in the AI and tech ecosystem, as well as Snyk's evolving brand and product offerings.
- The role may involve managing multiple social media channels and creating content for various platforms, which can be time-consuming and require strong organizational skills.
ASSUMPTION: These challenges can be mitigated by strong time management skills, adaptability, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to shape Snyk's global brand presence and engage key audiences in the AI sector.
- Unlike other roles, this position requires a strong understanding of the AI and tech ecosystem, as well as the ability to position Snyk as a leader and trusted voice in these areas.
- Career progression in this role may be faster than in other companies, given Snyk's focus on growth and innovation in the AI sector.
ASSUMPTION: This role offers a unique opportunity for candidates with relevant experience in B2B tech or similar environments to make a significant impact on Snyk's brand presence and customer acquisition.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy to launch a new AI product or service, with measurable KPIs and clear objectives.
- Creating and optimizing content for various social media platforms to engage key audiences and drive customer acquisition in the AI sector.
- Managing a global social media campaign to promote Snyk's brand and thought leadership at a major tech conference or industry event.
ASSUMPTION: These sample projects demonstrate the strategic, creative, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Snyk's social media presence and how this role will contribute to its growth and evolution?
- How does Snyk approach cross-departmental collaboration, and how will this role work with other teams to achieve growth objectives?
- Can you provide examples of Snyk's brand voice and tone, and how this role will help to maintain and evolve these elements across various social media platforms?
- What are the most significant challenges facing Snyk's social media presence, and how does this role address these issues?
- How does Snyk support the professional development and growth of its employees, particularly in the Marketing department?
ASSUMPTION: These questions demonstrate a candidate's strategic thinking, attention to detail, and commitment to Snyk's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Snyk's careers page.
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your track record of driving measurable growth and customer acquisition in B2B tech or similar environments.
- Prepare examples of your previous social media campaigns and their outcomes to demonstrate your ability to create and execute successful strategies.
- Be ready to discuss your understanding of the AI and tech ecosystem, as well as your ideas for positioning Snyk as a leader and trusted voice in these areas.
- Follow up with Snyk one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
