Manager, Social Media - Zales

📌 Core Information

🔹 Job Title: Manager, Social Media - Zales

🔹 Company: Signet Jewelers

🔹 Location: Support Center - Irving, TX

🔹 Job Type: Full-time, Hybrid

🔹 Category: Retail, Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site presence with remote work

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for Zales and Banter brands
• Creating engaging, lo-fi content to drive brand relevance and follower growth
• Managing and optimizing organic social media platforms
• Collaborating with cross-functional teams to integrate brand priorities into social strategies
• Analyzing performance metrics and providing actionable insights to optimize content strategy

ASSUMPTION: This role requires a strong understanding of social media trends, platform nuances, and performance analytics. Candidates should be highly organized, proactive, and enthusiastic about brand social storytelling.

📋 Key Responsibilities

✅ Oversee and execute social media strategies based on platform best practices, brand guidelines, cultural moments, seasonal calendars, and brand priorities

✅ Manage and maintain Instagram and TikTok Shops to drive product discovery and conversion

✅ Own scheduling and publishing using social media management tools

✅ Monitor and analyze performance metrics, delivering regular reports and actionable insights to optimize content strategy

✅ Identify cultural moments, trends, and platform opportunities, translating them into engaging content

✅ Concept, shoot, and edit social-first content with a scrappy, test-and-learn mindset to drive reach, engagement, and relevance

✅ Partner with agency teams to gather produced assets for organic social integration and develop brands' organic social strategy

✅ Collaborate with cross-functional partners to ensure brand priorities and initiatives are represented in the social strategies

✅ Maintain and optimize all brand organic social platforms, ensuring all content has appropriate product tags/links for a smooth customer experience

✅ Stay across key industry trends, competitive insights, industry leaders, and emerging social media technologies

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively manage social media platforms and collaborate with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years of experience managing organic social media for a consumer-facing brand, ideally in retail, fashion, or lifestyle

Required Skills:

• Proven ability to create short-form, lo-fi content independently using tools like CapCut, Canva, or native app editors
• Strong understanding of social commerce and experience managing Instagram and/or TikTok Shops
• Strong understanding of platform nuances (Instagram Reels, TikTok, etc.) and performance analytics
• Strong writing skills with a sharp eye for tone, voice, and trends
• Highly organized and able to manage multiple priorities in a fast-paced environment
• Proactive, collaborative, and enthusiastic about brand social storytelling

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Familiarity with Adobe Creative Suite or similar design software
• Knowledge of SEO best practices

ASSUMPTION: Candidates with experience in retail or fashion social media management and a strong portfolio showcasing their creative content skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Manager, Social Media role in the retail sector with 3-5 years of experience)

Benefits:

• Premium Healthcare Coverage
• 401(k) with Company Match
• Generous Time Off
• Diversity, Equity & Inclusion Programs
• Career Growth & Development
• Exclusive Perks

Working Hours: Full-time, hybrid role with a flexible work schedule combining on-site presence and remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under iconic brands such as Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com, and Diamonds Direct. The company is a people-first organization, focusing on empowering team members, collaborating with customers, and fostering communities.

Company Size: Signet Jewelers has 10,001+ employees globally, providing ample opportunities for career growth and collaboration across various brands and departments.

Founded: 1910, with a rich history in the jewelry retail industry

Company Description:

• Signet Jewelers is committed to creating meaningful connections with customers through its iconic brands and exceptional jewelry offerings
• The company prioritizes diversity, equity, and inclusion, fostering a culture where everyone feels valued and respected
• Signet Jewelers is dedicated to sustainability and ethical sourcing practices, ensuring that its jewelry is responsibly produced and sourced

Company Specialties:

• Retail and jewelry

Company Website: http://www.signetjewelers.com

ASSUMPTION: Working at Signet Jewelers offers candidates the opportunity to grow their careers within a large, established organization with a strong focus on people and customer connections.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the social media and marketing fields

Reporting Structure: The Social Media Manager reports directly to the Senior Manager, Social Media, and collaborates with cross-functional teams, including media, brand, PR, influencer, and merch

Work Arrangement: This hybrid role requires a flexible work schedule, combining on-site presence with remote work based out of the Support Center in Dallas, Texas

Growth Opportunities:

• Potential career progression within the social media and marketing departments
• Opportunities to work on various brands and campaigns, gaining diverse experience
• Chance to develop leadership skills through managing and mentoring junior team members

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a large, established organization in the retail industry.

🌍 Location & Work Environment

Office Type: The Support Center in Irving, Texas, is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Support Center - Irving, TX

Geographic Context:

• The Irving, Texas, area offers a diverse range of cultural attractions, entertainment options, and outdoor recreation opportunities
• The region has a thriving job market with numerous opportunities for professional growth and development
• Irving is conveniently located near Dallas-Fort Worth International Airport, providing easy access to global travel

Work Schedule: Full-time, hybrid role with a flexible work schedule combining on-site presence and remote work

ASSUMPTION: Working in Irving, Texas, offers candidates the opportunity to live and work in a vibrant, multicultural region with a strong job market and numerous professional growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the senior manager and/or other team members
• Final interview with the director or another senior leader

Key Assessment Areas:

• Candidates' understanding of social media trends, platform nuances, and performance analytics
• Creativity and ability to create engaging, lo-fi content
• Communication and collaboration skills
• Problem-solving and adaptability in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your social media content creation and management experience
• Demonstrate your understanding of the retail industry and the specific challenges and opportunities facing Signet Jewelers
• Prepare questions to ask the interviewer about the company's social media strategy, team dynamics, and growth opportunities

ATS Keywords: Social Media Management, Content Creation, Analytics, Trend Analysis, Collaboration, Brand Strategy, Social Commerce, Writing, Organizational Skills, Creativity, Digital Marketing, Customer Engagement, Video Editing, Platform Nuances, Cultural Relevance, Community Building

ASSUMPTION: The application process for this role will be competitive, and candidates should emphasize their relevant experience, skills, and passion for social media management and brand storytelling.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
• Content creation tools (e.g., CapCut, Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with industry-standard social media management, content creation, and analytics tools will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Putting People First
• Acting with Integrity
• Driving Results
• Fostering Inclusion
• Collaborating with Customers

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and analytical
• Creatively minded and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about creating engaging, on-trend content for social media platforms?
• Do you have a strong understanding of social media trends, platform nuances, and performance analytics?

ASSUMPTION: Candidates who align with Signet Jewelers' company values and work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Adapting to fast-paced industry trends and platform changes
• Collaborating effectively with cross-functional teams and stakeholders
• Balancing creative and data-driven approaches to social media strategy

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and balance creative and analytical approaches in this role.

📈 Similar Roles Comparison

• This role focuses on organic social media management, while related positions may emphasize paid social media advertising or influencer marketing
• Signet Jewelers' scale and brand portfolio offer unique opportunities for career growth and diverse experience
• This role may have more responsibility for content creation and less focus on strategic planning compared to similar roles in larger organizations

ASSUMPTION: Candidates should research similar roles within the retail and marketing industries to understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Creating a series of engaging, on-trend video content for Instagram Reels and TikTok
• Analyzing social media performance metrics and providing actionable insights to optimize content strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from creative content creation to data-driven analysis and strategy development.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the social media department?
• How does this role contribute to the overall social media strategy for Zales and Banter brands?
• What are the most significant challenges facing the social media team, and how can this role help address them?
• How does Signet Jewelers support the growth and development of its social media team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process will demonstrate your interest in the role and help you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media content creation and management experience
• Research Signet Jewelers' company values, brand portfolio, and social media presence to demonstrate your understanding of the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.