H

MANAGER - SOCIAL MEDIA

Hard Rock International (USA), Inc.
Full-time
On-site
Remote
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager - Social Media

πŸ”Ή Company: Hard Rock International (USA), Inc.

πŸ”Ή Location: Cincinnati, OH

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 22, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading social media strategies and content creation for global platforms
  • Collaborating with various internal teams to enhance brand awareness and consumer engagement
  • Managing a team of graphic designers to support content creation and property design needs
  • Monitoring online reviews and customer service issues in digital spaces
  • Partnering with public relations, marketing, and other departments to develop brand strategies and campaigns

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong leadership skills to effectively manage social media platforms and teams.

πŸ“‹ Key Responsibilities

βœ… Curate content and maintain all global social media platforms, including but not limited to company Facebook, Twitter, YouTube, LinkedIn, Instagram, and emerging platforms

βœ… Lead the development and implementation of social media strategies, editorial calendars, and tactical plans

βœ… Provide onsite presence for events, promotions, and celebrity appearances for content building and live social media engagement

βœ… Establish and grow relationships with key influencers in the digital space

βœ… Create effective copy and creative campaigns for earned media exposure

βœ… Monitor and report performance of all marketing activities and assets against goals, identify trends and insights, and optimize plans based on these insights

βœ… Maintain consistent system of measurement and evaluation of social and mobile program success

βœ… Extend marketing initiatives and editorial content into relevant external publications (forums, new sites, blogs, etc.)

βœ… Support advertising team to ensure alignment between digital and traditional media communications

βœ… Work closely with internal departments to resolve customer service issues in digital spaces

βœ… Train leadership on mobile and social media techniques and share best practices to more effectively engage employees and management on mobile and social media sites

βœ… Assist public relations team as needed and support other key marketing efforts as needed

ASSUMPTION: This role requires a high level of multitasking, attention to detail, and strong organizational skills to manage multiple projects and teams effectively.

🎯 Required Qualifications

Education: Bachelor’s degree in hotel management, hospitality, marketing, or business administration

Experience: At least 4 years of direct social, PR, marketing, and/or brand marketing experience, including implementation of digital, mobile, and emerging campaigns. At least 4 years of social media/web 2.0 experience as an online marketer. At least 3 years of gaming experience preferred.

Required Skills:

  • Strong leadership and interpersonal skills
  • Excellent interpersonal, oral, and written communication skills
  • Meticulous, organized, and accurate
  • Extreme confidentiality
  • Familiarity with a variety of computer systems and applications
  • Ability to work effectively in a team environment
  • Analyze and think about how possible solutions impact the entire operation

Preferred Skills:

  • Fluency in additional languages
  • Experience with social media analytics tools
  • Knowledge of casino industry trends and regulations

ASSUMPTION: Candidates with a strong background in social media, marketing, and the gaming industry will be best suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Manager - Social Media role in the Cincinnati area with 5-10 years of experience)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Employee discounts on hotel stays, dining, and entertainment
  • Tuition reimbursement and professional development opportunities

Working Hours: Full-time, Monday-Friday, with flexibility to work evenings and weekends as needed for events and promotions

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Gambling Facilities and Casinos

Company Size: 1,001-5,000 employees

Founded: 2021

Company Description:

  • Hard Rock Casino Cincinnati is a gaming and entertainment destination owned and operated by Hard Rock International
  • Offers a variety of gaming options, dining, and live entertainment
  • Committed to fostering diversity, equity, and inclusion

Company Specialties:

  • Casino gaming
  • Live music and entertainment
  • Dining and bars & lounges
  • Rewards programs

Company Website: https://casino.hardrock.com/cincinnati

ASSUMPTION: Hard Rock Casino Cincinnati is a dynamic and fast-paced environment that offers a unique blend of gaming, entertainment, and dining experiences.

