- Job Title: Manager, Social Media & Influencer
- Company: AirAsia
- Location: Wisma Capital A, Kuala Lumpur, Malaysia
- Job Type: Full-Time
- Category: Marketing & Communications
- Date Posted: June 10, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
AirAsia is seeking a dynamic and creative Social Media & Influencer Manager to lead strategic campaigns that elevate the brand's presence across cultural moments and platforms. This role involves owning the social strategy behind major campaigns, leading a small team, and collaborating with cross-functional teams to deliver impactful storytelling.
Assumption: This role requires a balance of creativity and structure, with the ability to manage teams and navigate complex projects.
📋 Key Responsibilities
- Campaign Strategy: Develop and execute social-first content plans that connect with audiences across regions and platforms.
- Team Leadership: Lead a small team consisting of a Social Media Manager, Executive, and Production Lead to brainstorm, brief, and bring campaigns to life.
- Influencer Management: Define the influencer approach for each campaign, identifying the right talent and integrating them into the wider strategy.
- Content Review: Provide clear, constructive feedback on content, concepts, and creator submissions to elevate the work.
- Stakeholder Alignment: Collaborate with PR, marketing, growth, and regional teams to ensure messaging, timing, and creative are in sync.
- Performance Analysis: Use insights from performance data and social listening to guide strategy and identify opportunities.
- Campaign Calendar Management: Own and maintain the campaign calendar, planning ahead, setting lead times, and ensuring the team is prepared.
- Creative Workshops: Lead creative sessions and campaign workshops that spark bold, actionable ideas.
- Presentation & Mentoring: Create internal strategy decks, present clear plans to senior stakeholders, and mentor team members to support their growth.
Assumption: This role involves a high level of collaboration and stakeholder management, requiring strong communication and leadership skills.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field.
- Experience: 5+ years in social strategy, content, or influencer marketing, with campaign leadership experience across multiple regions.
- Required Skills:
- Proven leadership and team management skills
- Strong creative and strategic thinking abilities
- Excellent communication and presentation skills
- Experience with social media platforms and analytics tools
- Cultural fluency, especially across Southeast Asia
- Ability to give constructive feedback and mentor team members
- Preferred Skills:
- Experience working with cross-functional teams in a fast-paced environment
- Familiarity with AirAsia's brand and industry
- Proficiency in additional languages spoken in Southeast Asia
Assumption: Candidates should have a strong portfolio demonstrating their creative and strategic abilities, as well as experience managing teams to deliver successful campaigns.
💰 Compensation & Benefits
- Salary Range: Based on industry standards for a Manager-level role in Kuala Lumpur, the estimated salary range is RM 150,000 - RM 250,000 per year.
- Benefits: Comprehensive benefits package, including health insurance, retirement plans, and employee discounts on AirAsia flights and services.
- Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional weekend work may be required to support campaign launches and events.
Assumption: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. The final offer will be made by AirAsia's HR department.
📌 Applicant Insights
🔍 Company Context
- Industry: AirAsia is a leading low-cost airline headquartered in Malaysia, operating in 24 countries with over 10,000 employees.
- Company Size: With over 10,000 employees, AirAsia offers a large, diverse work environment with ample opportunities for growth and collaboration.
- Founded: Established in 2001, AirAsia has grown from a small domestic carrier to a global aviation and travel tech company.
- Company Description: AirAsia is committed to making flying affordable for everyone, connecting people and transforming lives through innovative travel solutions.
- Company Specialties: AirAsia specializes in low-cost air travel, digital travel and lifestyle platforms, and aviation engineering services.
📊 Role Analysis
- Career Level: This role is a mid-level management position, offering opportunities for growth and development within AirAsia's marketing and communications department.
- Reporting Structure: The Social Media & Influencer Manager reports directly to the Head of Marketing and oversees a small team consisting of a Social Media Manager, Executive, and Production Lead.
- Work Arrangement: This is an on-site role based at AirAsia's headquarters in Kuala Lumpur, with occasional remote work and flexible hours to support campaign needs.
- Growth Opportunities: With AirAsia's expanding digital presence and growing marketing team, there are ample opportunities for career progression within the company.
Assumption: This role offers a unique opportunity to work for a well-established brand in the travel industry, with potential for growth and exposure to diverse marketing campaigns.
🌍 Location & Work Environment
- Office Type: AirAsia's headquarters is a modern, collaborative workspace with open-plan offices and dedicated team spaces.
- Office Location: Wisma Capital A, Kuala Lumpur, Malaysia. AirAsia's headquarters is conveniently located near public transportation and amenities.
- Geographic Context: Kuala Lumpur is a multicultural city with a vibrant arts and entertainment scene, offering a high quality of life and numerous opportunities for personal and professional growth.
