Manager/Sr. Manager Product Marketing

📌 Core Information

🔹 Job Title: Manager/Sr. Manager Product Marketing

🔹 Company: TP-Link Systems Inc.

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team to execute Go-To-Market (GTM) strategy for a product category
• Developing market strategies and executing product launches and marketing campaigns
• Collaborating with internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets
• Acting as a product expert in internal and external product communications
• Staying current on market dynamics and competitive offerings

ASSUMPTION: This role requires a strong understanding of both marketing and product management, with a focus on consumer networking or consumer electronics. The ideal candidate will have experience leading a team and working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Lead and mentor a small team of Product Marketing Specialists in executing the Go-To-Market (GTM) strategy for a category of products.

✅ Create and ensure the on-time delivery of high-quality assets for the Sales and Service teams, including collateral, sales presentations, packaging, and online content.

✅ Understand the needs of Sales, customers, and consumers, ensuring that marketing messages and assets are appropriately tailored for each target.

✅ Collaborate with internal and external partners to ensure quality, on-budget, on-time delivery of campaigns and assets across channels.

✅ Partner with colleagues in Design to ensure packaging appropriately conveys the necessary messages and visuals to drive sales, is consistent with the brand ID, and meets the needs of customers and channel partners.

✅ Act as a product expert in internal and external product communications, including training sessions, sales meetings, trade shows, industry conferences, media briefings, and press releases.

✅ Stay current on market dynamics and competitive offerings and communicate both internally, regularly and on-demand.

✅ Participate in internal roadmap planning processes with Business Unit and Product Line Manager leadership.

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to excel in a fast-paced, dynamic environment while managing multiple high-priority projects simultaneously.

🎯 Required Qualifications

Education: BA/BS degree in Marketing/Business, Engineering, or a related field required; MBA or other advanced degree preferred.

Experience: 5+ years of progressive experience in Marketing or Product Management, preferably in technology and ideally in the networking or consumer electronics industry.

Required Skills:

• Proven ability to lead a team of Product Marketing professionals
• Experience with multiple business models (B2C, B2B2C, D2C)
• Demonstrated ability to identify target customer(s) with proven success crafting appealing and impactful messaging for multiple audiences
• Excellent written and verbal communication skills, with experience in product presentations, product and solution video showcasing, product training, and industry interviews
• Ability to excel in a fast-paced, dynamic environment, effectively managing multiple high-priority projects simultaneously while maintaining a strong focus on results and quality

Preferred Skills:

• Experience with consumer networking or consumer electronics industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the consumer networking or consumer electronics industry is highly preferred for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year

Benefits:

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The benefits listed are subject to change and may vary based on the employee's location and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: TP-Link Systems Inc. operates in the Computers and Electronics Manufacturing industry, focusing on consumer networking and consumer electronics.

Company Size: TP-Link Systems Inc. has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the organization's success.

Founded: TP-Link Systems Inc. was founded in 1996 and has since grown into a global provider of reliable networking devices and smart home products.

Company Description:

• Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices.
• The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity.
• TP-Link serves customers in over 170 countries and continues to grow its global footprint.

Company Specialties:

• Consumer Electronics
• Information Technology
• Computer Networking
• Wireless Routers
• Access Points
• Wi-Fi
• and smart home

Company Website: TP-Link

ASSUMPTION: TP-Link Systems Inc. is a well-established company with a strong global presence, offering applicants the opportunity to work in a dynamic and growing industry.

📊 Role Analysis

Career Level: This role is at the Manager/Sr. Manager level, requiring significant experience and leadership skills.

Reporting Structure: The Manager/Sr. Manager Product Marketing will lead a small team of Product Marketing Specialists and collaborate with various internal and external partners.

Work Arrangement: This is an on-site role, requiring the applicant to work from TP-Link's Irvine, California office.

Growth Opportunities:

• Advancement to a Director or Vice President of Product Marketing role within the organization
• Expansion of responsibilities to include additional product categories or regions
• Development of leadership and management skills through team mentoring and collaboration

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the organization and expand their responsibilities over time.

🌍 Location & Work Environment

Office Type: TP-Link's Irvine, California office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 10 Mauchly, Irvine, California 92618, US

Geographic Context:

• Irvine is located in Orange County, California, offering a pleasant Mediterranean climate and a high quality of life.
• The area is known for its strong job market, with a diverse range of industries represented.
• Irvine is centrally located between Los Angeles and San Diego, providing easy access to both metropolitan areas.

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: The work environment at TP-Link's Irvine office is collaborative and dynamic, with a strong focus on innovation and results-driven performance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and presentation abilities
• Industry knowledge and competitive analysis
• Cultural fit and alignment with TP-Link's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the consumer networking or consumer electronics industry and TP-Link's products
• Prepare examples of your past marketing campaigns, product launches, or other relevant projects
• Research TP-Link's competitors and market trends to showcase your competitive analysis skills

ATS Keywords: Product Marketing, Go-To-Market, Market Research, Team Leadership, Communication, Project Management, Competitive Analysis, Customer Needs Assessment, Collaboration, Product Training, Sales Support, Campaign Management, Brand Consistency, Packaging Design, Dynamic Environment Adaptability, Messaging Development

ASSUMPTION: TP-Link Systems Inc. uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)

ASSUMPTION: While not explicitly stated, familiarity with common marketing, project management, and design tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: TP-Link encourages creativity and continuous improvement
• Quality: The company is committed to delivering high-quality products and services
• Customer-centric: TP-Link prioritizes understanding and meeting the needs of its customers

Work Style:

• Collaborative: TP-Link fosters a team-oriented work environment
• Dynamic: The company operates in a fast-paced, ever-changing industry
• Results-driven: TP-Link focuses on delivering tangible outcomes and driving business growth

Self-Assessment Questions:

• Do you have experience leading a team in a dynamic, fast-paced environment?
• Are you comfortable working with multiple internal and external partners to deliver high-quality assets on time and within budget?
• Do you possess strong communication skills, both written and verbal, and have experience acting as a product expert in various settings?

ASSUMPTION: Applicants should assess their fit with TP-Link's company values and work style to ensure a successful and satisfying career at the organization.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment with competing priorities
• Balancing the needs of multiple stakeholders, including Sales, customers, consumers, and internal partners
• Staying current on market dynamics and competitive offerings in a rapidly evolving industry
• Adapting to changes in the product roadmap and prioritization decisions

ASSUMPTION: While this role presents numerous opportunities for growth and success, applicants should be prepared to face these potential challenges and develop strategies to overcome them.

📈 Similar Roles Comparison

• Unlike other product marketing roles, this position requires a strong understanding of both marketing and product management, with a focus on consumer networking or consumer electronics
• TP-Link Systems Inc. operates in a competitive market, with a strong focus on innovation and quality
• Career progression in this role may include advancement to a Director or Vice President of Product Marketing position within the organization

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other product marketing positions in the industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and asset creation
• Collaborating with cross-functional teams to ensure brand consistency across packaging, collateral, and online content
• Acting as a product expert in internal and external product communications, including training sessions, sales meetings, trade shows, and industry conferences

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Manager/Sr. Manager Product Marketing may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role fits into the overall company strategy?
• How does the team collaborate with other departments, such as Sales, Design, and Engineering?
• What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
• How does TP-Link support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported within the product marketing team?

ASSUMPTION: Asking thoughtful, relevant questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns, product launches, or other relevant projects
• Research TP-Link's competitors and market trends to showcase your competitive analysis skills
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.