📌 Core Information
🔹 Job Title: Manager, Social Media
🔹 Company: CPP Investments
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (onsite and remote work)
🚀 Job Overview
Key aspects of this role include:
- Managing and growing CPP Investments' organic social media presence
- Creating engaging, multimedia social content, especially short-form video
- Monitoring platform trends, audience sentiment, and reputational risks
- Collaborating with the editorial team to align social content with the organization's strategy
- Analyzing and reporting on social media performance to inform content decisions
ASSUMPTION: This role requires a strategic, creative individual with a strong background in social media management and content creation, particularly in short-form video and visual storytelling.
📋 Key Responsibilities
✅ Manage and grow CPP Investments' organic social media presence, focusing on platforms like LinkedIn, X/Twitter, and Instagram
✅ Evaluate and recommend new and emerging platforms to ensure the strategy evolves with digital trends
✅ Lead the creation and publication of engaging, multimedia social content tailored to each platform and optimized for audience engagement
✅ Produce and edit video, photographic content, and copy in support of campaigns and real-time moments
✅ Collaborate with the editorial team to ensure social content aligns with CPP Investments' content strategy, mission, and mandate
✅ Monitor platform trends, audience sentiment, and reputational risks, and provide real-time social listening reports and analysis for senior executives
✅ Act as a community manager as needed, responding to feedback, managing interactions, and elevating community sentiment
✅ Analyze and report on social media performance, drawing insights to inform content decisions and demonstrate impact
ASSUMPTION: This role requires strong analytical skills and the ability to communicate complex ideas effectively to both technical and non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: Minimum 5 years' experience managing and growing organic social media for a brand or organization
Required Skills:
- Proven experience as a content creator, especially in short-form video and visual storytelling
- Proficiency in tools such as Adobe Premiere Pro, Photoshop, and Canva; familiarity with social platforms' native editing tools
- Experience with social media management and monitoring tools (e.g., Hootsuite, Meltwater, Sprout Social)
- Strong analytical skills and experience using data to guide strategy and communicate with stakeholders
- Excellent written and verbal communication skills, with an ability to distill complex ideas for a broad audience
- Comfortable in a fast-paced environment and adaptable to shifting priorities
Preferred Skills:
- Experience in crisis communications or managing sensitive issues
- Fluency in languages other than English
ASSUMPTION: Candidates with experience in financial services or institutional investing may have an advantage in understanding the organization's context and requirements.
💰 Compensation & Benefits
Salary Range: CAD 100,000 - 150,000 per year (based on industry standards for a Manager, Social Media role in Toronto)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with employer contribution
- Employee assistance program
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, hybrid work arrangement (combination of onsite and remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services; CPP Investments is a professional investment management organization that invests the funds of the Canada Pension Plan (CPP) to help ensure its financial sustainability for generations of working and retired Canadians.
Company Size: Large (1,001-5,000 employees); As a large organization, CPP Investments offers a diverse and inspiring work environment with opportunities for career growth and development.
Founded: 1997; CPP Investments was established in 1997 to manage the assets of the Canada Pension Plan.
Company Description:
- Make an impact at a global and dynamic investment organization
- Join a team of talented professionals from top-tier institutions worldwide
- Enjoy stimulating work in a fast-paced and intellectually challenging environment
- Benefit from accelerated exposure and responsibility, global career development opportunities, and a hybrid-flexible work environment
Company Specialties:
- Public Market Investments
- Private Investments
- Real Estate Investments
- Treasury
- Risk
- Operations and Technology
- Public Affairs and Communications
- Finance
- Legal
- Human Resources
- Tax
- Private Equity
- Investment management
- Institutional investor
- Investment strategy
Company Website: http://www.cppinvestments.com
ASSUMPTION: As a large, established organization, CPP Investments offers a stable and supportive work environment with a strong focus on professional development and growth.
📊 Role Analysis
Career Level: Mid-level to senior; This role is suitable for experienced professionals looking to advance their careers in social media management and content creation.
Reporting Structure: The Manager, Social Media will report directly to the Director, Corporate Affairs and work closely with the editorial team and other stakeholders across the organization.
