📌 Core Information
🔹 Job Title: Manager Social Media Marketing
🔹 Company: PUMA Group
🔹 Location: Local Office Bangalore, India
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing effective social media strategies to increase brand heat and engagement across all major platforms.
- Creating, curating, and managing high-quality, engaging content tailored for various platforms, collaborating with design and copy teams.
- Identifying, onboarding, and managing relevant influencers and agencies who align with campaign goals and brand values.
- Working closely with internal teams and external agencies to ensure cohesive execution of marketing campaigns.
- Tracking performance metrics and optimizing based on analytics to improve future results and ROI.
ASSUMPTION: This role requires a strategic and creative individual with a strong understanding of content creation and curation, as well as experience in managing brand accounts with significant scale and engagement.
📋 Key Responsibilities
✅ Develop and implement effective social media strategies to increase brand heat and engagement across all major platforms including Instagram, X, YouTube, and Pinterest.
✅ Manage and oversee PUMA India's social media accounts, ensuring consistent brand messaging and community engagement through timely responses.
✅ Monitor, analyze, and report on social media performance metrics, adjusting strategies as needed to optimize results.
✅ Create, curate, and manage high-quality, engaging content tailored for various platforms, collaborating with design and copy teams to produce compelling visuals and copy.
✅ Develop and execute a content calendar for all brand social channels, staying updated on content formats and trends to keep our presence fresh and relevant.
✅ Identify, onboard, and manage relevant influencers and agencies who align with campaign goals and brand values, leading the end-to-end execution of campaigns.
✅ Track performance metrics (engagement, reach, traffic, conversions) for both social media and influencer campaigns, preparing actionable insights and optimizing based on analytics.
✅ Work closely with internal teams across marketing, product, digital, PR, and finance, as well as external brand and creative agencies, to ensure cohesive execution of marketing campaigns.
ASSUMPTION: This role requires strong project management, communication, and negotiation skills, as well as the ability to work effectively with both internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 5+ years of relevant experience in social media management, digital marketing, or brand content strategy.
Required Skills:
- Proven track record of handling brand accounts with significant scale and engagement across Instagram, X, YouTube, Pinterest.
- Proven track record of managing influencer campaigns and external agency partners.
- Strong portfolio of social campaigns or brand content.
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer).
- Fluency in English and Hindi.
- Experience working with cross-functional teams and external agencies.
ASSUMPTION: Candidates with experience in the sports or lifestyle industry may have an advantage, as they will have a better understanding of PUMA's brand and target audience.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a mid-level marketing manager in Bangalore)
Benefits:
- Medical, dental, and vision insurance.
- Retirement savings plan with company match.
- Generous vacation and sick leave policies.
- Employee discounts on PUMA products.
Working Hours: Full-time, Monday-Friday, with some flexibility for occasional remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager in Bangalore. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Sportswear and Footwear)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1948 (Over 75 years ago)
Company Description:
- PUMA is one of the world’s leading sports brands, designing, developing, selling, and marketing footwear, apparel, and accessories.
- PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
- PUMA collaborates with renowned designers and brands to bring sport influences into street culture and fashion.
Company Specialties:
- Footwear
- Apparel
- Accessories
- Sports Marketing
- Brand Collaboration
Company Website: http://about.puma.com/en/careers
ASSUMPTION: Working for a large, established company like PUMA offers opportunities for career growth and development, as well as the chance to work on high-profile campaigns and collaborations.
📊 Role Analysis
Career Level: Mid-level to Senior-level marketing role, with potential for growth into a leadership position.
Reporting Structure: This role reports directly to the Head of Marketing for PUMA India.
Work Arrangement: Primarily on-site, with some flexibility for occasional remote work.
Growth Opportunities:
- Potential to take on additional responsibilities and grow into a leadership role within the marketing department.
- Opportunities to work on global campaigns and collaborate with international teams.
- Chance to learn from and work with experienced marketing professionals within the company.
ASSUMPTION: This role offers significant opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with on-site amenities.
Office Location(s): Local Office Bangalore, India
Geographic Context:
- Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India.
- The city is known for its pleasant climate, vibrant culture, and thriving tech industry.
