Manager, Social Media & Influencer Marketing

📌 Core Information

🔹 Job Title: Manager, Social Media & Influencer Marketing

🔹 Company: Fortune Brands

🔹 Location: Deerfield, Illinois, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing social media strategies across FBIN brands
• Building and executing influencer marketing strategies
• Leading and developing a team of social media specialists
• Collaborating cross-functionally with various teams to enhance brand awareness

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and trends.

📋 Key Responsibilities

✅ Build annual social strategies that ladder up to overall media/brand plans

✅ Orchestrate social influencer strategies resulting in long-term relationship building and brand advocacy

✅ Lead and develop paid social activations for Moen across all paid social platforms

✅ Stay informed with evolving social media landscape and advocate for bold, on-brand social engagement programs

✅ Research and design strategies for early adoption of emerging/new social media platforms and tools

✅ Inspire cross-functional teams to advance digital thinking and best practices

✅ Build and enhance partnerships with key external contacts at major social media platforms

✅ Orchestrate the development of social creative across all owned platforms

✅ Drive innovation across all FBIN social channels

✅ Manage budgets and allocation of funds across social channels

✅ Manage, recruit, mentor, and participate in the career development of the social team

✅ Share best practices globally to increase social knowledge across geographic regions and business units

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, team leadership, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s Degree in Communications, Marketing, Advertising, Public Relations, Media Studies, Business, or a related field

Experience: Minimum 8 years’ experience in Digital Marketing with a focus on Social Media

Required Skills:

• Deep working knowledge of social media channels
• Management of performance-based paid social advertising campaigns
• Comprehensive understanding of best practices standards for all social media channels
• Experience building strategy around content, voice, user-generated content, and community
• Experience building, executing, and expanding an influencer marketing strategy
• Solid track record of building, coaching, and mentoring social teams

Preferred Skills:

• Experience working with Sprinklr, Curlate, IZEA, or other social media management tools
• Familiarity with the home products, security, or commercial building markets

ASSUMPTION: Candidates should have a strong background in social media marketing, with a proven track record in influencer marketing and team leadership.

💰 Compensation & Benefits

Salary Range: $70,000 - $110,000 USD per year

Benefits:

• Health Plans
• 401(k) Program
• Product Discounts
• Flexible Time Off
• Fertility Benefits
• Adoption Benefits

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM

ASSUMPTION: The salary range is based on industry standards for a manager-level role in digital marketing. Benefits are comprehensive and competitive.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, specifically focused on home products, security, and commercial building markets

Company Size: 10,001+ employees, providing ample opportunities for growth and collaboration

Founded: 1999, with a rich history of innovation and growth

Company Description:

• Fortune Brands Innovations is an industry-leading innovation company focused on creating smarter, safer, and more beautiful homes and improving lives
• The company's driving purpose is to elevate every life by transforming spaces into havens
• Fortune Brands is a brand, innovation, and channel leader focused on exciting, supercharged categories in the home products, security, and commercial building markets

Company Specialties:

• Home Products
• Security
• Commercial Building

Company Website: www.fbin.com

ASSUMPTION: Fortune Brands is a well-established company with a strong focus on innovation and growth in the home products, security, and commercial building markets.

📊 Role Analysis

Career Level: Managerial, with opportunities for growth and development

Reporting Structure: Reports to the Senior Director, Paid Media, and oversees a team of social media specialists

Work Arrangement: On-site, with the possibility of hybrid or remote work in the future

Growth Opportunities:

• Potential to grow within the social media team or explore opportunities in other departments
• Chance to work on high-impact projects and initiatives
• Opportunity to develop and mentor team members

ASSUMPTION: This role offers strong growth potential, both within the social media team and across the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with collaborative workspaces

Office Location(s): 520 Lake Cook Road, Deerfield, IL, US

Geographic Context:

• Deerfield is a suburb of Chicago, offering a mix of urban and suburban living
• The area is known for its high-quality schools, diverse neighborhoods, and abundant recreational opportunities
• Deerfield is conveniently located near major highways and public transportation options

Work Schedule: Full-time, typically Monday-Friday, with some flexibility for remote work

ASSUMPTION: The work environment is collaborative and supportive, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and planning
• Leadership and team management skills
• Knowledge of social media platforms and trends
• Cross-functional collaboration and communication

Application Tips:

• Highlight relevant experience and achievements in social media marketing and influencer marketing
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare examples of successful social media campaigns and their outcomes

ATS Keywords: Social Media Strategy, Influencer Marketing, Digital Marketing, Paid Social Advertising, Community Engagement, Content Strategy, Team Leadership, Budget Management, Cross-Functional Collaboration, Emerging Platforms, Brand Advocacy, Performance Metrics, Social Media Trends, Vendor Management, Creative Development, Training and Development

ASSUMPTION: The application process is thorough and competitive, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Sprinklr
• Curlate
• IZEA
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: Familiarity with these tools is preferred, but not required. The company may provide training and support for new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Accountability
• Customer Focus

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Results-driven and accountable
• Customer-focused and committed to excellence

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you passionate about staying up-to-date with the latest social media trends and technologies?
• Do you have a proven track record of driving results and achieving success in a fast-paced, dynamic environment?

ASSUMPTION: Fortune Brands values a strong cultural fit, with a focus on innovation, collaboration, and customer focus.

⚠️ Potential Challenges

• Managing a team and balancing multiple priorities
• Keeping up with the fast-paced and ever-changing social media landscape
• Collaborating effectively with cross-functional teams
• Adapting to a large, corporate work environment

ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and effective communication skills.

📈 Similar Roles Comparison

• This role is unique in its focus on social media and influencer marketing for a diverse portfolio of brands
• Similar roles in other industries may have a narrower focus or less brand diversity
• Career progression may involve moving into a director or vice president role within the social media team or exploring opportunities in other departments

ASSUMPTION: This role offers a unique opportunity to work on a wide range of brands and collaborate with diverse teams.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch
• Building and maintaining relationships with key social media influencers and their engaged communities
• Analyzing and optimizing paid social advertising campaigns to improve performance and ROI

ASSUMPTION: These projects are representative of the types of initiatives this role may be involved in, but the specific projects may vary based on the company's priorities and needs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media team?
• How does the social media team collaborate with other departments, such as product, innovation, and customer service?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Fortune Brands support the professional development and growth of its employees?
• What are the most rewarding aspects of working in the social media team at Fortune Brands?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful social media campaigns and their outcomes
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.