📌 Core Information
🔹 Job Title: Manager - Social Media and Public Relations
🔹 Company: Red Sea Global
🔹 Location: Riyadh, Riyadh Province, Saudi Arabia
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic communication campaigns to enhance brand visibility and engage affluent audiences.
- Managing social media strategies, public relations efforts, and community management.
- Analyzing performance metrics to refine strategies and optimize social media efforts.
- Collaborating with cross-functional teams to ensure consistent brand messaging and alignment with business objectives.
- Leveraging data-driven insights to inform decision-making and drive business growth.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage multiple campaigns simultaneously and achieve desired outcomes.
📋 Key Responsibilities
✅ Develop and implement a comprehensive social media strategy across platforms to position the brand as a leader in luxury living.
✅ Curate, create, and oversee premium content that reflects the aspirational lifestyle aligned with our developments.
✅ Manage a content calendar in coordination with marketing, sales, and events teams.
✅ Analyze performance metrics and adjust content strategy based on engagement and conversion KPIs.
✅ Stay ahead of social trends, platform updates, and influencer opportunities relevant to the Saudi and GCC luxury market.
✅ Build and maintain strong relationships with top-tier local, regional, and international media outlets, luxury lifestyle publications, and real estate journalists.
✅ Write and distribute compelling press releases, media kits, and executive speeches to promote project launches, milestones, and leadership profiles.
✅ Secure high-impact media coverage for key events, product unveilings, and brand partnerships.
✅ Actively monitor social media channels for comments, messages, and mentions, responding promptly and professionally to foster a positive community atmosphere.
✅ Engage with followers by liking, commenting, and sharing user-generated content to build strong relationships and encourage interaction.
✅ Address and resolve customer inquiries or issues through social media, coordinating with customer service as needed.
✅ Track and analyze key performance metrics such as reach, engagement, click-through rates, and conversion rates using analytics tools.
✅ Prepare comprehensive monthly and quarterly reports detailing performance, insights, and recommendations for improvement.
✅ Monitor all incoming brand mentions and raise the issue when something concerning comes to the related parties.
✅ Monitor employee social media activity to ensure no leaks are coming from the inside, and ensure said leaks are managed.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously while maintaining a high level of professionalism and discretion.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field
Experience: 6+ years of experience in social media and/or public relations, ideally within luxury real estate, hospitality, or lifestyle brands
Required Skills:
- Excellent social media skills and on-top of current trends.
- Strong organizational, time-management, and project management skills.
- Strong analytical skills and creative thinking mindset.
- Strong collaboration skills and influencing capability.
- Excellent leadership skills.
- Excellent English and Arabic verbal and written skills.
Preferred Skills:
- Proficiency in social analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics).
- Deep understanding of the Saudi and GCC media and digital ecosystem.
- Strong aesthetic sensibility and understanding of luxury brand positioning.
ASSUMPTION: Candidates with a strong background in luxury real estate, hospitality, or lifestyle brands, and a proven track record of driving engagement and growth through strategic communication campaigns, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between SAR 30,000 - 50,000 per month, based on industry standards for similar roles in Saudi Arabia and the candidate's experience level. This estimate is subject to change based on the company's final compensation package.
Benefits:
- Health insurance and wellness programs
- Retirement savings plans
- Employee discounts and perks
- Professional development opportunities
- Flexible working arrangements
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available based on the company's policies and the role's requirements.
ASSUMPTION: The salary range and benefits package are subject to change based on the company's final compensation package and the candidate's negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees
Founded: Red Sea Global is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia, with a focus on leading the world towards a more sustainable future through responsible and regenerative development.
Company Description:
- One of the world’s most visionary developers, prioritizing people and planet, and showing there is a better way to positively shape the places in which we live, work and travel.
- Red Sea Global (RSG) is a global multi-project developer, seeking to lead the world towards a more sustainable future, showing how responsible and regenerative development can uplift communities, drive economies, and enhance the environment.
- The protection of natural capital is central to all development decisions, as we seek to create a better future for all.
Company Specialties:
- Tourism
- Real Estate Development
- Investment
- Hospitality
- Infrastructure
- Destination Marketing
- Sustainability
- Master Developer, and Property Manager
Company Website: https://www.redseaglobal.com/
ASSUMPTION: Working at Red Sea Global offers candidates the opportunity to contribute to innovative, sustainable development projects that prioritize people and the planet, while driving economic growth and enhancing communities.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Head of Communications or a similar role within the organization.
Work Arrangement: On-site, with flexible working hours and remote work options available based on the company's policies and the role's requirements.
Growth Opportunities:
- Progression to senior management or leadership roles within the communications department or related fields.
- Expansion of responsibilities based on the company's growth and development projects.
- Cross-functional collaboration and learning opportunities with other departments and teams.
ASSUMPTION: This role offers strong growth potential for candidates with a proven track record of driving engagement and growth through strategic communication campaigns, and a desire to advance their career in a dynamic, innovative organization.
