Manager, Social Media

📌 Core Information

🔹 Job Title: Manager, Social Media

🔹 Company: CPP Investments

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Managing and growing CPP Investments’ organic social media presence across platforms like LinkedIn, Instagram, and X/Twitter.
• Creating engaging, multimedia social content, especially short-form video, tailored to each platform.
• Collaborating with global teams and advising senior stakeholders on best practices and potential risks.
• Monitoring platform trends, audience sentiment, and reputational risks, and providing real-time social listening reports.

ASSUMPTION: This role requires a strategic, creative individual with a strong background in social media management and content creation, particularly in video-led storytelling. The ideal candidate will have experience across various platforms and be comfortable with emerging platforms like TikTok.

📋 Key Responsibilities

✅ Manage and grow CPP Investments’ organic social media presence, primarily on LinkedIn, Instagram, and X/Twitter, with oversight of YouTube and Facebook.

✅ Evaluate and recommend new and emerging platforms to ensure the strategy evolves with digital trends.

✅ Lead the creation and publication of engaging, multimedia social content, especially short-form video, tailored to each platform and optimized for audience engagement.

✅ Produce and edit video, photographic content, and copy in support of campaigns and real-time moments.

✅ Collaborate with the editorial team to ensure social content aligns with CPP Investments’ content strategy, mission, and mandate.

✅ Monitor platform trends, audience sentiment, and reputational risks, and provide real-time social listening reports and analysis for senior executives.

✅ Act as a community manager as needed, responding to feedback, managing interactions, and elevating community sentiment.

✅ Analyze and report on social media performance, drawing insights to inform content decisions and demonstrate impact.

ASSUMPTION: This role involves a mix of strategic planning, creative content production, and data-driven analysis. The ideal candidate will be comfortable working independently and collaboratively, managing multiple projects, and meeting tight deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Marketing, or a related field.

Experience: Minimum 5 years’ experience managing and growing organic social media for a brand or organization.

Required Skills:

• Proven experience as a content creator, especially in short-form video and visual storytelling, across platforms.
• Proficiency in tools such as Adobe Premiere Pro, Photoshop, and Canva; familiarity with social platforms’ native editing tools (e.g., Instagram Reels, CapCut).
• Experience with social media management and monitoring tools (e.g., Hootsuite, Meltwater, Sprout Social).
• Strong analytical skills and experience using data to guide strategy and communicate with stakeholders.
• Excellent written and verbal communication skills, with an ability to distill complex ideas for a broad audience.
• Comfortable in a fast-paced environment and adaptable to shifting priorities.

Preferred Skills:

• Experience in crisis communications or managing sensitive issues.
• Fluency in multiple languages.

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their content creation skills, particularly in video production. They will also demonstrate a deep understanding of social media trends and best practices.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Manager, Social Media role in Toronto)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance.
• Retirement savings plan with employer contribution.
• Flexible work arrangements and hybrid-flexible work environment.
• Access to professional development opportunities and global career development.
• Diverse and inspiring colleagues and approachable leaders.

Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in the office, with flexible hours and remote work options)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. CPP Investments is a professional investment management organization that invests the funds of the Canada Pension Plan (CPP) to help ensure its financial sustainability for generations of working and retired Canadians.

Company Size: 1,001-5,000 employees. As a large organization, CPP Investments offers opportunities for career growth and development, as well as a diverse and collaborative work environment.

Founded: 1997. CPP Investments has a 25-year history of successfully investing the CPP Fund, which is projected to reach CAD 3.6 trillion by 2050.

Company Description:

• Make an impact at a global and dynamic investment organization.
• Stimulating work in a fast-paced and intellectually challenging environment.
• Accelerated exposure and responsibility.
• Global career development opportunities.
• Diverse and inspiring colleagues and approachable leaders.
• A hybrid-flexible work environment with an emphasis on in-person collaboration.
• A culture rooted in principles of integrity, partnership, and high performance.
• An organization with an important social purpose that positively impacts lives.

Company Specialties:

• Public Market Investments
• Private Investments
• Real Estate Investments
• Treasury
• Risk
• Operations and Technology
• Public Affairs and Communications
• Finance
• Legal
• Human Resources
• Tax
• Private Equity
• Investment management
• Institutional investor
• and Investment strategy

Company Website: http://www.cppinvestments.com

ASSUMPTION: CPP Investments is a well-established and respected organization in the financial services industry, with a strong commitment to its social purpose and a culture that values integrity, partnership, and high performance.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers an opportunity for career growth and development within the organization.

Reporting Structure: The Manager, Social Media will report directly to the Director, Corporate Affairs and will collaborate with global teams across London, New York, and Hong Kong.

Work Arrangement: Hybrid. The role requires a hybrid work arrangement, with 2-3 days per week in the office and flexible hours and remote work options.

Growth Opportunities:

• Potential to advance to a senior leadership role within the Corporate Affairs team or other departments within CPP Investments.
• Opportunities to work on high-profile projects and initiatives that have a significant impact on the organization's success.
• Access to professional development opportunities and global career development.

ASSUMPTION: This role offers a unique opportunity for a social media professional to make a significant impact on a global investment organization and to grow their career within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities.