- Bangalore is also home to a diverse range of sports teams and events, providing ample opportunities for sports marketing and sponsorship.
Work Schedule: Full-time, Monday-Friday, with some flexibility for occasional remote work.
ASSUMPTION: Working in Bangalore offers a unique blend of cultural experiences, professional opportunities, and a pleasant climate, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call with the HR department to discuss the role and assess cultural fit.
- In-person or virtual interview with the hiring manager and/or other members of the marketing team.
- Final round of interviews, which may include a case study or presentation.
Key Assessment Areas:
- Strategic thinking and planning.
- Creativity and innovation in content creation.
- Communication and presentation skills.
- Project management and organizational skills.
- Cultural fit and alignment with PUMA's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your social media marketing experience and achievements.
- Demonstrate your understanding of PUMA's brand and target audience in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.
ATS Keywords: Social Media Marketing, Digital Marketing, Content Creation, Influencer Marketing, Brand Strategy, Campaign Management, Performance Tracking, Trend Analysis, Creative Thinking, Teamwork, Communication, Negotiation, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to increase your chances of success.
🛠️ Tools & Technologies
- Social media platforms: Instagram, X, YouTube, Pinterest
- Social media analytics tools: Hootsuite, Sprout Social, Buffer
- Project management tools: Asana, Trello, Microsoft Project
- Design tools: Adobe Creative Suite, Canva, Sketch
- Content creation tools: Hootsuite Insights, Buzzsumo, Google Trends
ASSUMPTION: Familiarity with these tools and technologies is not required, but candidates with experience using them may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Be Driven: PUMA values individuals who are passionate, ambitious, and committed to driving results.
- Be Vibrant: PUMA encourages creativity, innovation, and a vibrant, energetic approach to work.
- Be Together: PUMA fosters a collaborative, team-oriented work environment.
- Be You: PUMA values diversity and encourages employees to bring their unique perspectives and experiences to the workplace.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on communication and coordination.
- Creative and innovative, with a willingness to take risks and try new approaches.
Self-Assessment Questions:
- Do I have a proven track record of driving results and achieving success in a fast-paced, dynamic environment?
- Am I comfortable working collaboratively and coordinating with multiple stakeholders to achieve shared goals?
- Do I have a creative and innovative approach to problem-solving and content creation?
- Am I comfortable working in a diverse, inclusive environment where my unique perspectives and experiences are valued?
ASSUMPTION: Candidates who align with PUMA's values and work style are more likely to be successful in this role and enjoy a better cultural fit within the organization.
⚠️ Potential Challenges
- Managing a large volume of content and campaigns across multiple platforms can be time-consuming and demanding.
- Working with external agencies and influencers can present unique challenges in terms of communication, coordination, and negotiation.
- Keeping up with the latest trends and best practices in social media marketing requires continuous learning and adaptation.
- Balancing the need for consistent branding with the desire to create fresh, engaging content can be challenging.
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively with external partners, and adapt to a fast-changing industry to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Manager position in a retail or sports industry company.
- However, the scale and scope of this role may be larger than comparable positions in smaller organizations, with more responsibility for strategy and leadership.
- Career progression in this role may lead to a Senior Marketing Manager or Director of Marketing position within PUMA or another organization.
ASSUMPTION: Candidates should consider the unique aspects of this role, such as its scale, scope, and potential for growth, when comparing it to similar positions in other organizations.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line, including content creation, influencer partnerships, and performance tracking.
- Analyzing social media performance metrics to identify trends, optimize content, and improve engagement rates.
- Managing a team of social media coordinators or interns to support content creation, scheduling, and community management efforts.
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from strategic planning and execution to analytics and team management.
❓ Key Questions to Ask During Interview
- Can you describe the current social media strategy for PUMA India, and how this role fits into its execution?
- How does the marketing team collaborate with other departments, such as product, digital, and PR, to ensure cohesive campaign execution?
- What are the most significant challenges facing the social media marketing team at PUMA India, and how can this role help address them?
- What opportunities exist for growth and development within the marketing department and the broader organization?
- How does PUMA support work-life balance for its employees, particularly in a role that may require occasional remote work?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media marketing experience and achievements.
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills.
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
