Manager: Social Media

📌 Core Information

🔹 Job Title: Manager: Social Media

🔹 Company: Old Mutual Limited

🔹 Location: Pinelands, South Africa

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and managing innovative social media strategies
• Enhancing brand awareness, audience engagement, consideration, acquisition, and retention
• Collaborating with marketing teams to design creative, platform-specific campaigns
• Analyzing campaign performance and providing insights for optimization
• Staying informed of emerging social media trends and tools

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Strategize, plan, and implement social media campaigns to boost brand awareness, audience engagement, consideration, acquisition, and retention.

✅ Develop and curate compelling and effective content for platforms such as LinkedIn, Facebook, Instagram, and TikTok, targeting both end consumers and industry professionals.

✅ Manage the social media accounts of PF executives and distribution channels including post scheduling, message monitoring, and community management.

✅ Collaborate with the marketing team to design and deliver creative, platform-specific campaigns.

✅ Ensure consistent brand messaging and identity across all social media channels by working closely with internal teams.

✅ Analyze campaign performance using social media metrics, providing insights and recommendations for optimization.

✅ Stay informed of emerging social media trends, tools, and applications to maintain a cutting-edge approach.

✅ Conduct industry research to identify growth opportunities and inform strategies.

✅ Proofread and edit social media content for accuracy, grammar, and brand alignment.

✅ Support multimedia needs by assisting with video editing and photography.

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and analytical performance tracking.

🎯 Required Qualifications

Education: Degree in Marketing, Business Commerce, or a related field (NQF Level 9 – Masters)

Experience: 5-7 years of experience in Brand & Marketing, Social Media, or Communication-related roles

Required Skills:

• Proven experience in managing social media platforms, preferably within the financial services industry
• Exceptional written and verbal communication skills
• Comprehensive knowledge of social media trends, tools, and best practices
• Proficiency in social media management tools
• Understanding of digital marketing principles and strategies, with experience in e-commerce and web analytics (e.g., Google Analytics)
• Strong organizational, multitasking, and project management abilities
• Attention to detail and strategic thinking to drive measurable results
• Collaborative mindset with the ability to build relationships across various teams and stakeholders
• Demonstrated success in growing social media presence and engagement
• Experience managing creative agencies and suppliers
• Self-motivated with excellent time management skills

Preferred Skills:

• Experience in the financial services industry
• Fluency in additional languages

ASSUMPTION: Given the role's focus on social media management, candidates should have a strong background in marketing, social media, or communication, with a proven track record of growing social media presence and engagement.

💰 Compensation & Benefits

Salary Range: The salary range for this role in South Africa is typically between ZAR 700,000 and ZAR 1,200,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for similar roles in the region.

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Working in a dynamic and inclusive team environment

Working Hours: Full-time position with standard office hours (Monday to Friday, 8:00 AM to 5:00 PM), with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits may include health insurance, retirement plans, and other perks common to the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Old Mutual Limited is a leading pan-African financial services group, offering a broad spectrum of financial solutions to retail and corporate customers across key markets in 14 countries.

Company Size: Old Mutual employs over 30,000 people and operates in 14 countries across two regions (Africa and Asia). As a large organization, it offers numerous opportunities for career growth and development.

Founded: Old Mutual was founded in 1845 and has a rich history of helping customers achieve their lifetime financial goals while contributing to the improvement of lives and communities.

Company Description:

• Old Mutual is committed to creating opportunities that give employees an edge and contribute to building a better Africa together
• The company offers a wide range of financial services, including insurance, investment, and banking solutions
• Old Mutual is dedicated to improving the lives of its customers, their communities, and broader society through sustainable business practices

Company Specialties:

• Financial Planning & Advice
• Insurance Solutions
• Retirement Planning
• Advice and Investments

Company Website: http://www.oldmutual.co.za

ASSUMPTION: Working at Old Mutual offers opportunities to grow both personally and professionally while contributing to the company's mission of improving lives and communities.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking, tactical execution, and team leadership.

Reporting Structure: The Marketing Manager: Social Media will report directly to the Head of Marketing and work closely with various internal teams, including marketing, communications, and digital.

Work Arrangement: This is an on-site role, with the primary office location in Pinelands, Cape Town. However, some flexibility may be available for remote work, depending on the company's policies and the individual's needs.

Growth Opportunities:

• Progression to senior management or leadership roles within the marketing department
• Expanding responsibilities to cover additional marketing channels or regions
• Developing expertise in related areas, such as digital marketing or customer experience

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Old Mutual's Pinelands office is a modern, professional environment with collaborative workspaces and amenities to support employee productivity and well-being.

Office Location(s): 107 Rivonia Road, Sandton, Gauteng 2196, ZA and Jan Smuts Drive, Pinelands, Cape Town, Western Cape 7405, ZA

Geographic Context:

• Pinelands is a suburb of Cape Town, located in the Western Cape province of South Africa
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
• Cape Town is known for its mild Mediterranean climate, natural beauty, and diverse cultural scene

Work Schedule: Standard office hours with flexibility for project demands and potential overtime during peak periods

ASSUMPTION: The work environment at Old Mutual's Pinelands office is designed to support collaboration, productivity, and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Old Mutual careers portal
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and other stakeholders
• Final interview with the Head of Marketing or another senior leader
• Background check and reference verification

Key Assessment Areas:

• Strategic thinking and planning
• Communication and presentation skills
• Social media and digital marketing expertise
• Analytical and problem-solving abilities
• Cultural fit and alignment with Old Mutual's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Old Mutual's business and the role's requirements in your application materials
• Prepare examples of your social media campaigns, content, or other relevant work to showcase during the interview
• Research Old Mutual's company culture and values to ensure a strong fit

ATS Keywords: Social Media Management, Content Development, Campaign Management, Digital Marketing, Project Management, Communication, Brand Development, Data Management, Customer Focus, Collaboration, Attention to Detail, Strategic Thinking, Time Management, Creativity, Community Management, E-commerce

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)
• Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Candidates should have experience with relevant social media management, content creation, and analytics tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Collaboration
• Accountability
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you have a proven track record of growing social media presence and engagement?
• Are you comfortable working in a dynamic, fast-paced environment and managing multiple projects simultaneously?
• Do you thrive on leveraging social media tools to improve business performance?

ASSUMPTION: Candidates who align with Old Mutual's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Collaborating effectively with various internal teams and stakeholders
• Balancing strategic planning with day-to-day content creation and community management

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a strategic mindset.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position places a stronger emphasis on strategic planning and campaign management
• Old Mutual's size and scope offer more opportunities for career growth and development than smaller organizations
• This role may have more responsibility for managing external agencies and suppliers than similar roles in larger corporations

ASSUMPTION: Candidates should consider their preferences for strategic planning, campaign management, and career growth opportunities when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product or service
• Analyzing social media metrics to identify trends and optimize campaign performance
• Managing a team of social media specialists to create and distribute engaging content across multiple platforms

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and stakeholders?
• What are the most significant challenges facing the social media team currently, and how can this role address them?
• What opportunities are there for professional development and growth within this role and the broader organization?
• How does Old Mutual support work-life balance for its employees?

ASSUMPTION: These questions demonstrate a candidate's interest in the role's strategic aspects, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media campaigns, content, or other relevant work to showcase during the interview
• Research Old Mutual's company culture and values to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.