Manager, Strategic Marketing

📌 Core Information

🔹 Job Title: Manager, Strategic Marketing

🔹 Company: CVS Health

🔹 Location: Hartford, Connecticut, United States

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Flexible Remote Work)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing effective B2B marketing strategies to drive awareness and demand among prospective Aetna clients.
• Collaborating with cross-functional teams to translate marketplace needs into impactful marketing strategies.
• Partnering with external and internal agency partners to write creative briefs, provide strategic direction, and ensure creative is delivered on strategy.
• Staying up-to-date with industry trends and best practices in marketing and contributing innovative ideas to enhance marketing efforts.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix environment. It is ideal for a marketing professional with experience in brand management, consulting, or a related field, seeking to make an impact in the healthcare industry.

📋 Key Responsibilities

✅ Support the creation of marketing strategy, including building positioning and reasons to believe.

✅ Partner with cross-functional teams to support the development of go-to-market approach to drive demand across B2B and B2G audiences and enable sales success.

✅ Partner with product, sales, and segment teams to compile relevant sales and product feedback to inform marketing strategy.

✅ Partner with broader marketing teams to leverage and optimize digital capabilities, tools, and platforms to support execution and deployment of marketing strategies.

✅ Support the development of creative briefs, marketing campaign collateral/assets, and related analytics.

✅ Prepare for and support cross-functional meetings, including kick-offs, check-ins, etc.

✅ Ensure messaging strategies and narratives are consistently woven throughout all communication.

✅ Stay up-to-date with industry trends and best practices in marketing and contribute innovative ideas to enhance marketing efforts.

ASSUMPTION: The role requires a strong understanding of the B2B marketing landscape, with a focus on driving demand and engagement through strategic marketing efforts.

🎯 Required Qualifications

Education: Degree in marketing, communications, journalism, or related field or equivalent experience (4 years)

Experience: 5+ years of experience in marketing, brand management, consulting, or a related field

Required Skills:

• Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
• Prior experience working with an external and/or internal agency partner – ability to write a creative brief, provide strategic direction, feedback, and ensure creative is delivered on strategy.
• Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization
• Adaptable in an environment where priorities can change quickly.
• Ability to meet deadlines and maintain confidentiality. Strong performance accountability orientation, both in terms of following through on commitments and deadlines
• Experience and proficiency with PowerPoint, Excel, Outlook, Word, Adobe.

Preferred Skills:

• 5+ years of commercial health insurance/healthcare industry marketing
• Experience with brand and product marketing in the healthcare industry
• Knowledge of market research and consumer/customer insight
• Understanding of commercial customers, including brokers, consultants, plan sponsors, providers, and members

ASSUMPTION: While experience in the healthcare industry is preferred, a strong marketing background with transferable skills can make up for a lack of industry-specific experience.

💰 Compensation & Benefits

Salary Range: $66,330.00 - $145,860.00 per year (This range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors.)

Benefits:

• Affordable medical plan options
• 401(k) plan (including matching company contributions)
• Employee stock purchase plan
• Wellness screenings
• Tobacco cessation programs
• Weight management programs
• Confidential counseling
• Financial coaching
• Paid time off
• Flexible work schedules
• Family leave
• Dependent care resources
• Colleague assistance programs
• Tuition assistance
• Retiree medical access

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the healthcare industry. The actual offer may vary based on the factors mentioned.

📌 Applicant Insights

🔍 Company Context

Industry: CVS Health operates in the healthcare industry, focusing on retail, pharmacy benefits management, health insurance, and healthcare services. The company is a leading provider of integrated pharmacy care, with over 9,900 retail locations, more than 1,100 MinuteClinic locations, and a pharmacy benefits management business that serves more than 100 million plan members.

Company Size: CVS Health is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: CVS Health was founded in 1963 and has since grown to become one of the largest healthcare companies in the United States.

Company Description:

• CVS Health is the leading health solutions company, delivering care like no one else can.
• The company reaches more people and improves the health of communities across America through its local presence, digital channels, and over 300,000 dedicated colleagues.
• CVS Health helps people navigate the healthcare system and their personal healthcare by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.

Company Specialties:

• Retail
• Pharmacy Benefits Management
• Health Insurance
• Health Care
• Pharmacy
• Retail
• Care Management
• and Primary Care

Company Website: CVSHealth.com

ASSUMPTION: CVS Health's extensive reach and resources enable it to offer competitive benefits and opportunities for professional growth to its employees.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.

Reporting Structure: The Manager, Strategic Marketing reports directly to the Lead Director, Aetna B2B Marketing.

Work Arrangement: This role has the flexibility to work either from a home office or hybrid at a corporate office location, with a mix of on-site and remote work.

Growth Opportunities:

• Progression to a senior-level marketing role, such as Senior Manager or Director of Marketing
• Expansion into other areas of marketing or related fields, such as product management or business development
• Opportunities to work on high-impact projects and initiatives, driving meaningful change within the organization

ASSUMPTION: The role's focus on strategic marketing and cross-functional collaboration provides ample opportunities for professional growth and development within the organization.

🌍 Location & Work Environment

Office Type: The role is based in Hartford, Connecticut, with the option to work remotely or in a hybrid arrangement.

Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US; 9501 E. Shea Blvd, Scottsdale, AZ 85260, US; 2211 Sanders Road, Northbrook, IL 60062, US; 750 West John Carpenter Freeway, Ste 1200, Irving, TX 75039, US; 620 Epsilon Dr, Pittsburgh, PA 15238, US; 2211 Sanders Rd, Northbrook, IL 60062, US

Geographic Context:

• The Hartford office is located in the Greater Hartford metropolitan area, offering a mix of urban and suburban living options.
• The area is known for its rich history, cultural attractions, and outdoor recreation opportunities.
• The cost of living in Hartford is generally lower than in other major metropolitan areas on the East Coast.

Work Schedule: The role follows a standard full-time work schedule, with the flexibility to work remotely or on a hybrid basis.

ASSUMPTION: The hybrid work arrangement and flexible scheduling options cater to a wide range of employee preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and situational interview with the hiring manager and other stakeholders
• Final interview with the director or vice president of marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of the healthcare landscape
• Cultural fit and alignment with CVS Health's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic thinking, brand management, and cross-functional collaboration.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they demonstrate your ability to excel in this role.
• Research CVS Health's mission, values, and recent initiatives to show your enthusiasm for the organization and alignment with its goals.

ATS Keywords: Strategic Marketing, B2B Marketing, Brand Management, Cross-Functional Collaboration, Healthcare Industry, Marketing Strategy, Demand Generation, Aetna, CVS Health

ASSUMPTION: The interview process is designed to assess your strategic thinking, problem-solving skills, and cultural fit with the organization, with a focus on your ability to drive results through cross-functional collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)
• Adobe Creative Suite
• Marketing automation and analytics platforms (e.g., Marketo, Salesforce, Google Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role, as they enable effective collaboration and execution of marketing strategies.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration
• Innovation
• Performance
• Integrity
• Accountability
• Respect
• Equality

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and responsive to change
• Strategic and forward-thinking
• Customer-centric and focused on delivering exceptional experiences

Self-Assessment Questions:

• How do your personal values align with CVS Health's company values, and how have you demonstrated these values in your past experiences?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you approach this change, and what was the outcome?
• How do you prioritize and manage multiple projects and deadlines, and how do you ensure that your work aligns with the broader marketing strategy and goals of the organization?

ASSUMPTION: CVS Health values a diverse and inclusive work environment, seeking candidates who are passionate about delivering exceptional customer experiences and aligned with the company's mission and values.

⚠️ Potential Challenges

• The role requires a strong understanding of the B2B marketing landscape and the ability to develop and execute effective marketing strategies in a complex and evolving healthcare industry.
• CVS Health is a large organization with multiple stakeholders and cross-functional teams, which can present challenges in terms of communication, collaboration, and decision-making.
• The role may require occasional travel to attend meetings, conferences, or other events, which can disrupt work-life balance.
• The hybrid work arrangement may present challenges in terms of maintaining productivity and engagement when working remotely.

ASSUMPTION: The role's focus on strategic marketing and cross-functional collaboration requires strong communication, project management, and stakeholder engagement skills to overcome these challenges.

📈 Similar Roles Comparison

• Compared to other marketing manager roles in the healthcare industry, this position places a greater emphasis on B2B marketing, strategic thinking, and cross-functional collaboration.
• The role requires a deeper understanding of the healthcare industry, including commercial customers, providers, and payers, as well as the competitive landscape and market trends.
• Career progression in this role may lead to senior-level marketing positions within CVS Health or other healthcare organizations, with opportunities to specialize in specific therapeutic areas, customer segments, or marketing channels.

ASSUMPTION: The role's focus on strategic marketing and cross-functional collaboration provides unique opportunities for professional growth and development within the healthcare industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Aetna product offering, targeting commercial customers and driving demand through targeted marketing campaigns and events.
• Conducting market research and customer segmentation analysis to inform marketing strategy and improve customer engagement and retention.
• Collaborating with cross-functional teams to create and launch a new brand campaign, aligning with CVS Health's overall marketing strategy and objectives.

ASSUMPTION: The role's focus on strategic marketing and cross-functional collaboration enables candidates to work on high-impact projects that drive meaningful change within the organization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization? How does this role collaborate with other marketing teams and stakeholders?
• What are the key priorities for this role in the first 30, 60, and 90 days? How do these priorities align with the broader marketing strategy and goals of the organization?
• How does CVS Health support the professional development and growth of its marketing employees? What opportunities are available for training, mentorship, and career advancement?
• Can you provide an example of a successful marketing campaign or initiative led by the Aetna B2B marketing team? What were the key challenges and how were they overcome?
• How does CVS Health measure the success of its marketing efforts, and how does this role contribute to those metrics and KPIs?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving results through strategic marketing efforts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://cvshealth.wd1.myworkdayjobs.com/CVS_Health_Careers/job/CT---Hartford/Manager--Strategic-Marketing_R0550929
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on strategic thinking, brand management, and cross-functional collaboration.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they demonstrate your ability to excel in this role.
• Research CVS Health's mission, values, and recent initiatives to show your enthusiasm for the organization and alignment with its goals.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.