Manager, Social Media & Digital Marketing

📌 Core Information

🔹 Job Title: Manager, Social Media & Digital Marketing

🔹 Company: Prudential plc

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and managing social media strategies for PruBSN to align with business goals
• Creating engaging content and managing community engagement across various social media platforms
• Supporting digital marketing initiatives and ensuring brand consistency
• Monitoring and analyzing social media performance to meet KPIs

ASSUMPTION: This role requires a strong understanding of social media management, digital marketing, and the takaful and financial landscape. The ideal candidate will have experience in creating engaging content and managing social media campaigns.

📋 Key Responsibilities

✅ Develop, implement, and manage social media strategy for PruBSN to align with business goals

✅ Create engaging, shareable content across PruBSN’s social media platforms to reinforce brand awareness

✅ Collaborate with internal stakeholders to create compelling content that aligns with digital and social media strategy

✅ Oversee and manage community engagement efforts to foster meaningful conversations around key topics

✅ Stay up-to-date with the latest social media best practices, trends, and technologies

✅ Strategize and implement engaging social media campaigns focused on takaful, financial, and health topics

✅ Monitor and analyze social media performance using analytic tools to measure the success of each platform and campaign

✅ Manage social media budget and allocate resources effectively

✅ Support the Agency Growth team in developing, planning, and executing social media content to drive agency growth

✅ Conduct regular screening on agents’ social media postings to ensure there are no breaches of branding guidelines

✅ Assist the Digital Marketing team in executing various digital marketing initiatives

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work collaboratively with various internal stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social media management and digital marketing

Required Skills:

• Proven experience in social media management and digital marketing
• Strong content creation skills
• Excellent analytical skills
• Excellent communication and collaboration skills
• Strong understanding of the takaful and financial landscape
• Fluency in English

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social)
• Knowledge of the local takaful and financial market
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of the local market will have an advantage.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Kuala Lumpur, the estimated salary range for this position is RM 80,000 - RM 120,000 per annum.

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee assistance program
• Training and development opportunities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM). Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Prudential plc is a leading global financial services group with a presence in Asia, Africa, and the United States. The company offers a wide range of life and health insurance, pensions, and asset management products and services.

Company Size: Prudential plc is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the company.

Founded: Prudential plc was founded in the United Kingdom in 1848 and has since expanded its operations globally.

Company Description:

• Prudential plc is committed to providing familiar, trusted financial security to people for over 175 years
• The company is focused on opportunities in the most exciting growth markets in Asia and Africa
• Prudential plc is headquartered in Hong Kong and has dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange

Company Specialties:

• Insurance and asset management

Company Website: https://www.prudentialplc.com/

ASSUMPTION: Prudential plc's large size and global presence offer opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in social media management and digital marketing.

Reporting Structure: The Manager, Social Media & Digital Marketing will report directly to the Head of Marketing or a similar role.

Work Arrangement: This is an on-site position based in Kuala Lumpur, Malaysia. The role may require occasional overtime.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include additional markets or product lines
• Opportunities to work on cross-functional projects and gain exposure to different areas of the business

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the company's strategic priorities, and the availability of suitable positions within the organization.

🌍 Location & Work Environment

Office Type: Prudential plc's Kuala Lumpur office is a modern, professional environment with a collaborative work culture.

Office Location(s): Menara Prudential, 13/F (TRX), Kuala Lumpur

Geographic Context:

• Kuala Lumpur is the capital and largest city of Malaysia, with a population of over 1.8 million people
• The city is a major commercial and economic hub in Southeast Asia
• Kuala Lumpur offers a mix of modern urban living and traditional cultural experiences

Work Schedule: Standard office hours are Monday-Friday, 9:00 AM - 5:30 PM. Occasional overtime may be required.

ASSUMPTION: The work environment at Prudential plc's Kuala Lumpur office is collaborative and supportive, with a focus on teamwork and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• In-person or video interview with the hiring manager and/or other team members
• Final interview with a senior leader or HR representative

Key Assessment Areas:

• Social media management skills
• Digital marketing experience
• Content creation and storytelling abilities
• Analytical skills and data-driven decision-making
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your social media management and digital marketing achievements
• Demonstrate your understanding of the takaful and financial landscape in your application materials

ATS Keywords: Social media management, digital marketing, content creation, analytics, campaign strategy, budget management, brand consistency, recruitment support, stakeholder collaboration, trend analysis, performance monitoring, agency growth, takaful knowledge, financial awareness, health awareness

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Analytics tools (e.g., Google Analytics, social media analytics platforms)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Responsible
• Respectful

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving KPIs
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong understanding of social media management and digital marketing?
• Are you comfortable working collaboratively with internal stakeholders to create compelling content?
• Do you have a proven track record of creating engaging content and managing social media campaigns?

ASSUMPTION: Candidates who align with Prudential plc's company values and work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the needs of multiple internal stakeholders and ensuring brand consistency
• Occasional overtime requirements to meet campaign deadlines

ASSUMPTION: The potential challenges for this role are manageable with strong project management skills, attention to detail, and the ability to work collaboratively with various internal stakeholders.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Manager position in other organizations
• However, this role is unique in its focus on the takaful and financial landscape and the need to support the agency growth team
• Career progression in this role could lead to senior marketing positions within the company or related industries

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's strategic priorities and the candidate's skills and experience.

📝 Sample Projects

• Developing and implementing a social media campaign to drive awareness of PruBSN's family takaful products
• Creating engaging content for PruBSN's social media platforms to support the company's digital and social media strategy
• Conducting a social media audit and providing recommendations to improve the company's online presence

ASSUMPTION: The specific projects for this role may vary depending on the company's strategic priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role support the company's overall business objectives?
• What are the most important qualities and skills for success in this role?
• How does this role fit into the company's long-term growth plans?
• What opportunities are there for professional development and career growth within the company?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management and digital marketing achievements to discuss during the interview
• Research Prudential plc and the takaful and financial landscape to demonstrate your understanding of the role and the company
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.