πŸ“Š Role Analysis

Career Level: Managerial

Reporting Structure: Reports directly to the Social Media Director

Work Arrangement: On-site, with flexibility to work remotely for certain tasks and events

Growth Opportunities:

  • Potential advancement to Director of Social Media or similar roles
  • Expansion of responsibilities based on performance and company growth
  • Professional development opportunities through training and workshops

ASSUMPTION: This role offers opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Casino and entertainment complex

Office Location(s): 1000 Broadway Street, Cincinnati, OH 45202, US

Geographic Context:

  • Cincinnati is a mid-sized city in the Midwest with a diverse population and vibrant arts and culture scene
  • The casino is located in the Pendleton neighborhood, near major league sports stadiums and shopping
  • The casino environment is hectic, fast-paced, and often crowded and noisy

Work Schedule: Full-time, with flexibility to work evenings and weekends as needed for events and promotions

ASSUMPTION: The work environment can be challenging at times, but offers a unique and exciting atmosphere for those interested in the gaming and entertainment industry.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen
  • In-person or virtual interview with hiring manager
  • Final interview with Social Media Director
  • Background check and reference check

Key Assessment Areas:

  • Social media and marketing expertise
  • Leadership and team management skills
  • Creativity and strategic thinking
  • Adaptability and problem-solving skills

Application Tips:

  • Highlight relevant social media and marketing experience, with specific examples of successful campaigns and initiatives
  • Tailor resume and cover letter to emphasize skills and experience related to the role and company
  • Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills

ATS Keywords: Social Media, Marketing, Brand Strategy, Campaign Development, Leadership, Communication, Analytics, Customer Service, Team Management, Gaming Industry, Casino

ASSUMPTION: The application process for this role may be competitive, and candidates should be prepared to demonstrate their expertise and passion for social media and marketing in the gaming industry.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Facebook, Twitter, Instagram, etc.)
  • Social media analytics tools (Hootsuite, Sprout Social, etc.)
  • Content creation and design tools (Canva, Adobe Creative Suite, etc.)
  • Project management tools (Asana, Trello, etc.)

ASSUMPTION: Candidates should be comfortable using a variety of social media platforms, analytics tools, and content creation tools to effectively manage social media campaigns and teams.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion
  • Authenticity
  • Integrity
  • Diversity
  • Equity
  • Inclusion

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Creative and innovative

Self-Assessment Questions:

  • Do you thrive in fast-paced, dynamic environments?
  • Are you comfortable working collaboratively with various teams and departments?
  • Do you have a strong sense of creativity and innovation?
  • Are you passionate about the gaming and entertainment industry?

ASSUMPTION: Candidates who are passionate, adaptable, and collaborative will be well-suited to the company's culture and work environment.

⚠️ Potential Challenges

  • Managing multiple projects and teams simultaneously
  • Working in a fast-paced and often noisy environment
  • Adapting to changes in social media trends and technologies
  • Balancing the needs of various internal teams and stakeholders

ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Social Media Manager or Digital Marketing Manager position in other industries
  • However, this role is unique in its focus on the gaming and entertainment industry and the fast-paced, dynamic work environment
  • Career paths may include advancement to Director of Social Media or similar roles within the company

ASSUMPTION: Candidates should research similar roles in other industries to better understand the unique aspects of this role and how it may differ from other social media management positions.

πŸ“ Sample Projects

  • Developing and executing a social media campaign to promote a new gaming event or promotion
  • Creating and managing a team of graphic designers to support content creation and property design needs
  • Monitoring and analyzing online reviews and customer service issues in digital spaces to improve overall customer experience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative campaign development to data analysis and team management.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the social media team currently, and how can this role help address them?
  • How does this role collaborate with other departments, such as public relations, marketing, and customer service?
  • What opportunities are there for professional development and growth within the company?
  • How does the company support work-life balance for employees in this role?
  • What are the most important priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and company, as well as their ability to think critically and strategically about the position and its responsibilities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant social media and marketing experience, as well as your passion for the gaming and entertainment industry
  • Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
  • Research the company and industry to demonstrate your knowledge and enthusiasm for the role
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.