📌 Core Information
🔹 Job Title: Manager, Social Media and Influencer Strategy
🔹 Company: Four Seasons Hotels and Resorts
🔹 Location: Four Seasons Corporate Office Toronto, Canada
🔹 Job Type: Full-Time, Hybrid (3 days per week on-site)
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Four Seasons' global social media and influencer marketing strategy
- Managing the integration of creator and influencer content across brand channels
- Collaborating with internal teams and agency partners to optimize social media initiatives
- Supporting the development of strategic proposals, recommendations, and presentations
- Managing influencer relations and end-to-end influencer marketing initiatives
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of social media platforms, particularly Instagram and TikTok.
📋 Key Responsibilities
✅ Develop and execute Four Seasons' global social media and influencer marketing strategy
✅ Manage the planning and execution of organic social media strategy across brand channels through the integration of creator and influencer content
✅ Support agency partners to plan, manage, and execute timely and relevant owned and earned strategies
✅ Manage influencer relations on behalf of the brand with select creator and agency teams
✅ Support influencer and creator marketing efforts against key brand and line of business strategic priorities
✅ Support the creation of compelling social-first content that integrates influencers to maximize conversion
✅ Support process design and implementation across social, influencer, and creator streams
✅ Support the development and delivery of social media, influencer, and creator upskilling resources and guidance for hotels worldwide
✅ Analyze and interpret social media and influencer data and performance insights
✅ Ongoing collaboration with global social media agencies and day-to-day relationship management
ASSUMPTION: This role involves a high degree of multitasking, requiring the ability to manage multiple projects simultaneously and adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, PR, or a related field
Experience: 4-5 years of progressive experience in a social media and influencer marketing or strategist role
Required Skills:
- Proven experience in social media marketing, influencer, and creator relations within an integrated marketing communications context
- Excellent project management skills with strong follow-through
- Deep familiarity with Instagram and TikTok, including their algorithms, content trends, influencer and creator landscapes, and engagement strategies
- Strong computer skills in a PC environment, including MS Office (Word, PowerPoint, Excel)
- Sound knowledge of popular social media channels and emerging trends
- Strong understanding of social media metrics and analytics
- Exceptional internet knowledge and research abilities
Preferred Skills:
- Luxury hospitality and/or luxury goods or services experience and understanding of luxury markets and consumers
- Familiarity with social media advertising
- Exposure to and understanding of Public Relations
ASSUMPTION: Candidates with experience in luxury markets and familiarity with social media advertising will have a competitive edge.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Discounts on hotel stays and services
Working Hours: Full-time, 40 hours per week, with flexible working hours
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in the Toronto area. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury hotels and resorts
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and learning
Founded: 1961, with a rich history and established brand reputation
Company Description:
- Four Seasons Hotels and Resorts opened its first hotel in 1961 and has since grown to operate more than 120 hotels and resorts and 50 residential properties in 47 countries
- Known for its commitment to perfecting the travel experience through continual innovation and the highest standards of hospitality
- Consistently ranks among the world's best hotels and most prestigious brands in reader polls, traveler reviews, and industry awards
Company Specialties:
- The world's leading operator of luxury hotels and resorts
- Providing exceptional customer service and personalized experiences
- Offering a wide range of services and amenities to cater to diverse guest preferences
Company Website: http://www.fourseasons.com
ASSUMPTION: Four Seasons Hotels and Resorts is a well-established and respected brand in the luxury hospitality industry, offering a unique opportunity for candidates to grow their careers in a dynamic and global environment.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Senior Manager, Social Media and Influencer Marketing, and works closely with various internal teams and agency partners
Work Arrangement: Hybrid, with 3 days per week required on-site at the Four Seasons Corporate Office in Toronto
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on global campaigns and collaborate with diverse teams across the organization
- Access to professional development resources and training programs
ASSUMPTION: This role offers a unique opportunity to gain experience in global marketing and influencer relations within the luxury hospitality industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern and professional work environment
Office Location(s): Four Seasons Corporate Office Toronto, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene, diverse neighborhoods, and a strong economy
- The Four Seasons Corporate Office is conveniently located in the North York area, with easy access to public transportation
- The office is surrounded by amenities, including restaurants, shops, and green spaces
Work Schedule: Full-time, with flexible working hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Senior Manager, Social Media and Influencer Marketing
- Background check and reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Project management and organizational skills
- Knowledge of social media platforms and trends
- Influencer marketing and creator relations experience
- Cultural fit and alignment with Four Seasons' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Four Seasons' brand and the luxury hospitality industry
- Showcase your portfolio or examples of your social media and influencer marketing work, if applicable
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and experience with social media and influencer marketing
ATS Keywords: Social Media Marketing, Influencer Marketing, Project Management, Content Development, Data Analysis, Communication Skills, Strategic Thinking, Luxury Hospitality, Luxury Markets, Creator Relations, Instagram, TikTok
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, problem-solving skills, and relevant experience in social media and influencer marketing.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Sprout Social, Hootsuite)
- Influencer marketing platforms (e.g., Traackr, Upfluence)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Embracing the Golden Rule: treating others as one would wish to be treated
- Pursuing excellence in all endeavors
- Recognizing and rewarding team members' contributions and achievements
Work Style:
- Collaborative and team-oriented, with a focus on collective success
- Results-driven and focused on delivering exceptional customer experiences
- Adaptable and responsive to change, with a willingness to learn and grow
Self-Assessment Questions:
- Do you embrace the Golden Rule and treat others with kindness and respect?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Four Seasons values candidates who align with their commitment to exceptional customer service, teamwork, and continuous improvement.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and changing priorities
- Candidates may face competition from other experienced social media and influencer marketing professionals
- The role may require occasional travel for industry events, conferences, or to visit Four Seasons properties
- The hybrid work arrangement may present challenges in maintaining work-life balance for some candidates
ASSUMPTION: These challenges can be mitigated by effective time management, prioritization, and open communication with the team.
📈 Similar Roles Comparison
- This role is unique in its focus on luxury hospitality and global brand management within the social media and influencer marketing space
- Compared to similar roles in other industries, this position offers a unique opportunity to work with an iconic luxury brand and gain experience in the global hospitality sector
- Career progression in this role may lead to opportunities in luxury hospitality, marketing, or influencer relations, depending on the candidate's interests and skills
ASSUMPTION: This role offers a unique blend of marketing, influencer relations, and global brand management experience, setting it apart from similar positions in other industries.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign to promote Four Seasons' new luxury resort opening
- Managing the integration of creator content into Four Seasons' social media channels to elevate the brand and engage key audiences
- Supporting the development of strategic proposals, recommendations, and presentations for Four Seasons' Commercial team
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, showcasing the candidate's ability to develop and execute innovative social media and influencer marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Social Media and Influencer Marketing department?
- How does this role contribute to Four Seasons' overall marketing strategy and commercial objectives?
- What opportunities are there for professional growth and development within this role and the broader organization?
- How does Four Seasons support work-life balance for its employees, particularly for hybrid or remote workers?
- Can you provide examples of successful social media and influencer marketing campaigns that Four Seasons has executed in the past, and what made them successful?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and experience with social media and influencer marketing
- Showcase your portfolio or examples of your social media and influencer marketing work, if applicable
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