- Work Schedule: Standard office hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional weekend work may be required to support campaign launches and events.
Assumption: AirAsia's headquarters provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development.
💼 Interview & Application Insights
- Typical Process: AirAsia's interview process consists of an initial phone or video screening, followed by two to three on-site interviews with key stakeholders, including the hiring manager and team members.
- Key Assessment Areas: Candidates will be evaluated on their creative and strategic thinking, leadership and team management skills, cultural fluency, and ability to give and receive constructive feedback.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful social media campaigns you've led, demonstrating your creative and strategic abilities.
- Familiarize yourself with AirAsia's brand and industry to show your enthusiasm and understanding of the company.
ATS Keywords: Social Media Strategy, Influencer Marketing, Campaign Leadership, Team Management, Creative Thinking, Performance Analysis, Stakeholder Management, Cultural Fluency, Feedback, Collaboration, Content Planning, Storytelling, Data Insights, Mentoring
Assumption: AirAsia's recruitment process is designed to assess candidates' fit for the role and company culture, with a focus on creativity, strategic thinking, and leadership skills.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, TikTok, etc.)
- Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
- Analytics and reporting tools (Google Analytics, Sprout Social, Hootsuite Insights, etc.)
- Project management tools (Asana, Trello, Microsoft Project, etc.)
- Presentation software (PowerPoint, Google Slides, Keynote, etc.)
Assumption: Candidates should be comfortable using social media platforms and relevant management, analytics, and project management tools to effectively manage campaigns and teams.
👔 Cultural Fit Considerations
- Company Values: AirAsia's core values include being passionate, having a positive attitude, being customer-focused, and working together as a team.
- Work Style: AirAsia fosters a collaborative and dynamic work environment, with a focus on creativity, innovation, and continuous learning.
- Self-Assessment Questions:
- How do you embody AirAsia's core values in your daily work?
- How do you approach giving and receiving constructive feedback to support team growth?
- How do you balance creativity and structure in your work, and how have you applied this to successful campaigns in the past?
Assumption: Candidates should demonstrate a strong fit with AirAsia's company culture, values, and work style to be successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively.
- Working with cross-functional teams and stakeholders, requiring strong communication and collaboration skills to navigate different perspectives and priorities.
- Adapting to a fast-paced, dynamic work environment with changing priorities and tight deadlines.
Assumption: Candidates should be comfortable working in a fast-paced environment and have strong organizational and communication skills to overcome these challenges.
📈 Similar Roles Comparison
- Campaign Manager (Marketing Agency): This role focuses on executing client campaigns, whereas the Social Media & Influencer Manager role is focused on AirAsia's brand campaigns. The agency role may involve managing multiple clients and their unique brand voices, while the AirAsia role requires a deep understanding of the company's brand and industry.
- Social Media Manager (In-house): This role is typically more focused on day-to-day content creation and community management, whereas the Social Media & Influencer Manager role involves strategic campaign planning and leadership. The in-house role may have a broader scope, including content creation, community management, and analytics, while the AirAsia role is more specialized in campaign strategy and leadership.
Assumption: Candidates should understand the unique aspects of this role compared to similar positions in marketing agencies or in-house teams to ensure a strong fit for their skills and career goals.
📝 Sample Projects
- Ramadan Campaign: Lead the social media strategy for AirAsia's Ramadan campaign, including influencer activations, content creation, and performance analysis.
- Route Launch: Develop a social media campaign to announce and promote a new flight route, including creative content, influencer partnerships, and engagement strategies.
- Brand Awareness Campaign: Create a social media campaign focused on increasing AirAsia's brand awareness, targeting specific audience segments and utilizing various content formats and platforms.
Assumption: Candidates should be able to provide examples of successful social media campaigns they've led, demonstrating their creative and strategic abilities, as well as their understanding of AirAsia's brand and industry.
❓ Key Questions to Ask During Interview
- How does this role fit into AirAsia's overall marketing strategy, and how will my work contribute to the company's goals?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments and teams?
- How does AirAsia support the professional growth and development of its employees, particularly in the marketing and communications department?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does AirAsia approach work-life balance, and what resources are available to support employees' well-being?
Assumption: Candidates should ask thoughtful questions that demonstrate their interest in the role and company, as well as their understanding of the industry and the challenges facing the marketing and communications department.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://airasia.wd3.myworkdayjobs.com/Careers/job/Wisma-Capital-A/Manager--Social-Media---Influencer_JR0031209).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful social media campaigns you've led, demonstrating your creative and strategic abilities.
- Familiarize yourself with AirAsia's brand and industry to show your enthusiasm and understanding of the company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
