M

Manager, Social Media

Major League Soccer
Full-time
On-site
New York, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Social Media

πŸ”Ή Company: Major League Soccer

πŸ”Ή Location: New York, NY

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Sports

πŸ”Ή Date Posted: April 22, 2025

πŸ”Ή Experience Level: Mid-Senior level

πŸ”Ή Remote Status: Hybrid (4 days on-site, 1 day remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Creating and distributing engaging content across MLS social media channels
  • Managing live match coverage and collaborating with various departments
  • Growing the MLS fan base and supporting the MLS ecosystem
  • Working with MLS photo, video, and editorial teams to produce content

ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as a passion for soccer.

πŸ“‹ Key Responsibilities

βœ… Plan, create, and post content for MLS social media platforms (TikTok, Instagram, Twitter, Facebook)

βœ… Collaborate on content calendar and day-to-day publishing of social content

βœ… Provide and manage live match coverage on weeknights and weekends

βœ… Coordinate direct communication with social & digital leads for all MLS clubs

βœ… Collaborate cross-departmentally on standard processes for club social content

βœ… Manage and implement programming around key events (MLS All-Star, Decision Day, MLS Cup)

βœ… Collaborate across the enterprise on strategies leveraging players, partners, influencers, and/or celebrities

βœ… Manage employees and/or freelancers as assigned

βœ… Additional responsibilities as assigned

ASSUMPTION: This role requires flexibility to work non-traditional hours, including evenings, weekends, and holidays.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: 5+ years in Social Media, Marketing, or Communications

Required Skills:

  • Innovating attitude and creative spirit
  • Ability to work non-traditional hours
  • Prior corporate experience with social media platforms (Facebook, Twitter, Instagram, TikTok)
  • Prior experience managing team or league handles for soccer and/or sports teams
  • Knowledge of soccer, MLS clubs, U.S. Men’s National Team, and Canada Men’s National Team
  • Passion for social media marketing with strong understanding of trends and best practices
  • Proficiency in Excel, PowerPoint, and Adobe Creative Suite (or other video and photo editing platforms)
  • Meticulous with ability to multi-task and meet deadlines with minimal direction
  • Passionate about providing fans with a great digital experience
  • Superior organization, project management skills, and attention to detail
  • Ability to work effectively in a fast-paced, team environment
  • Demonstrated decision-making and problem-solving skills
  • Strong interpersonal skills and ability to communicate effectively, both written and verbally

Preferred Skills:

  • Knowledge of the Spanish Language (business proficiency)
  • Proficiency in graphic design and Photoshop
  • Knowledge of the sport of soccer

ASSUMPTION: Candidates with experience in sports marketing or social media management for sports teams may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: $75,000 - $85,000 per year (based on individual qualifications, market financials, and operational business needs)

Benefits:

  • Comprehensive medical, dental, and vision coverage
  • $500 wellness reimbursement
  • Generous holiday and PTO schedule
  • Career and professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible remote work options (1 remote day per week and up to 2 additional remote flex days per month)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on individual qualifications and business needs.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sports, specifically soccer (MLS)

Company Size: Major League Soccer is a mid-sized company with a significant presence in the sports industry. This means applicants can expect a structured work environment with opportunities for collaboration and growth.

Founded: Major League Soccer was founded in 1996, making it a well-established organization with a rich history in the sports industry.

Company Description:

  • Major League Soccer (MLS) is the top-flight professional soccer league in the United States and Canada
  • MLS operates as a single entity, with all 28 teams (and growing) owned by the league
  • The league is committed to growing the sport of soccer in North America and providing fans with an engaging and innovative digital experience

Company Specialties:

  • Professional soccer league operations
  • Sports marketing and branding
  • Digital media and content creation
  • Event management

Company Website: www.mlssoccer.com

ASSUMPTION: Major League Soccer is a well-established organization with a strong brand and a commitment to growing the sport of soccer in North America.

πŸ“Š Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for career growth and development within the organization.

Reporting Structure: This role reports directly to the Senior Manager, Social Media and may have supervisory responsibilities for employees or freelancers.