🌍 Location & Work Environment
Office Type: Modern, state-of-the-art office facilities designed to promote collaboration, innovation, and sustainability.
Office Location(s): Riyadh, Riyadh Province, Saudi Arabia
Geographic Context:
- Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
- The city is known for its rich cultural heritage, modern infrastructure, and vibrant business ecosystem.
- Riyadh offers a high standard of living, with excellent amenities, educational institutions, and healthcare facilities.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours based on the company's policies and the role's requirements.
ASSUMPTION: Working in Riyadh offers candidates the opportunity to live and work in a dynamic, multicultural city with a strong focus on innovation, sustainability, and economic growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission and initial screening.
- Phone or video call with the HR department to discuss the role and assess cultural fit.
- In-depth interviews with the hiring manager and relevant team members to evaluate skills and experience.
- Background and reference checks.
- Final interview with senior leadership or the hiring manager.
Key Assessment Areas:
- Communication skills and ability to articulate strategic vision.
- Analytical skills and data-driven decision-making abilities.
- Cultural fit and alignment with the company's values and mission.
- Leadership skills and ability to manage multiple campaigns simultaneously.
- Industry-specific knowledge and understanding of the Saudi and GCC luxury market.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability.
- Research the company and its projects to demonstrate your enthusiasm and understanding of their mission and values.
- Practice common interview questions and brush up on your industry knowledge to showcase your expertise and confidence.
ATS Keywords: Social Media Strategy, Public Relations, Community Management, Performance Analysis, Crisis Management, Luxury Brand Positioning, Saudi Arabia, GCC Market, Analytics Tools, Luxury Real Estate, Hospitality, Lifestyle Brands
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, as well as their industry-specific knowledge and experience.
🛠️ Tools & Technologies
- Social media platforms (Instagram, LinkedIn, X, YouTube, TikTok, etc.)
- Social analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Proficiency in these tools and technologies is required for this role, with a strong emphasis on social media platforms and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all actions and decisions.
- Excellence: Pursuing continuous improvement and delivering outstanding results.
- Innovation: Embracing creativity, curiosity, and a growth mindset.
- Sustainability: Prioritizing environmental stewardship and social responsibility.
- Collaboration: Fostering a culture of teamwork, knowledge-sharing, and mutual respect.
Work Style:
- Dynamic and fast-paced, with a strong focus on results and accountability.
- Collaborative and inclusive, with a emphasis on open communication and active listening.
- Adaptable and resilient, with a ability to thrive in a changing environment.
- Data-driven and analytical, with a commitment to continuous learning and improvement.
Self-Assessment Questions:
- How do you align with Red Sea Global's commitment to sustainability and responsible development?
- Can you provide an example of a time when you successfully managed a crisis or challenging situation, and what was the outcome?
- How do you approach building and maintaining strong relationships with key stakeholders, such as media outlets and influencers?
ASSUMPTION: Candidates who demonstrate a strong alignment with Red Sea Global's values, a proven track record of driving engagement and growth through strategic communication campaigns, and a commitment to sustainability and responsible development will be highly competitive for this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines and high expectations.
- Navigating a fast-paced, dynamic work environment with a strong focus on results and accountability.
- Adapting to changes in social media trends, platform updates, and influencer opportunities.
- Balancing the demands of multiple stakeholders, including the company, clients, and the public.
- Ensuring consistent brand messaging and alignment with business objectives across various communication channels.
ASSUMPTION: Candidates should be prepared to face these challenges head-on, with a strong work ethic, excellent communication skills, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on luxury real estate and hospitality, as well as its emphasis on sustainability and responsible development.
- The Saudi and GCC luxury market presents unique challenges and opportunities, requiring a deep understanding of the local ecosystem and cultural nuances.
- Candidates with experience in luxury real estate, hospitality, or lifestyle brands will find this role to be more aligned with their skillset and career goals than similar roles in other industries.
ASSUMPTION: This role offers a unique opportunity for candidates to contribute to innovative, sustainable development projects that prioritize people and the planet, while driving economic growth and enhancing communities.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for the launch of a luxury residential development, resulting in a 30% increase in brand awareness and a 20% increase in sales within the first six months.
- Securing high-impact media coverage for a luxury hotel opening, with a 50% increase in bookings and a 40% increase in revenue within the first year.
- Managing a crisis communication plan for a data breach, with a 95% positive sentiment score in customer feedback and a 10% increase in customer trust in the brand.
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute strategic communication campaigns that drive engagement, growth, and positive brand sentiment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall communications strategy for the company?
- What are the most significant challenges facing the communications department, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What are the company's plans for expansion and growth in the coming years, and how does this role contribute to those plans?
ASSUMPTION: Asking these questions will help the candidate better understand the role's expectations, the company's growth plans, and the opportunities for professional development and advancement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership abilities, and adaptability.
- Research the company and its projects to demonstrate your enthusiasm and understanding of their mission and values.
- Practice common interview questions and brush up on your industry knowledge to showcase your expertise and confidence.
- Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
