📌 Core Information
🔹 Job Title: Manager, Sports & Experiential Marketing
🔹 Company: GEICO
🔹 Location: Chevy Chase, MD (Hybrid - 3 days/week)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (3 days/week in office)
🚀 Job Overview
Key aspects of this role include:
- Leadership of sports marketing programming and experiential marketing strategy
- Cross-functional collaboration with various teams to ensure seamless activation
- Redesign of GEICO’s local sponsorship framework and multi-year sponsorship roadmap
- Evangelizing sports strategies and trends across the organization
- Performance tracking and reporting on sports marketing KPIs
ASSUMPTION: This role requires a strong background in sports and experiential marketing, with experience managing multiple agencies and partners. A proven track record of driving results in a fast-paced, matrixed environment is essential.
📋 Key Responsibilities
✅ Oversee sports marketing programming, from brief to concept to execution, managing timelines, budgets, and cross-functional partners
✅ Develop, implement, and execute GEICO’s experiential marketing strategy, including lead generation, measurement framework design, and consumer event journey
✅ Design and execute customer journey touchpoints for tentpole sponsorships, aligning with business objectives and overall Masterbrand compliance
✅ Oversee branded content partnerships across the sports ecosystem, from ideation to production support and integration into paid/owned/earned media channels
✅ Redesign GEICO’s local sponsorship framework, accounting for state-by-state growth objectives, business fluidity, segmentation, and pull-through from national partnerships
✅ Support the development of a multi-year sponsorship roadmap and portfolio strategy that drives affinity and acquisition for GEICO’s multiple lines of business
✅ Serve as a liaison between Sports Marketing and Marketing Analytics, evolving GEICO’s deal valuation practice, measurement frameworks, and sports learning agenda
✅ Serve as a sports evangelist, educating internal stakeholders on sports strategies, audiences, trends, tactics, and results
✅ Dive deep into sports marketing and sports media performance, identifying trends, wins, optimizations, and regularly reporting on KPIs to internal stakeholders
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects with competing deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in sports and experiential marketing, with expertise across traditional and non-traditional sports and event partnerships
Required Skills:
- Proven record of developing and executing successful, large-scale experiences with significant market and consumer impact
- Experience managing and partnering with multiple agencies across sports, experiential, media, and creative
- Ability to operationalize GEICO’s sports and event marketing practice, redesigning more efficient processes, workflows, and communications
- Strong analytical skills with the ability to interpret and uncover insights from performance data
- Ability to work collaboratively in a fast-paced, matrixed environment with a bias for action and a strong desire to creatively problem solve
- Requires travel (25% of time), including occasional weekend travel and off-hours projects
Preferred Skills:
- Previous positions in transformational organizations
- Experience working within a sports marketing agency
ASSUMPTION: This role requires a high level of experience and expertise in sports and experiential marketing. A strong background in analytics and data-driven decision making is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $104,550 - $172,200 per year (based on experience and market conditions)
Benefits:
- 401K Savings Plan
- Tuition Assistance
- Mental Healthcare
- Fertility Assistance
- Adoption Assistance
Working Hours: Full-time (40 hours/week) with flexible remote work options (3 days/week in the office)
ASSUMPTION: The salary range provided is an estimate based on market conditions and the experience level required for this role. The final offer may vary based on the selected candidate's work experience, education, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, with a focus on auto, property, and casualty insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1936, with a rich history and established brand in the insurance industry
Company Description:
- GEICO offers a variety of insurance products, including auto, property, business, life, umbrella, travel, pet, and jewelry insurance
- As the third-largest auto insurer in the United States, GEICO insures vehicles in all 50 states and Washington, D.C.
- GEICO is a member of the Berkshire Hathaway family of companies and is committed to making lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience
Company Specialties:
- Auto Insurance
- RV Insurance
- ATV Insurance
- Boat Insurance
- Motorcycle Insurance
- Commercial Auto Insurance
- Renters Insurance
- Condo & Homeowners Insurance
- ID Theft Insurance
- Umbrella Insurance
Company Website: geico.com
ASSUMPTION: GEICO is a well-established insurance company with a strong brand presence and a comprehensive suite of insurance products. This role will involve working with various teams across the organization to drive sports and experiential marketing efforts.
📊 Role Analysis
Career Level: Experienced (7+ years of relevant experience)
Reporting Structure: Reports directly to the Sr. Manager, Sports & Experiential Marketing
Work Arrangement: Hybrid (3 days/week in the office, with flexibility for remote work)
Growth Opportunities:
- Potential to grow into a senior leadership role within the Sports & Experiential Marketing team
- Opportunities to expand the scope of responsibilities based on performance and business needs
- Access to professional development and training opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the scope of responsibilities and advance to senior leadership positions within the Sports & Experiential Marketing team.
