Manager, Social Media Strategy

📌 Core Information

🔹 Job Title: Manager, Social Media Strategy

🔹 Company: Pulse Advertising GmbH

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Hybrid (3 office days per week)

🔹 Category: Advertising Services

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Crafting innovative, insight-led social strategies that blend AI-driven tools, platform trends, and influencer culture
• Conducting social listening and cultural trend analysis to identify fresh growth opportunities for clients
• Developing holistic recommendations that bring together paid, organic, and influencer elements for maximum impact
• Collaborating closely with various teams to turn strategy into action and analyze performance regularly

ASSUMPTION: This role requires a strong strategic mindset, passion for social innovation, and the ability to work effectively in a fast-paced, collaborative environment.

📋 Key Responsibilities

✅ Craft innovative, insight-led social strategies that blend AI-driven tools, platform trends, and influencer culture

✅ Dive into social listening and cultural trend analysis to identify fresh growth opportunities for clients

✅ Develop holistic recommendations that bring together paid, organic, and influencer elements for maximum impact

✅ Collaborate closely with Creative, Paid Media, Data, Influencer, and Client Services teams to turn strategy into action

✅ Analyze performance regularly and adapt your approach to boost engagement, reach, and results

ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration to drive successful social media campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-5 years of experience in social strategy from a digital or creative agency environment

Required Skills:

• Sharp eye for platform trends and understanding of audience behavior
• Confidence using tools like Brandwatch, Pulsar, and GWI to translate data into strategy
• Clear, strategic communication and presentation skills
• Fluency in English; additional language skills are a plus

Preferred Skills:

• Experience working with global brands
• Knowledge of multiple social media platforms and their unique features

ASSUMPTION: Candidates with a strong portfolio demonstrating their strategic thinking and creative problem-solving skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level social media strategist role in Berlin)

Benefits:

• Work abroad opportunities in London, Milan, Paris, Hamburg, or Berlin
• Career coaching with one-to-one coaching sessions and team workshops
• Hybrid remote policy, working from home two days a week
• Pet-friendly offices

Working Hours: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely two days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pulse Advertising GmbH operates in the advertising services industry, focusing on social media marketing, influencer marketing, and performance marketing.

Company Size: With 51-200 employees, Pulse Advertising offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: In 2014, Pulse Advertising was founded with a mission to make advertising meaningful by building communities on social media.

Company Description:

• Pulse Advertising works with multinational consumer brands at the headquarter, regional, and local market levels.
• The company is uniquely positioned to serve global brands through its international setup, globalized team structure, and deep social media expertise.
• Pulse Advertising is proud to serve some of the world’s most valuable companies, including Apple, BMW Mini, BlackRock, Kering, American Express, and Estée Lauder.

Company Specialties:

• Social Media Marketing
• Influencer Marketing
• Social Strategy
• Social Media Management
• Paid Social and Performance Marketing

Company Website: https://www.pulse-advertising.com

ASSUMPTION: Pulse Advertising's international presence and diverse client base offer unique opportunities for candidates seeking global exposure and experience working with high-profile brands.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in social media strategy.

Reporting Structure: The Manager, Social Media Strategy will report directly to the Head of Strategy and work closely with various teams, including Creative, Paid Media, Data, Influencer, and Client Services.

Work Arrangement: This is a hybrid role, with employees working from the office three days a week and remotely two days a week.

Growth Opportunities:

• Potential to work with global brands and gain international experience
• Opportunities to collaborate with and learn from experienced professionals across various teams
• Career coaching and professional development opportunities

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in social media strategy and gain experience working with global brands.

🌍 Location & Work Environment

Office Type: Pulse Advertising's Berlin office is located in the city center, offering a convenient commute and a vibrant work environment.

Office Location(s): Rödingsmarkt 9, Hamburg, 20459, DE (Headquarters); 6 Harrison St, FL 5, New York City, NY 10013, US; Via Crocefisso, 5, Milan, Lombardia 20122, IT; Lexington Street, 29-35, London, England W1F 9AH, GB; Torstraße 85, Berlin, Berlin 10119, DE

Geographic Context:

• Berlin is a major European hub for technology, startups, and creativity, offering a dynamic and innovative work environment.
• The city is known for its vibrant nightlife, diverse culture, and rich history, providing ample opportunities for leisure and entertainment outside of work.
• Berlin has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with employees working from the office three days a week and remotely two days a week.

ASSUMPTION: The hybrid work arrangement and central office location cater to candidates seeking a balance between work and personal life, as well as those who prefer an urban work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Head of Strategy and/or other team members
• Case study or presentation task, depending on the role
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Understanding of social media trends and audience behavior
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your previous social media strategies and their outcomes to discuss during the interview.
• Research Pulse Advertising's clients and industry to demonstrate your understanding of the company's work and the broader advertising landscape.

ATS Keywords: Social Media Strategy, Digital Culture, Trend Analysis, Cultural Signals, AI-Driven Tools, Influencer Culture, Performance Analysis, Communication, Data Translation, Creative Collaboration

ASSUMPTION: Pulse Advertising's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Brandwatch
• Pulsar
• GWI
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using social media management tools, data analysis platforms, and project management software to effectively manage their workload and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Integrity
• Expertise
• Growth

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your strategies?
• Do you have a strong sense of creativity and a passion for social media?

ASSUMPTION: Candidates who are self-motivated, adaptable, and passionate about social media will be well-suited to Pulse Advertising's work environment and company culture.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of social media trends and platforms, necessitating continuous learning and adaptation
• Collaborating effectively with diverse teams, requiring strong communication and interpersonal skills
• Working in a hybrid environment, which may present unique challenges in terms of communication and team dynamics

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, leveraging their strong organizational skills, adaptability, and communication abilities to thrive in this role.

📈 Similar Roles Comparison

• Compared to other social media strategy roles, this position offers a unique opportunity to work with global brands and gain international experience.
• Pulse Advertising's focus on social media marketing and influencer marketing sets it apart from more general advertising agencies.
• This role offers strong growth potential, with opportunities to advance one's career in social media strategy and gain experience working with high-profile brands.

ASSUMPTION: Candidates should consider the unique aspects of this role and weigh them against their personal and professional goals when deciding whether to apply.

📝 Sample Projects

• Developing a comprehensive social media strategy for a global fashion brand, incorporating paid, organic, and influencer elements to drive brand awareness and engagement
• Conducting a social listening analysis to identify trends and opportunities for a tech company looking to expand its social media presence
• Creating a performance analysis report to evaluate the success of a recent social media campaign and make data-driven recommendations for future campaigns

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that candidates can expect in this role, highlighting the strategic, data-driven, and collaborative nature of the work.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader organization?
• How does Pulse Advertising support the professional development and growth of its employees?
• What are the most challenging aspects of working in social media strategy, and how does Pulse Advertising help its employees navigate these challenges?
• How does Pulse Advertising approach collaboration and communication in a hybrid work environment?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to provide insight into the company's culture, work environment, and expectations for the role, helping candidates make an informed decision about whether to accept a job offer.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media strategies and their outcomes to discuss during the interview
• Research Pulse Advertising's clients and industry to demonstrate your understanding of the company's work and the broader advertising landscape
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.