📌 Core Information
🔹 Job Title: Manager, Social Media & Influencer
🔹 Company: Cronos Group Inc.
🔹 Location: Canada (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote (Canada)
🚀 Job Overview
Key aspects of this role include:
- Leading social media plans and strategy to increase brand awareness, engagement, and word of mouth.
- Overseeing social campaigns, communications, and influencer activities across multiple brands.
- Collaborating with internal teams and external stakeholders to create engaging content and execute campaigns.
- Analyzing performance data and providing actionable insights to optimize social media strategies.
- Coaching and developing the Associate Manager, Social Media & Content to support social media and influencer objectives.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of social media platforms and trends. Experience in the cannabis industry is not required but may be beneficial.
📋 Key Responsibilities
✅ Social Media Strategy & Planning: Develop and implement social media strategies that align with overall marketing objectives. Create and maintain monthly social media calendars for all platforms.
✅ Campaign Execution & Optimization: Strategically execute and publish social content, testing frequency, timing, and content type optimization to improve social performance.
✅ Influencer Marketing: Develop and maintain strategic influencer programs that ladder back to annual brand objectives. Perform outreach activities and build relationships with key influencers.
✅ Performance Analysis & Reporting: Utilize platform-specific and third-party social media tracking tools to monitor performance. Prepare monthly social media and influencer reports with unique recommendations and opportunities.
✅ Content Creation & Sourcing: Develop copy/concepts and source media for social content on a regular basis. Draft social media briefs and lead briefing calls with external agency partners.
✅ Team Leadership & Collaboration: Coach, develop, and direct the Associate Manager, Social Media & Content. Collaborate with internal teams and external stakeholders to create engaging content and execute campaigns.
ASSUMPTION: This role requires strong project management skills, the ability to work autonomously in a fast-paced environment, and a passion for staying up-to-date on content, consumer trends, and advancements in technology, particularly AI tools.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field.
Experience: Minimum 5 years of experience in social media management, community management, marketing, communication, or a similar role.
Required Skills:
- Proven experience in social media management and influencer marketing.
- Strong communication and creative problem-solving skills.
- Familiarity with content management systems such as WordPress.
- Working knowledge of content and layout design tools such as Adobe InCopy and InDesign.
- Excellent computer skills with MS Office.
- Solid understanding of various content platforms and practices such as SEO, SMO, and PPC.
- Team player mentality with the ability to partner with internal teams and external stakeholders.
Preferred Skills:
- Experience in the cannabis industry.
- Fluency in languages other than English.
ASSUMPTION: Candidates with a proven track record in social media management and a passion for the cannabis industry are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-senior level marketing role in Canada, the estimated salary range is CAD 90,000 - 120,000 per year. This estimate is subject to change based on the candidate's experience and skills.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Employee assistance program.
- Paid time off (vacation, sick, and holidays).
- Employee discounts on company products.
Working Hours: Full-time, typically 40 hours per week. Flexible hours may be required to accommodate campaign deadlines and events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits listed are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Cronos Group operates in the cannabis industry, focusing on building disruptive intellectual property through cannabis research, technology, and product development.
Company Size: Cronos Group is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Cronos Group was founded in 2013 and is headquartered in Toronto, Ontario, Canada.
Company Description:
- Cronos Group is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development.
- The company is passionate about responsibly elevating the consumer experience and building an iconic brand portfolio, which includes Spinach®, PEACE NATURALS®, and Lord Jones®.
- Cronos Group is committed to fostering a diverse and inclusive work environment, welcoming applications from people with disabilities and people with diverse backgrounds, identities, and cultures.
Company Specialties:
- Cannabis research and development.
- Product development and manufacturing.
- Branding and marketing.
- Regulatory affairs and compliance.
Company Website: http://thecronosgroup.com
ASSUMPTION: Cronos Group's focus on innovation, research, and development makes it an attractive employer for candidates interested in the cannabis industry and cutting-edge technology.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the marketing and communications department.
Reporting Structure: The Manager, Social Media & Influencer reports directly to the Group Creative Director and oversees the Associate Manager, Social Media & Content.
Work Arrangement: This role is remote, with the expectation that the candidate will be based in Canada. Flexible hours may be required to accommodate campaign deadlines and events.
Growth Opportunities:
- Progression to a senior or director-level role within the marketing and communications department.
- Expansion of responsibilities to include additional brands or regions.
- Cross-functional collaboration and project management opportunities.