Office Location(s): 1 Queen Street East, Suite 800, Toronto, Ontario, Canada

Geographic Context:

• Toronto is a multicultural, vibrant city with a strong financial services industry.
• The office is located in the heart of downtown Toronto, with easy access to public transportation, restaurants, and entertainment.
• Toronto offers a high quality of life, with a range of housing options, excellent education and healthcare systems, and a wide variety of cultural and recreational activities.

Work Schedule: Full-time, with a hybrid work arrangement (2-3 days per week in the office, with flexible hours and remote work options)

ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote work flexibility, allowing employees to maintain a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screening with the HR team.
• In-depth behavioral and skills-based interview with the hiring manager and a member of the HR team.
• Final interview with the Director, Corporate Affairs.
• Background check and reference check.

Key Assessment Areas:

• Social media management and content creation skills.
• Analytical skills and data-driven decision-making.
• Communication and interpersonal skills.
• Cultural fit and alignment with CPP Investments’ values.
• Problem-solving and adaptability.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include examples of your social media content creation and management work, particularly in video production.
• Prepare for behavioral and situational interview questions that focus on your experience in social media management, content creation, and data analysis.
• Research CPP Investments and be prepared to discuss how your skills and experience align with the organization’s mission and values.

ATS Keywords: Social Media Management, Content Creation, Video Production, Adobe Premiere Pro, Photoshop, Canva, Social Media Monitoring, Data Analysis, Stakeholder Engagement, Community Management, Platform Strategy, Emerging Platforms

ASSUMPTION: The interview process will focus on assessing the candidate’s technical skills, cultural fit, and alignment with CPP Investments’ values and mission. The ideal candidate will have a strong portfolio showcasing their content creation skills and a deep understanding of social media trends and best practices.

🛠️ Tools & Technologies

• Adobe Premiere Pro
• Photoshop
• Canva
• Social media management and monitoring tools (e.g., Hootsuite, Meltwater, Sprout Social)
• Data analysis tools (e.g., Google Analytics, social media analytics platforms)

ASSUMPTION: The ideal candidate will have proficiency in the required tools and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity: Uphold the highest ethical standards and act with honesty and transparency in all our interactions.
• Partnership: Collaborate effectively with colleagues, clients, and stakeholders to achieve common goals.
• High Performance: Strive for excellence in all our activities and continuously improve our performance.

Work Style:

• Collaborative: Work closely with global teams to achieve common goals and drive results.
• Adaptable: Embrace change and adapt to shifting priorities and new challenges.
• Data-driven: Use data and analytics to inform decision-making and measure performance.

Self-Assessment Questions:

• Do you align with CPP Investments’ values of integrity, partnership, and high performance?
• Are you comfortable working in a hybrid work environment and collaborating with global teams?
• Do you have a data-driven approach to decision-making and performance measurement?

ASSUMPTION: The ideal candidate will be a strong cultural fit for CPP Investments, with a commitment to the organization’s values and a collaborative, adaptable, and data-driven work style.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation projects simultaneously may require strong organizational skills and time management.
• Working with global teams may present challenges in coordinating schedules and communicating effectively across time zones.
• Balancing the need for engaging, on-brand content with the need for real-time, responsive communication may require strategic prioritization and flexibility.
• The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected to the office culture.

ASSUMPTION: The ideal candidate will be able to manage multiple priorities, work effectively with global teams, and balance the demands of real-time communication with strategic content creation.

📈 Similar Roles Comparison

• Compared to similar roles in other organizations, this role offers a unique opportunity to work for a global investment organization with a strong social purpose and a commitment to high performance.
• Industry-specific context: The financial services industry is highly competitive and dynamic, with a strong focus on data-driven decision-making and continuous improvement.
• Career path comparison: This role offers opportunities for career growth and development within the organization, with potential advancement to senior leadership roles within the Corporate Affairs team or other departments.

ASSUMPTION: This role offers a unique opportunity for a social media professional to make a significant impact on a global investment organization and to grow their career within a dynamic and collaborative work environment.

📝 Sample Projects

• Creating a social media campaign to announce a significant investment or partnership, including video content and platform-specific assets.
• Managing real-time communication during a crisis or reputational challenge, including monitoring social media channels and engaging with stakeholders.
• Analyzing social media performance data to inform content strategy and measure the impact of campaigns and initiatives.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the Manager, Social Media may face in this role, from strategic content creation and real-time communication to data-driven analysis and reporting.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Corporate Affairs department?
• How does this role fit into the broader organizational strategy and goals for social media?
• What are the key priorities for the first 90 days in this role?
• How does CPP Investments support the professional development and growth of its employees?
• What is the work-life balance like for employees in this role and within the organization more broadly?

ASSUMPTION: These key questions will help the candidate understand the role’s context within the organization, the expectations for the first 90 days, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your social media content creation and management work, particularly in video production.
• Prepare for behavioral and situational interview questions that focus on your experience in social media management, content creation, and data analysis.
• Research CPP Investments and be prepared to discuss how your skills and experience align with the organization’s mission and values.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.