📌 Core Information
🔹 Job Title: Manager, Social Media
🔹 Company: Melco Resorts & Entertainment
🔹 Location: City of Dreams Macau
🔹 Job Type: Full-Time
🔹 Category: Hospitality
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy to drive brand advocacy and customer conversion & loyalty.
- Creating and managing relevant social media content for platforms like Facebook, Instagram, and TikTok.
- Planning and implementing social media outreach campaigns to drive awareness, engagement, and conversions.
- Building and managing relationships with influencers, KOLs, and KOCs for event attendance and content generation.
- Collaborating with internal teams and external vendors to ensure consistent communication across channels.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and manage annual social media strategy, focusing on markets outside Mainland China.
✅ Create and manage relevant social media content to drive growth and engagement on platforms.
✅ Plan and implement social media outreach campaigns to drive awareness, engagement, and conversions.
✅ Build and manage a portfolio of influencers, KOLs, and KOCs for event attendance and content generation.
✅ Manage relationships with social media platform partners and agencies for campaigns.
✅ Analyze and review social media performance to optimize planning.
✅ Monitor social media trends and key competitors' activities.
✅ Collaborate with marketing, PR, media, and other social media teams to maintain consistent communication.
✅ Manage agencies and budgets to work towards shared objectives.
ASSUMPTION: This role involves a high level of multitasking, project management, and adaptability to shifting deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: At least 5 years of relevant experience in social media planning, with at least 2 years in a managerial or assistant manager role.
Required Skills:
- Highly proficient in key social media platforms, especially Facebook, Instagram, and TikTok.
- Deep knowledge of current social media trends, measurements, and tracking methods.
- Strong writing skills in both English and Traditional Chinese, with Simplified Chinese a plus.
- Highly organized and effective communicator.
- Excellent time management and project management skills.
- Ability to work collaboratively and communicate effectively with internal teams and external vendors.
- Very well organized with a proven ability to multitask.
- Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines.
Preferred Skills:
- Experience in the hospitality industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the hospitality industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a Manager, Social Media role in Macau is HKD 500,000 - 700,000 per annum. This estimate is based on market research and may vary depending on experience and qualifications.
Benefits:
- Competitive salary package
- Performance-based bonuses
- Medical and dental insurance
- Retirement benefits
- Employee discounts at Melco properties
- Professional development opportunities
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to cover events or campaigns.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. Melco Resorts & Entertainment is a developer, owner, and operator of casino gaming and entertainment resort facilities in Asia.
Company Size: 10,001+ employees. As a large organization, Melco offers extensive resources and opportunities for career growth.
Founded: Melco Resorts & Entertainment was established in 2004 and has since grown to become a leading player in the Asian hospitality industry.
Company Description:
- Melco Resorts & Entertainment operates integrated resorts, hotels, and entertainment facilities in Macau and the Philippines.
- The company is known for its award-winning properties, including City of Dreams Macau and City of Dreams Manila.
- Melco Resorts & Entertainment is committed to delivering exceptional experiences to its guests and providing a supportive work environment for its employees.
Company Specialties:
- Casino gaming and entertainment
- Hotel and resort management
- Food and beverage services
- Retail and conference facilities
Company Website: www.melco-resorts.com
ASSUMPTION: Melco Resorts & Entertainment's extensive portfolio and large employee base offer diverse career opportunities and exposure to various aspects of the hospitality industry.
📊 Role Analysis
Career Level: Managerial. This role involves strategic planning, team leadership, and cross-functional collaboration.
Reporting Structure: The Social Media Manager reports directly to the Senior Manager, Social Media and works closely with various internal teams and external vendors.
Work Arrangement: On-site, full-time position with standard office hours. Occasional weekend work may be required.
Growth Opportunities:
- Progression to a senior or director-level role within the social media department.
- Expansion into related fields, such as marketing, PR, or communications.
- Opportunities to work on high-profile campaigns and events.
ASSUMPTION: With Melco's extensive portfolio and large employee base, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Melco's City of Dreams Macau property features a modern, upscale office environment with state-of-the-art facilities.
Office Location(s): City of Dreams Macau, Estrada do Istmo, Cotai, Macao
Geographic Context:
- Macau is a Special Administrative Region (SAR) of China, located south of Hong Kong and west of the Pearl River Delta.
- Macau is a popular tourist destination known for its casinos, hotels, and cultural attractions.
- The City of Dreams Macau property is situated in the heart of the Cotai Strip, a major entertainment and leisure hub.
Work Schedule: Standard office hours, Monday to Friday, with occasional weekend work as required.
ASSUMPTION: The City of Dreams Macau property offers a dynamic and vibrant work environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site interview with the hiring manager and relevant team members
- Final interview with senior leadership
Key Assessment Areas:
- Social media strategy and planning
- Content creation and management
- Campaign planning and execution
- Influencer relationship management
- Performance analysis and optimization
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the hospitality industry and Melco's brand.
- Showcase your portfolio of social media campaigns and content, if applicable.
- Prepare questions to ask the interviewer about the role, team, and company culture.
ATS Keywords: Social Media Strategy, Content Development, Campaign Planning, Influencer Management, Performance Analysis, Trend Monitoring, Collaboration, Project Management, Time Management, Communication, Writing Skills, Organizational Skills, Flexibility, Resourcefulness, Engagement, Customer Conversion, Brand Advocacy
ASSUMPTION: Melco Resorts & Entertainment's application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, TikTok
- Social media management tools: Hootsuite, Buffer, or similar
- Analytics tools: Google Analytics, Sprout Social, or similar
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Familiarity with industry-standard social media management, analytics, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Teamwork
- Innovation
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and resilient
- Creative and innovative
Self-Assessment Questions:
- Do you align with Melco's company values, particularly integrity and excellence?
- Are you comfortable working in a fast-paced, dynamic environment with shifting deadlines?
- Do you have a proactive and results-driven approach to work?
ASSUMPTION: Candidates who demonstrate a strong fit with Melco's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously.
- Adapting to a fast-paced work environment with shifting deadlines.
- Collaborating effectively with internal teams and external vendors.
- Monitoring and analyzing social media performance to optimize strategy.
- Keeping up with the latest social media trends and best practices.
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, this position offers exposure to the unique challenges and opportunities of the hospitality sector.
- In the hospitality industry, social media managers often work closely with marketing, PR, and communications teams to create a cohesive brand image and drive customer engagement.
- Career progression in this role may involve moving into senior or director-level positions within the social media department or expanding into related fields such as marketing or communications.
ASSUMPTION: Candidates should consider the unique aspects of this role within the hospitality industry and how it may align with their career goals.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new hotel opening, including content creation, influencer outreach, and performance analysis.
- Managing a team of social media coordinators to create and implement a monthly content calendar for multiple platforms, ensuring brand consistency and engagement.
- Collaborating with the PR team to create a crisis communication plan for social media in the event of a negative incident or controversy.
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Social Media Manager at Melco Resorts & Entertainment may undertake.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the social media department?
- How does this role collaborate with other departments, such as marketing and PR?
- What are the most challenging aspects of this role, and how have previous managers approached them?
- What opportunities are there for professional development and growth within the social media department and the company as a whole?
- How does Melco Resorts & Entertainment support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare questions to ask the interviewer about the role, team, and company culture.
- If applicable, showcase your portfolio of social media campaigns and content.
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