Work Arrangement: Hybrid; This role offers a hybrid work arrangement, combining onsite work at the Toronto headquarters with remote work options.
Growth Opportunities:
- Potential to advance to a senior leadership role within the Corporate Affairs team or other departments within the organization
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure
- Access to professional development opportunities, such as training and workshops, to enhance skills and advance career growth
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement within the organization.
🌍 Location & Work Environment
Office Type: Hybrid; CPP Investments offers a hybrid work environment, combining onsite work at the Toronto headquarters with remote work options.
Office Location(s): 1 Queen Street East, Suite 800, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods, offering a wide variety of housing options and amenities
- The city has a vibrant arts and culture scene, with numerous museums, galleries, and performance venues
- Toronto is home to a thriving food and drink scene, with a wide range of restaurants, cafes, and bars
Work Schedule: Full-time; The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. However, the work schedule may vary depending on the needs of the role and the organization.
ASSUMPTION: The hybrid work environment offers a flexible and balanced work-life arrangement, allowing employees to maintain a healthy work-life balance while still enjoying the benefits of in-person collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Social media management and content creation skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your social media management and content creation experience
- Demonstrate your understanding of the organization's mission and values
- Prepare questions to ask during the interview to show your interest in the role and the organization
ATS Keywords: Social Media Management, Content Creation, Video Production, Visual Storytelling, Data Analysis, Crisis Communications, Written Communication, Verbal Communication, Community Management, Social Media Strategy, Audience Engagement, Trend Monitoring, Platform Optimization, Collaboration, Adaptability, Digital Communication
ASSUMPTION: The application process for this role is competitive, and candidates should take the time to tailor their application materials and prepare for the interview to increase their chances of success.
🛠️ Tools & Technologies
- Adobe Premiere Pro
- Adobe Photoshop
- Canva
- Social media management and monitoring tools (e.g., Hootsuite, Meltwater, Sprout Social)
- Data analysis tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage and grow CPP Investments' social media presence.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency
- Partnership: Collaborating with stakeholders and working together to achieve common goals
- High Performance: Striving for excellence and continuously improving our work
Work Style:
- Collaborative: Working closely with team members and stakeholders to achieve common goals
- Adaptable: Embracing change and adjusting to new circumstances as needed
- Data-driven: Using data and analytics to inform decision-making and improve performance
Self-Assessment Questions:
- Do you align with CPP Investments' values of integrity, partnership, and high performance?
- Are you comfortable working in a hybrid work environment, balancing onsite and remote work?
- Do you have a data-driven approach to decision-making and problem-solving?
ASSUMPTION: Candidates who align with CPP Investments' values and work style are more likely to be successful in this role and contribute to the organization's mission and goals.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Balancing the need for timely content with the need for high-quality, strategic content
- Navigating potential reputational risks and crises on social media
- Adapting to changes in social media trends and algorithms
- Working in a fast-paced, dynamic environment with shifting priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a strategic, data-driven approach to social media management and content creation.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on managing and growing the social media presence of a large, global investment organization
- Industry-specific context: Financial services and institutional investing require a nuanced understanding of complex financial concepts and the ability to communicate them effectively to a broad audience
- Career path comparison: This role offers excellent growth opportunities for experienced professionals looking to advance their careers in social media management and content creation
ASSUMPTION: This role is unique in its focus on managing and growing the social media presence of a large, global investment organization, offering a challenging and rewarding career opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a social media strategy to increase engagement and followers on LinkedIn, X/Twitter, and Instagram
- Creating engaging, multimedia content for campaigns and real-time moments, such as earnings reports, annual reports, and thought leadership articles
- Monitoring and analyzing social media performance to inform content decisions and demonstrate impact to senior executives
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Manager, Social Media in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Corporate Affairs department?
- How does this role collaborate with other departments and stakeholders within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CPP Investments support the professional development and growth of its employees?
- What are the most challenging aspects of managing social media for a large, global investment organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask during the interview to show your interest in the role and the organization
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role
- If selected for the final interview, be prepared to present a portfolio of your social media management and content creation work
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
