📌 Core Information
🔹 Job Title: Manager, Social Media - Beverage
🔹 Company: Green Thumb Industries
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Full-time
🔹 Category: Marketing - Social Media
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and managing monthly social media calendars across multiple platforms
- Creating engaging, high-performing content tailored to each platform
- Shooting, editing, and publishing content in-house using tools like Adobe, CapCut, or Canva
- Collaborating with creative and brand teams to produce content that aligns with the brand voice
- Monitoring cultural trends, competitor activity, and audience sentiment to inform content strategy
- Engaging with the community to foster brand loyalty and drive growth
- Analyzing performance metrics to optimize content strategy and report on KPIs
- Supporting social amplification for new product launches, PR, and retail events
ASSUMPTION: This role requires a strong understanding of social media trends, internet culture, and storytelling. The ideal candidate will be comfortable appearing on camera and collaborating with creators and influencers to produce engaging content.
📋 Key Responsibilities
✅ Develop and manage monthly social media calendars across multiple platforms
✅ Create engaging, high-performing content tailored to each platform
✅ Shoot, edit, and publish content in-house using tools like Adobe, CapCut, or Canva
✅ Collaborate with creative and brand teams to produce content that aligns with the brand voice
✅ Monitor cultural trends, competitor activity, and audience sentiment to inform content strategy
✅ Engage with the community to foster brand loyalty and drive growth
✅ Analyze performance metrics to optimize content strategy and report on KPIs
✅ Support social amplification for new product launches, PR, and retail events
ASSUMPTION: The ideal candidate will have experience in social media management, preferably in the beverage industry, with a strong understanding of social trends and the ability to create high-performing content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 4+ years of experience in social media management, with at least 2 years in a leadership role
Required Skills:
- Proven ability to shoot, edit, and publish high-performing content
- Strong understanding of social trends, internet culture, and storytelling
- Experience with Adobe Creative Suite, CapCut, Canva, or similar tools
- Proficient in tools like Later, Sprout, or Sprinklr for scheduling and analytics
- Strong copywriting and content briefing skills
- Deep awareness of cultural and social trends that influence consumer behavior
- Comfortable appearing on camera and collaborating with creators and influencers
- Analytical mindset with understanding of social performance metrics
Preferred Skills:
- Experience in the beverage industry
- Fluency in Spanish or another language
ASSUMPTION: The ideal candidate will have experience in social media management, preferably in the beverage industry, with a strong understanding of social trends and the ability to create high-performing content.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 USD per year
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) with company match
- Generous paid time off and flexible work arrangements
- Employee discounts on company products
- Opportunities for professional development and career growth
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is competitive and based on experience, qualifications, and location. The benefits package is comprehensive and designed to support the well-being of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Alternative Medicine
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Green Thumb Industries is a national cannabis consumer packaged goods company and retailer
- It promotes well-being through the power of cannabis while giving back to the communities it serves
- The company manufactures and distributes a portfolio of branded cannabis products and owns and operates retail cannabis stores
- Headquartered in Chicago, Illinois, Green Thumb has 20 manufacturing facilities, over 100 open retail locations, and operations across 14 U.S. markets
- The company was named to Crain’s Chicago Business, Fast 50 list in 2021, 2022, 2023 and a Best Workplace by MG Retailer magazine in 2018, 2019 and 2021
Company Specialties:
- Cannabis products
- Retail cannabis stores
- Community engagement
- Employee development
Company Website: www.gtigrows.com
ASSUMPTION: Green Thumb Industries is a well-established company in the alternative medicine industry, with a strong focus on community engagement and employee development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Director of Social Media
Work Arrangement: On-site, full-time, with flexible work arrangements available
Growth Opportunities:
- Potential for career advancement within the social media team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to grow with the company as it expands its retail presence and product offerings
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and expanding company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art equipment
Office Location(s): 325 W Huron St, Chicago, Illinois, US
Geographic Context:
- Chicago, Illinois, is a major urban center with a diverse population and vibrant cultural scene
- The city offers a wide range of housing options, from historic neighborhoods to modern high-rise apartments
- Chicago is known for its world-class museums, parks, and entertainment options
Work Schedule: Standard business hours with flexible scheduling options for some roles
ASSUMPTION: The work environment at Green Thumb Industries is modern, collaborative, and located in a vibrant urban center with numerous cultural and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Final interview with the director or another senior leader
Key Assessment Areas:
- Social media strategy and content creation
- Understanding of the cannabis industry and Green Thumb's products
- Cultural awareness and community engagement
- Problem-solving and adaptability
- Leadership and team management skills
Application Tips:
- Highlight your experience with social media management, content creation, and community engagement
- Demonstrate your understanding of the cannabis industry and Green Thumb's products
- Showcase your cultural awareness and ability to engage with diverse communities
- Prepare examples of your work, including social media content you've created and campaigns you've managed
ATS Keywords: Social media management, content creation, cannabis industry, community engagement, leadership, team management, ATS optimization
ASSUMPTION: The interview process at Green Thumb Industries is designed to assess your skills and cultural fit for the role and the company.
⚠️ Potential Challenges
- Working in a highly regulated industry with strict compliance requirements
- Managing a high-volume social media presence with a diverse audience
- Keeping up with rapid industry changes and emerging trends
- Balancing multiple responsibilities and priorities
- Working in a fast-paced, dynamic startup environment
ASSUMPTION: While there are challenges associated with this role, Green Thumb Industries offers opportunities for professional growth and development in a dynamic and expanding industry.
📈 Similar Roles Comparison
- Social Media Manager - Beverage Industry: This role focuses on the beverage industry and may have a broader scope, including product launches and brand awareness campaigns
- Social Media Manager - CPG Industry: This role focuses on consumer packaged goods, with a broader product range and potentially larger audience
- Social Media Manager - Cannabis Industry: This role is specific to the cannabis industry, with unique regulations and compliance requirements
ASSUMPTION: This role is unique in its focus on the cannabis beverage industry, requiring a specific set of skills and knowledge.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new cannabis-infused beverage product
- Creating engaging content for a cannabis-focused event or conference
- Managing a social media crisis related to a product recall or regulatory change
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strategic thinking, creativity, and adaptability.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team in the next 12 months?
- How does this role fit into the company's long-term growth plans?
- What opportunities are there for professional development and career growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions are designed to help you understand the company's culture, growth plans, and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Highlight your experience with social media management, content creation, and community engagement
- Demonstrate your understanding of the cannabis industry and Green Thumb's products
- Prepare examples of your work, including social media content you've created and campaigns you've managed
- Follow up with the hiring manager within 7 days of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