ASSUMPTION: This role offers significant growth potential for candidates with strong leadership skills and a proven track record in social media management and influencer marketing.
🌍 Location & Work Environment
Office Type: Remote (work from home).
Office Location(s): Canada (remote).
Geographic Context:
- Canada has a diverse and multicultural population, offering a rich cultural experience for remote workers.
- The cannabis industry in Canada is regulated and growing, providing opportunities for career development and innovation.
- Canada offers universal healthcare, a high standard of living, and a strong education system.
Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be required to accommodate campaign deadlines and events.
ASSUMPTION: The remote work arrangement offers candidates the flexibility to work from anywhere in Canada, with the expectation that they will have a suitable home office setup and reliable internet access.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR department.
- In-depth phone or video interview with the hiring manager and/or team members.
- Final in-person or video interview with senior leadership.
- Background check and reference check (if applicable).
Key Assessment Areas:
- Strategic thinking and planning for social media campaigns.
- Creativity and innovation in content development and execution.
- Strong communication and collaboration skills with internal teams and external stakeholders.
- Analytical skills and data-driven decision-making for performance optimization.
- Leadership and coaching skills for managing the Associate Manager, Social Media & Content.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your social media campaigns, their outcomes, and the impact you made on brand awareness, engagement, and word of mouth.
- Demonstrate your understanding of the cannabis industry and its unique challenges and opportunities.
- Prepare questions to ask the interviewer about the company's social media strategy, team dynamics, and growth opportunities.
ATS Keywords: Social media management, influencer marketing, content strategy, campaign execution, performance analysis, team leadership, cannabis industry, remote work, marketing communications.
ASSUMPTION: Cronos Group uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.).
- Content management systems (WordPress, etc.).
- Design tools (Adobe InCopy, InDesign, etc.).
- Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.).
- Project management tools (Asana, Trello, etc.).
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Cronos Group values creativity, curiosity, and a passion for pushing boundaries in the cannabis industry.
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect among employees.
- Accountability: Cronos Group holds its employees to high standards of integrity, responsibility, and ownership in their roles.
Work Style:
- Dynamic and fast-paced: The marketing and communications department operates in a rapidly changing environment, requiring adaptability and quick decision-making.
- Data-driven: Cronos Group uses data and analytics to inform strategic decisions and measure performance.
- Team-oriented: The company values collaboration, open communication, and mutual support among employees.
Self-Assessment Questions:
- Do you share Cronos Group's passion for innovation and pushing boundaries in the cannabis industry?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change quickly?
- Do you thrive in a team-oriented work culture and enjoy collaborating with internal teams and external stakeholders?
ASSUMPTION: Candidates who align with Cronos Group's values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Working in a heavily regulated industry (cannabis) may present unique challenges and limitations for social media and influencer marketing campaigns.
- The remote work arrangement may require strong self-motivation, time management, and communication skills to maintain productivity and collaboration.
- Managing a team member (Associate Manager, Social Media & Content) may present challenges in delegation, coaching, and performance management.
- Keeping up with the rapidly evolving social media landscape and emerging platforms may require continuous learning and adaptation.
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position offers a unique opportunity to work in the growing and innovative cannabis industry.
- Unlike traditional consumer packaged goods or retail brands, Cronos Group's brands cater to a niche market with specific regulations and consumer preferences.
- Career progression in this role may lead to senior or director-level positions within the marketing and communications department or other functional areas of the business.
ASSUMPTION: This role offers a unique blend of marketing and communications experience, with a focus on the cannabis industry and social media management.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new cannabis product, including influencer partnerships and user-generated content contests.
- Analyzing and optimizing social media performance data to improve engagement and word of mouth for an established brand in the Cronos Group portfolio.
- Creating and implementing a strategic influencer marketing program to raise brand awareness and drive sales for a seasonal product promotion.
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Manager, Social Media & Influencer in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing and communications strategy for Cronos Group?
- What are the biggest challenges facing the social media and influencer marketing efforts for Cronos Group's brands?
- How does Cronos Group support the professional development and growth of its employees?
- What is the team dynamic like, and how does this role collaborate with other departments and external stakeholders?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media campaigns, their outcomes, and the impact you made on brand awareness, engagement, and word of mouth.
- Prepare questions to ask the interviewer about the company's social media strategy, team dynamics, and growth opportunities.
- If selected for an interview, be prepared to discuss your understanding of the cannabis industry and its unique challenges and opportunities.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
