Manager, Solutions Marketing

📌 Core Information

🔹 Job Title: Manager, Solutions Marketing

🔹 Company: Attentive

🔹 Location: United States

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling the Solutions Marketing function
• Developing and activating high-impact sales plays
• Providing consultative support on strategic deals
• Collaborating with cross-functional teams to ensure consistent messaging

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving revenue growth through effective marketing strategies.

📋 Key Responsibilities

✅ Lead, coach, and develop a team of two Solutions Marketing Managers

✅ Own and evolve Attentive’s multi-product narrative across prospect and customer touchpoints

✅ Develop and drive high-impact sales plays aligned to key customer problems, verticals, or sales motions

✅ Provide consultative support on high-value deals, partnering with design and PMM to tailor materials and messaging

✅ Support QBRs, account planning sessions, and custom pitch development with scalable, on-brand assets and templates

✅ Guide the development of customer-facing content like case studies, pitch decks, and 1-pagers

✅ Oversee Beyond the Message, our quarterly flagship customer webinar series

✅ Collaborate with Revenue Enablement to deliver content and training that drives adoption and consistency in the field

✅ Stay closely aligned with Product Marketing and Voice of Market to ensure messaging reflects buyer needs and market trends

ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and day-to-day execution to drive marketing success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-7 years of experience in product marketing, portfolio marketing, or a related GTM role, with at least 1-2 years of people management experience

Required Skills:

• Strong storytelling skills: able to translate complex ideas into clear, compelling narratives
• Demonstrated success in developing and activating sales plays that drive pipeline and retention
• Experience providing high-touch enablement for strategic sales or customer conversations
• Excellent project management skills, with the ability to balance multiple priorities and stakeholders
• A customer-first mindset and a bias toward action

Preferred Skills:

• Experience working for a multi-product B2B SaaS company

ASSUMPTION: Candidates with a strong background in product marketing, proven leadership skills, and a customer-centric approach will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $160,000 - $175,000 annually + equity + benefits

Benefits:

• Health & Wellness
• Equity

Working Hours: Full-time position with standard business hours

ASSUMPTION: The salary range provided is competitive for the role and experience level required, and benefits are designed to support employee well-being and success.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, with a focus on AI-powered mobile marketing and customer engagement

Company Size: 1,001-5,000 employees, offering a large and dynamic work environment

Founded: 2012, with a history of rapid growth and success in the marketing tech industry

Company Description:

• Attentive is an AI marketing platform that optimizes message performance through 1:1 SMS and email interactions
• The company empowers businesses to achieve hyper-personalized communication with their customers on a large scale
• Attentive is trusted by over 8,000 leading brands and drives billions in online revenue for clients worldwide

Company Specialties:

• Marketing Automation
• Growth Marketing
• Retention Marketing

Company Website: attentive.com

ASSUMPTION: Attentive is a well-established company in the marketing tech industry, with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development within the marketing organization

Reporting Structure: This role reports directly to the Senior Director of Solutions Marketing and manages a team of two Solutions Marketing Managers

Work Arrangement: Remote OK, with flexibility for candidates to work remotely or from one of Attentive's global offices

Growth Opportunities:

• Potential to grow within the Solutions Marketing team or explore other marketing roles within the organization
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to professional development resources and training to support career growth

ASSUMPTION: This role offers a strong platform for career growth and development within the marketing organization at Attentive.

🌍 Location & Work Environment

Office Type: Attentive has offices in New York, San Francisco, London, and Sydney, with a flexible remote work policy

Office Location(s): New York, San Francisco, London, Sydney

Geographic Context:

• Attentive's global offices provide opportunities to work in diverse and vibrant cities
• The company's remote work policy allows for flexibility and work-life balance
• Attentive's offices are designed to foster collaboration, creativity, and employee well-being

Work Schedule: Standard business hours, with flexibility for remote work and occasional travel for meetings and events

ASSUMPTION: Attentive's global offices and flexible work arrangements provide a supportive and engaging work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the senior director and other team members
• Case study presentation or project discussion
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Ability to develop and execute high-impact sales plays
• Communication and presentation skills
• Leadership and team management skills

Application Tips:

• Highlight relevant experience in product marketing, sales enablement, and team management
• Tailor your resume and cover letter to emphasize skills and accomplishments relevant to the role
• Prepare a case study or project example that demonstrates your ability to develop and execute strategic marketing initiatives

ATS Keywords: Product Marketing, Sales Enablement, Sales Plays, Strategic Marketing, Team Management, Customer-Focused

ASSUMPTION: Attentive's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Workspace
• Asana or similar project management tools

ASSUMPTION: Attentive uses industry-standard marketing and project management tools to support the success of its marketing teams.

👔 Cultural Fit Considerations

Company Values:

• Default to Action - Move swiftly and with purpose
• Be One Unstoppable Team - Rally as each other’s champions
• Champion the Customer - Our success is defined by our customers' success
• Act Like an Owner - Take responsibility for Attentive’s success

Work Style:

• Collaborative and team-oriented, with a focus on collective success
• Fast-paced and dynamic, with a bias toward action and results
• Customer-centric, with a focus on driving customer value and satisfaction

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about driving customer value and success?
• Do you have a proven track record of developing and executing strategic marketing initiatives?

ASSUMPTION: Attentive's company values and work style emphasize collaboration, customer focus, and a bias toward action, creating a dynamic and engaging work environment.

⚠️ Potential Challenges

• Managing a team and balancing multiple priorities in a fast-paced environment
• Developing and executing strategic marketing initiatives with limited resources
• Adapting to changes in the market and customer needs
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the marketing organization at Attentive.

📈 Similar Roles Comparison

• Compared to other Solutions Marketing roles, this position offers a unique blend of strategic planning, creative problem-solving, and hands-on execution
• Attentive's focus on AI-powered mobile marketing and customer engagement sets it apart from other companies in the industry
• This role provides opportunities for career growth and development within the marketing organization at Attentive

ASSUMPTION: This role offers a unique combination of strategic and tactical responsibilities, with opportunities for career growth and development within the marketing organization at Attentive.

📝 Sample Projects

• Developing and executing a high-impact sales play to drive pipeline and retention for a key vertical
• Creating a custom pitch deck and presentation for a strategic customer opportunity
• Guiding the development of a customer case study or success story to showcase Attentive's value proposition

ASSUMPTION: These sample projects illustrate the strategic and creative problem-solving skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing organization and company strategy?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does Attentive support the professional development and growth of its marketing team members?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Attentive foster a culture of collaboration and innovation within its marketing teams?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic fit, priorities, and cultural context within the marketing organization at Attentive.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a case study or project example that demonstrates your ability to develop and execute strategic marketing initiatives
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.