📌 Core Information
🔹 Job Title: Manager, Sport Marketing
🔹 Company: British Columbia Lottery Corporation
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Temporary, Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute marketing strategies for PlayNow Sports, Proline, and BCLC's sports sponsorships
- Collaborating with various stakeholders to ensure holistic business objectives are delivered
- Managing a marketing budget and providing budget insights and updates
- Building and maintaining relationships with external agencies, vendors, and partners
- Providing strong people leadership and championing BCLC's vision, mission, and values
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of sports marketing cycles and player needs.
📋 Key Responsibilities
✅ Develop marketing plans and strategies for PlayNow Sports, Proline, and BCLC's sports sponsorships
✅ Ensure marketing plans are executed on time, on budget, and in scope by the Sports Marketing team
✅ Oversee performance and optimization, establishing KPIs and reporting for areas of accountability
✅ Ensure marketing strategies and plans are implemented and aligned with Player Experience (PX) strategies
✅ Collaborate closely with the marketing leadership team to ensure holistic BCLC business objectives are delivered
✅ Provide strong people leadership to a team of marketing professionals and champion BCLC's vision, mission, and values
✅ Direct all aspects of running a successful Sports Marketing team, including hiring, onboarding, coaching, and motivating direct reports
✅ Manage a marketing budget and provide budget insights and updates as required by marketing leadership
✅ Build and maintain relationships with external agencies, vendors, and partners
✅ Collaborate with functional teams and stakeholders across the business to identify, plan, and lead the creation of marketing plans and experiences
ASSUMPTION: This role involves a high degree of collaboration, strategic planning, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related discipline
Experience: 5 to 7 years of related experience, specifically including recent experience in the planning and development of large marketing campaigns
Required Skills:
- Proven experience in strategic business planning and resource management in a leadership capacity
- Demonstrated experience developing and managing change with teams, ensuring that sound change management and training principles are applied
- Familiarity with current marketing trends and best practices, to drive team ideation and experimentation
- Working knowledge of the principles, concepts, practices, techniques, and tools in the areas of customer experience marketing, experiential marketing, and promotions
Preferred Skills:
- Experience in the gaming industry
- Experience in sports, iGaming, or ecommerce marketing
ASSUMPTION: Candidates should have a strong background in marketing, leadership, and strategic planning, with a deep understanding of sports marketing cycles and player needs.
💰 Compensation & Benefits
Salary Range: CAD 104,662 - 163,533 per year
Benefits:
- Robust wellness programs to enhance physical, mental, social, financial, and career well-being
- Flexible working model with a 37.5-hour work week
- Volunteer hours for community involvement
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Gambling Facilities and Casinos
Company Size: 501-1,000 employees
Founded: 1985
Company Description:
- BCLC is the Province's gambling and entertainment company, whose funds generated through healthy play go back to B.C.
- BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo, and sports betting for 35 years.
- Thanks to BCLC's players, the company has generated $28 billion for the Province of B.C. to support essential services such as healthcare, education, and community programs.
Company Specialties:
- Gambling
- Lottery
- Casinos
- Bingo
- Online
- Responsible Gambling
- Government
- Entertainment
- Sports Betting
- Keno
- and eGaming
Company Website: http://www.bclc.com
ASSUMPTION: BCLC is a government agency with a significant impact on the province's economy and community development.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: This role reports directly to the Senior Manager, Marketing
Work Arrangement: This role is remote-friendly, with the option to work from home or in one of BCLC's offices in Vancouver or Kamloops
Growth Opportunities:
- Potential progression to a Senior Manager or Director role within the Marketing department
- Expansion of responsibilities based on performance and business needs
ASSUMPTION: This role offers opportunities for career growth and development within BCLC's Marketing department.
🌍 Location & Work Environment
Office Type: BCLC has two beautiful offices in convenient locations: 2940 Virtual Way, Vancouver, and 74 Seymour Street W, Kamloops
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a coastal city known for its mild climate, natural beauty, and vibrant cultural scene
- Kamloops is an inland city with a semi-arid climate, offering outdoor recreation opportunities and a lower cost of living compared to Vancouver
Work Schedule: This role follows a 37.5-hour workweek, with flexible working hours and the option to work remotely
ASSUMPTION: BCLC offers a flexible work environment with remote work options and a 37.5-hour workweek.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and situational interviews
- Final interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Understanding of sports marketing cycles and player needs
- Ability to collaborate and build relationships with stakeholders
- Problem-solving and decision-making skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaign successes, and team leadership experiences
- Research BCLC's marketing department and sports sponsorships to demonstrate your understanding of the company and role
ATS Keywords: Marketing strategy, sports marketing, team leadership, budget management, stakeholder collaboration, campaign development, resource management, KPI establishment, player experience alignment, marketing trends
ASSUMPTION: BCLC's application process focuses on assessing candidates' strategic thinking, leadership skills, and understanding of sports marketing cycles and player needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in various marketing, project management, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Respect: Treat everyone with kindness, dignity, and respect
- Integrity: Act honestly, fairly, and ethically in all aspects of our work
- Community: Contribute positively to our communities and the environment
Work Style:
- Collaborative: Work together to achieve common goals
- Adaptable: Embrace change and continuous improvement
- Inclusive: Foster an environment where everyone feels valued and respected
Self-Assessment Questions:
- How do you align with BCLC's values of respect, integrity, and community?
- How do you approach building and maintaining relationships with external agencies, vendors, and partners?
- How do you ensure that your team's work aligns with BCLC's vision, mission, and values?
ASSUMPTION: BCLC values candidates who demonstrate strong alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple projects and deadlines
- Adapting to changes in the sports marketing landscape
- Ensuring alignment with BCLC's corporate strategy and Player Experience (PX) strategies
- Managing a marketing budget and providing budget insights and updates
ASSUMPTION: This role presents various challenges that require strong leadership, strategic planning, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on sports marketing and sponsorship activation within the gambling industry
- Compared to other marketing manager roles, this position requires a deep understanding of sports marketing cycles and player needs
- Career progression in this role may differ from traditional marketing career paths, with opportunities for growth within BCLC's Marketing department
ASSUMPTION: This role offers a unique opportunity for marketing professionals with a strong background in sports marketing to make a significant impact on BCLC's business and the gambling industry.
📝 Sample Projects
- Developing and executing a marketing campaign for a major sports event, such as the Stanley Cup Finals or the FIFA World Cup
- Creating and implementing a marketing strategy for a new sports betting product or feature
- Managing a team to activate a sports sponsorship, such as the Vancouver Canucks or BC Lions, to deliver on BCLC partnership goals and objectives
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and tactical skills required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for BCLC?
- What are the key priorities for the first 90 days in this role?
- How does BCLC support the growth and development of its marketing team members?
- What are the most significant challenges facing the Sports Marketing team, and how can this role address them?
- How does BCLC measure the success of its marketing campaigns and strategies?
ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your marketing strategies, campaign successes, and team leadership experiences
- Research BCLC's marketing department and sports sponsorships to demonstrate your understanding of the company and role
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