🌍 Location & Work Environment
Office Type: Hybrid (3 days/week in the office)
Office Location(s): Chevy Chase, MD (with additional offices in NYC, NY, and Chicago, IL)
Geographic Context:
- The Chevy Chase office is located in the greater Washington, D.C. metropolitan area, offering easy access to major highways and public transportation
- The area is known for its diverse cultural attractions, vibrant food scene, and numerous outdoor recreation opportunities
- The office is located in a suburban setting, with nearby amenities and services
Work Schedule: Full-time (40 hours/week), with flexible remote work options (3 days/week in the office)
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to optimize their work environment and maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Analytical skills and data-driven decision-making abilities
- Cultural fit and alignment with GEICO's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the sports and experiential marketing landscape and GEICO's brand
- Prepare examples of your past successes in sports and experiential marketing, including metrics and results
- Be ready to discuss your approach to managing multiple agencies and partners, as well as your experience working within a matrixed environment
ATS Keywords: Sports Marketing, Experiential Marketing, Brand Management, Cross-Functional Collaboration, Project Management, Budget Management, Agency Partnership, Event Strategy, Consumer Insights, Performance Measurement, Sponsorship Development, Cross-Functional Collaboration, Problem Solving, Trend Analysis, Communication
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, cross-functional collaboration, analytical skills, and cultural fit for the role. Demonstrating a strong understanding of the sports and experiential marketing landscape and GEICO's brand will be crucial for success in the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Sprout Social, Buffer)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, project management tools, and data analysis and visualization tools. Familiarity with marketing automation and CRM platforms, as well as social media management tools, is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards and act with honesty and fairness
- Bias for Action: Take initiative and make things happen, driving results through a focus on execution and follow-through
- Winning Mindset: Embrace a competitive spirit and strive for continuous improvement, learning, and growth
- Personal and Team Accountability: Take responsibility for your actions and hold yourself and your team members accountable for delivering results
- Inclusive and Diverse Work Environment: Foster a culture of respect, appreciation, and collaboration, valuing the unique perspectives and experiences of all employees
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration and communication
- Adaptable and flexible, with the ability to thrive in a fast-paced, matrixed environment
- Data-driven and analytical, with a strong focus on performance measurement and continuous improvement
- Creative and innovative, with a passion for driving results through strategic thinking and problem-solving
Self-Assessment Questions:
- How do you align with GEICO's core values, particularly 'Integrity' and 'Bias for Action'?
- How do you approach working in a fast-paced, matrixed environment, and what strategies do you use to manage multiple projects and competing deadlines?
- How do you ensure that your work style and approach to collaboration align with GEICO's inclusive and diverse work environment?
ASSUMPTION: GEICO values a strong cultural fit with its core values and work style. Candidates should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple agencies and partners, requiring strong communication and project management skills
- Working within a matrixed environment, with competing priorities and stakeholders
- Balancing the need for strategic thinking and innovation with the requirement to execute and deliver results on time and within budget
- Adapting to a hybrid work environment, with a balance between in-office collaboration and remote flexibility
ASSUMPTION: This role presents unique challenges that require strong project management, communication, and adaptability skills. Candidates should be prepared to discuss their strategies for overcoming these challenges and driving results in a fast-paced, matrixed environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on sports and experiential marketing, requiring a strong background in these areas and experience managing multiple agencies and partners
- Industry-specific context: The insurance industry is highly competitive, with a strong focus on customer acquisition, retention, and brand differentiation. This role will require a deep understanding of the insurance landscape and GEICO's unique value proposition
- Career path comparison: This role offers significant growth potential, with opportunities to expand the scope of responsibilities and advance to senior leadership positions within the Sports & Experiential Marketing team
ASSUMPTION: This role is unique in its focus on sports and experiential marketing within the insurance industry. Candidates should be prepared to discuss their understanding of the industry landscape and their strategies for driving results in this specific context.
📝 Sample Projects
- Developing and executing a comprehensive sports marketing strategy for a major sporting event, including sponsorship activation, branded content partnerships, and consumer engagement initiatives
- Redesigning GEICO's local sponsorship framework, accounting for state-by-state growth objectives, business fluidity, segmentation, and pull-through from national partnerships
- Overseeing the execution of a large-scale experiential marketing campaign, from concept to delivery, including vendor management, logistics, and on-site event management
ASSUMPTION: These sample projects demonstrate the strategic, cross-functional, and operational aspects of the role, requiring strong project management, communication, and analytical skills to drive results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Sports & Experiential Marketing team, and how this role fits into the broader organization?
- How does GEICO approach cross-functional collaboration, and what strategies do you have in place to ensure effective communication and coordination across teams?
- What are the key priorities for this role in the first 90 days, and how do you plan to address them?
- How does GEICO measure the success of its sports and experiential marketing efforts, and what metrics do you track to ensure continuous improvement?
- What opportunities exist for professional development and growth within the Sports & Experiential Marketing team, and how does GEICO support the career advancement of its employees?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and their fit within the team. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and their commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through GEICO's careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in sports and experiential marketing, including metrics and results
- Be ready to discuss your approach to managing multiple agencies and partners, as well as your experience working within a matrixed environment
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
