Manager, Social Media

📌 Core Information

🔹 Job Title: Manager, Social Media

🔹 Company: Melco Resorts & Entertainment

🔹 Location: City of Dreams Macau, Macao

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategy for non-Mainland China markets
• Creating and managing engaging content for multiple platforms
• Planning and implementing social media outreach campaigns
• Building and managing influencer relationships
• Analyzing performance and optimizing strategy
• Collaborating with internal teams and external vendors

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Develop and manage annual social media strategy for non-Mainland China markets

✅ Create and manage engaging content for platforms such as Facebook, Instagram, and WeChat

✅ Plan and implement social media outreach campaigns to drive awareness, engagement, and conversions

✅ Build and manage a portfolio of influencers, KOLs, and KOCs, driving their attendance at Melco events and generating positive social media content

✅ Manage relationships with social media platform partners and agencies, ensuring campaigns align with objectives and manage budgets

✅ Analyze and review social media performance, optimizing strategy as needed

✅ Monitor social media trends and key competitors' activities

✅ Collaborate with marketing, PR, media, and other social media teams to ensure consistent communication across channels

✅ Manage agencies and vendors to work towards shared objectives

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree

Experience: At least 5 years of relevant experience in social media planning, with at least 2 years in a managerial or assistant managerial role

Required Skills:

• High proficiency in key social media platforms, especially Facebook, Instagram, and WeChat
• Deep knowledge of current social media trends, measurements, and tracking methods
• Strong writing skills in both English and Traditional Chinese, with additional Simplified Chinese skills a plus
• Excellent organizational, communication, time management, and project management skills
• Ability to work collaboratively and communicate effectively with internal teams and external vendors
• Flexibility and resourcefulness to respond to a fast-paced work environment with shifting deadlines

Preferred Skills:

• Experience in the gaming or hospitality industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the gaming or hospitality industry may have a better understanding of the target audience and industry-specific trends.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-senior level social media manager in Macao, the estimated salary range is HKD 600,000 - 800,000 per annum. This estimate takes into account the candidate's experience level and the location.

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts at Melco properties
• Professional development opportunities

Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required based on project demands.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Melco Resorts & Entertainment operates in the hospitality and gaming industry, focusing on integrated entertainment resort facilities in Asia.

Company Size: Melco Resorts & Entertainment has over 10,000 employees globally, providing a large and diverse work environment.

Founded: Melco Resorts & Entertainment was founded in 2004 and has since grown to become a leading developer, owner, and operator of casino gaming and entertainment resort facilities in Asia.

Company Description:

• Melco Resorts & Entertainment is a publicly-traded company listed on the NASDAQ stock exchange
• The company operates integrated entertainment resort facilities in Macau, the Philippines, and other locations in Asia
• Melco's properties offer a wide range of entertainment, dining, and gaming options, catering to both local and international guests

Company Specialties:

• Casino gaming and entertainment
• Hospitality and hotel operations
• Food and beverage services
• Retail and entertainment
• Conferences and events

Company Website: www.melco-resorts.com

ASSUMPTION: Melco Resorts & Entertainment's diverse portfolio of properties and entertainment offerings provide ample opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in social media management.

Reporting Structure: The Social Media Manager reports directly to the Senior Manager, Social Media, and works closely with other marketing, PR, and media teams.

Work Arrangement: This is an on-site position, requiring the candidate to be based at the City of Dreams Macau property. However, some flexibility may be available for remote work, depending on the candidate's specific needs and the team's requirements.

Growth Opportunities:

• Progression to a senior or director-level role within the social media team
• Expansion into other marketing or communications roles within the company
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business

ASSUMPTION: With Melco Resorts & Entertainment's extensive portfolio of properties and entertainment offerings, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The City of Dreams Macau property is an integrated entertainment resort, offering a dynamic and vibrant work environment.

Office Location(s): City of Dreams Macau, Macao

Geographic Context:

• Macao is a Special Administrative Region (SAR) of China, located south of Hong Kong
• The City of Dreams Macau property is situated in the Cotai district, a major entertainment and gaming hub
• Macao offers a mix of Eastern and Western cultures, with a diverse range of dining, shopping, and entertainment options

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with some flexibility for remote work depending on the team's needs and the candidate's specific arrangements.

ASSUMPTION: The City of Dreams Macau property offers a dynamic and vibrant work environment, with ample opportunities for networking and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Social media strategy and planning
• Content creation and management
• Campaign planning and execution
• Influencer management and relationship-building
• Performance analysis and optimization
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and achievements in social media management
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful social media campaigns or projects you've worked on
• Research Melco Resorts & Entertainment and the City of Dreams Macau property to demonstrate your understanding of the company and its offerings

ATS Keywords: Social Media Strategy, Content Development, Campaign Planning, Influencer Management, Performance Analysis, Trend Monitoring, Collaboration, Project Management, Time Management, Communication, Writing Skills, Social Media Platforms, Organizational Skills, Flexibility, Resourcefulness

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's social media management skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, WeChat, and others
• Social media management tools: Hootsuite, Buffer, or similar
• Analytics tools: Google Analytics, Facebook Insights, Instagram Insights, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's requirements.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Innovation
• Responsibility

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Results-driven and focused on continuous improvement
• Adaptable and responsive to changing market conditions

Self-Assessment Questions:

• Do you align with Melco Resorts & Entertainment's company values, particularly integrity and excellence?
• Are you comfortable working in a dynamic and fast-paced environment with shifting deadlines?
• Do you have a collaborative work style and enjoy working as part of a team to achieve common goals?

ASSUMPTION: Candidates who demonstrate a strong fit with Melco Resorts & Entertainment's company values and work style will be more likely to succeed in this role and contribute to the team's success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changing market conditions and trends in social media
• Collaborating effectively with internal teams and external vendors
• Working in a multicultural environment with diverse stakeholders

ASSUMPTION: Candidates who are organized, adaptable, and effective communicators will be better equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position places a greater emphasis on strategy development and execution for non-Mainland China markets
• In the hospitality and gaming industry, social media managers may need to consider industry-specific regulations and guidelines when developing content and campaigns
• Career progression in this role may involve expanding into other marketing or communications roles within the company, or taking on a more senior or leadership position within the social media team

ASSUMPTION: Candidates who understand the unique aspects of this role and the industry in which it operates will be better equipped to succeed and contribute to the team's success.

📝 Sample Projects

• Developing and executing a social media strategy for a new property launch, driving brand awareness and customer engagement
• Managing influencer relationships and generating positive social media content for a major event or promotion
• Analyzing and optimizing social media performance for a targeted marketing campaign, driving conversions and customer loyalty

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a social media manager may face in this role, requiring a combination of strategic thinking, creativity, and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing and communications organization?
• What are the key priorities for this role in the first 90 days?
• How does Melco Resorts & Entertainment support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?
• How does the company ensure a positive work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful social media campaigns or projects you've worked on, demonstrating your strategic thinking, creativity, and analytical skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.