📌 Core Information
🔹 Job Title: Manager, Social Media Creative Lead
🔹 Company: Gap Inc.
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing & Creative
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, conceptualizing, and executing creative content for Banana Republic's social media channels
- Collaborating with cross-functional teams, including strategy, copy, project management, and production
- Staying updated on social media trends and infusing them into brand-relevant executions
- Translating campaign themes into compelling channel-specific content
- Managing multiple projects and deadlines in a fast-paced environment
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong organizational skills to manage multiple projects and meet tight deadlines.
📋 Key Responsibilities
✅ Conceptualize, pitch, and execute innovative social-first concepts to amplify business goals and initiatives
✅ Conceptualize and execute short-form video content and animation, including storyboarding, art direction, and editing treatment
✅ Conceptualize, develop, and execute content for paid and organic social media channels, including grid posts, IG stories, Reels, and TikTok
✅ Translate campaign themes into compelling channel-specific content
✅ Stay updated on the social media landscape and infuse trends into brand-relevant executions
✅ Think strategically to translate data and insights into social-first content that delivers results
✅ Own and oversee work through the lifecycle of a project, from concept to delivery
✅ Maintain accuracy and attention to detail throughout all deliverables
✅ Partner with production partners to revise and refine assets for delivery
✅ Collaborate with cross-functional teams to ensure projects are completed on time and meet quality standards
ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Fine Arts, or a related field
Experience: 5+ years of relevant experience, preferably in retail or luxury
Required Skills:
- Strong social media experience with innovative ideas and a creative design approach
- Proficient in Adobe Suite, Premiere, After Effects, Keynote, and social media apps
- Refined design sensibility and typography skills
- Strong organizational skills and ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Passion for pop culture, trends in social media, and understanding of performance drivers
Preferred Skills:
- Experience with video content creation and animation
- Familiarity with digital storytelling and brand strategy
- Knowledge of fashion, image making, and branding
ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of delivering high-quality creative content will be prioritized.
💰 Compensation & Benefits
Salary Range: $85,000 - $120,000 per year (based on industry standards for a Manager, Social Media Creative Lead role with 5-10 years of experience in the retail industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous merchandise discount
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gap Inc. operates in the retail industry, offering clothing, accessories, and lifestyle products for men, women, and children through its Old Navy, Gap, Banana Republic, and Athleta brands.
Company Size: Gap Inc. is a large company with over 10,000 employees worldwide. This size allows for diverse career opportunities and a robust support network for employees.
Founded: Gap Inc. was founded in 1969 and has since grown into a global fashion retailer with a strong presence in the United States and international markets.
Company Description:
- Gap Inc. is a house of iconic brands, offering clothing, accessories, and lifestyle products for men, women, and children
- The company is committed to creating products and experiences that shape culture while doing right by employees, communities, and the planet
- Gap Inc. products are available worldwide through company-operated stores, franchise stores, and e-commerce sites
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: jobs.gapinc.com
ASSUMPTION: Gap Inc. is a well-established company with a strong brand presence and a commitment to sustainability and social responsibility.
📊 Role Analysis
Career Level: This role is a management position, requiring experience and expertise in social media creative strategy and execution.
Reporting Structure: The Social Media Creative Lead reports directly to the Director of Creative and works closely with the Director of Social Media and other creative team members.
Work Arrangement: This role is on-site, with occasional remote work possible for meetings and collaboration with remote team members.
Growth Opportunities:
- Potential advancement to a Director or Vice President role within the creative or social media teams
- Opportunities to lead and mentor junior team members
- Chance to work on high-profile campaigns and projects, gaining valuable experience and exposure
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a proven track record of success in social media creative management.
🌍 Location & Work Environment
Office Type: Gap Inc.'s New York office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 55 Thomas Street, New York, NY 10013
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous fashion, art, and entertainment options
- The office is located in the heart of Manhattan, with easy access to public transportation and amenities
- New York City has a competitive job market, with many opportunities for professional growth and development
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with occasional overtime or weekend work required to meet project deadlines.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects and deadlines simultaneously.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Portfolio review and creative challenge with the creative team
- Final interview with the Director of Creative and Director of Social Media
Key Assessment Areas:
- Creativity and design skills
- Understanding of social media trends and best practices
- Ability to manage multiple projects and meet deadlines
- Collaboration and communication skills
- Alignment with Gap Inc.'s brand values and company culture
Application Tips:
- Tailor your resume and portfolio to highlight your social media creative experience and relevant skills
- Prepare a strong portfolio showcasing your creative design work, including social media campaigns and projects
- Be ready to discuss your creative process, inspiration, and how you stay updated on social media trends
- Research Gap Inc. and the Banana Republic brand to demonstrate your understanding of the company and its values
ATS Keywords: Social Media, Creative Design, Video Content Creation, Animation, Digital Storytelling, Art Direction, Graphic Design, Collaboration, Project Management, Attention to Detail, Trend Analysis, Fashion Knowledge, Adobe Suite, Premiere, After Effects, Typography
ASSUMPTION: Gap Inc. uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords from the job description to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Adobe Suite (Photoshop, Illustrator, Premiere, After Effects)
- Social media platforms (Instagram, TikTok, Pinterest)
- Project management tools (Asana, Trello, Jira)
- Design tools (Sketch, Figma, Adobe XD)
ASSUMPTION: Candidates should be proficient in using the Adobe Suite and other relevant design and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Innovate & Inspire
- Put Our Customers First
- Respect & Value Each Other
- Do the Right Thing
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality work
- Committed to continuous learning and professional development
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about staying updated on social media trends and pop culture?
- Do you have a strong work ethic and a commitment to delivering high-quality creative content?
ASSUMPTION: Candidates who align with Gap Inc.'s company values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in social media trends and algorithms
- Collaborating effectively with cross-functional teams, including strategy, copy, project management, and production
- Maintaining a strong work-life balance while meeting project deadlines
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects and deadlines simultaneously.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Creative Director role, but with a focus on social media creative strategy and execution
- Unlike other creative roles, this position requires a strong understanding of social media trends and best practices
- Career paths for this role may include advancement to Director or Vice President roles within the creative or social media teams
ASSUMPTION: Candidates should research similar roles and career paths to better understand the requirements and opportunities associated with this position.
📝 Sample Projects
- Developing a social media campaign for a new product launch, including concept, design, and execution
- Creating a series of short-form videos to promote a brand event or initiative
- Designing a social media calendar that aligns with business goals and initiatives
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they approached them.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader creative and social media strategies for Banana Republic?
- What are the most significant challenges facing the social media team currently, and how can this role address them?
- How does Gap Inc. support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement?
- How does the creative team collaborate with other departments, such as marketing, merchandising, and e-commerce?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the challenges facing the social media team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight your social media creative experience and relevant skills
- Prepare a strong portfolio showcasing your creative design work, including social media campaigns and projects
- Be ready to discuss your creative process, inspiration, and how you stay updated on social media trends
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