Work Arrangement: Hybrid. Employees are required to work from an MLS office at least four days a week, with the flexibility to work remotely on Fridays and up to two additional remote flex days per month.

Growth Opportunities:

  • Potential for career advancement within the organization
  • Opportunities to work on high-profile events and initiatives
  • Chance to collaborate with and learn from industry professionals

ASSUMPTION: This role offers opportunities for career growth and development within the organization, as well as the chance to work on high-profile events and initiatives.

🌍 Location & Work Environment

Office Type: On-site with remote work flexibility

Office Location(s): 420 5th Avenue, New York, NY 10018

Geographic Context:

  • New York City is a major hub for the sports industry, offering ample networking and professional development opportunities
  • The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities
  • The city offers a diverse and vibrant culture, with numerous attractions and events

Work Schedule: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The work environment is fast-paced and collaborative, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring manager and other team members
  • Final interview with the Senior Manager, Social Media

Key Assessment Areas:

  • Candidates' understanding of social media trends and best practices
  • Candidates' knowledge of soccer and the MLS ecosystem
  • Candidates' ability to work effectively in a fast-paced, team environment
  • Candidates' problem-solving and decision-making skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Demonstrate your passion for soccer and social media marketing in your application materials
  • Prepare for behavioral interview questions that assess your problem-solving and decision-making skills

ATS Keywords: Social Media, Marketing, Communications, Content Creation, Project Management, Team Management, Interpersonal Skills, Problem Solving, Attention to Detail, Digital Experience, Graphic Design, Adobe Creative Suite, Excel, PowerPoint, Soccer Knowledge, Trend Analysis

ASSUMPTION: The application process may include assessments or exercises to evaluate candidates' skills and qualifications.

πŸ› οΈ Tools & Technologies

  • Social media platforms (TikTok, Instagram, Twitter, Facebook)
  • Adobe Creative Suite (or other video and photo editing platforms)
  • Microsoft Office Suite (Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in using social media platforms and relevant software tools for content creation and project management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for soccer and the MLS ecosystem
  • Innovation and creativity
  • Collaboration and teamwork
  • Accountability and attention to detail

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and focused on achieving organizational objectives

Self-Assessment Questions:

  • Do you have a passion for soccer and the MLS ecosystem?
  • Are you comfortable working in a fast-paced, team environment?
  • Do you have strong interpersonal skills and the ability to communicate effectively?
  • Are you able to work non-traditional hours, including evenings, weekends, and holidays?

ASSUMPTION: Candidates who are passionate about soccer and social media marketing, and who are comfortable working in a fast-paced, team environment, will be well-suited to this role.

⚠️ Potential Challenges

  • Working non-traditional hours, including evenings, weekends, and holidays
  • Managing live match coverage and meeting tight deadlines
  • Collaborating effectively with various departments and stakeholders
  • Keeping up with the fast-paced nature of social media and the sports industry

ASSUMPTION: Candidates should be comfortable working non-traditional hours and be able to manage their time effectively to meet deadlines.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other social media manager positions in the sports industry, but with a focus on the MLS ecosystem and its unique challenges and opportunities
  • Unlike other social media manager roles, this position requires a strong understanding of soccer and the MLS ecosystem
  • Career paths for this role may include advancement to senior management or leadership positions within the organization

ASSUMPTION: This role offers unique opportunities and challenges compared to other social media manager positions in the sports industry.

πŸ“ Sample Projects

  • Creating and executing a social media campaign for a major MLS event (e.g., MLS All-Star, Decision Day, MLS Cup)
  • Managing live match coverage and engaging with fans on social media during games
  • Collaborating with MLS photo, video, and editorial teams to produce and distribute content across MLS social media channels

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • How does the company support the growth and development of its employees?
  • What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
  • How does the company measure the success of its social media efforts, and how will my performance be evaluated?
  • What opportunities are there for collaboration and cross-departmental work in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral interview questions that assess your problem-solving and decision-making skills
  • Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.