📌 Core Information
🔹 Job Title: Manager, Strategic Marketing
🔹 Company: CVS Health
🔹 Location: Hartford, Connecticut, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing effective B2B marketing strategies to drive awareness and demand among prospective Aetna clients.
- Collaborating with cross-functional teams to create impactful marketing content and programs that enhance client engagement and loyalty.
- Partnering with sales and business leaders to support the development and execution of effective B2B marketing strategies.
- Staying up-to-date with industry trends and best practices in marketing and contributing innovative ideas to enhance marketing efforts.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrix environment.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to drive awareness, consideration, and demand amongst prospective Aetna clients.
✅ Collaborate with cross-functional teams to create impactful marketing content, assets, and programs that drive growth through each phase of the buying journey and customer lifecycle.
✅ Partner with product, sales, and segment teams to compile relevant sales and product feedback to inform marketing strategy.
✅ Prepare for and support cross-functional meetings, including kick-offs, check-ins, etc.
✅ Ensure messaging strategies and narratives are consistently woven throughout all communication.
✅ Stay up to date with industry trends and best practices in marketing and contribute innovative ideas to enhance marketing efforts.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Degree in marketing, communications, journalism, or related field or equivalent experience (4 years)
Experience: 5+ years of experience in marketing, brand management, consulting, or a related field
Required Skills:
- Strong strategic, critical thinking, and conceptual abilities
- Prior experience working with an external and/or internal agency partner
- Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization
- Adaptable in an environment where priorities can change quickly
- Ability to meet deadlines and maintain confidentiality
- Proficiency in PowerPoint, Excel, Outlook, Word, and Adobe
Preferred Skills:
- 5+ years of commercial health insurance/healthcare industry marketing experience
- Experience with brand and product marketing in the healthcare industry
- Knowledge of market research and consumer/customer insight
- Understanding of commercial customers, including brokers, consultants, plan sponsors, providers, and members
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $66,330.00 - $145,860.00 per year (based on industry standards for a Manager, Strategic Marketing role in the healthcare industry)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation and weight management programs
- Confidential counseling and financial coaching
- Paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, and retiree medical access
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the healthcare industry. Actual compensation may vary based on factors such as experience, education, and location.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the healthcare industry, providing a wide range of health services, including pharmacy benefits management, health insurance, and retail pharmacy.
Company Size: CVS Health is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: CVS Health was founded in 1963 and has since grown to become one of the largest healthcare companies in the United States.
Company Description:
- CVS Health is a leading health solutions company, delivering care like no one else can.
- The company reaches more people and improves the health of communities across America through its local presence, digital channels, and over 300,000 dedicated colleagues.
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health's extensive resources and reach enable it to offer competitive benefits and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The Manager, Strategic Marketing reports to the Lead Director, Aetna B2B Marketing.
Work Arrangement: This role has the flexibility to work either from a home office or hybrid at a corporate office location.
Growth Opportunities:
- Progression to a Director or Senior Manager role within the marketing department
- Expansion into other areas of the business, such as sales, product management, or business development
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: CVS Health's large size and diverse business segments offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: CVS Health's corporate offices offer a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): 1 CVS Drive, Woonsocket, RI 02895, US; 950 West John Carpenter Freeway, Ste 1200, Irving, TX 75039, US; 620 Epsilon Dr, Pittsburgh, PA 15238, US
Geographic Context:
- Hartford, Connecticut, is a vibrant city with a rich history and a diverse cultural scene.
- The city is home to several Fortune 500 companies and offers numerous opportunities for professional growth and development.
- Hartford has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is typically Monday through Friday, with the possibility of occasional weekend or evening work to support specific projects or events.
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-person or virtual interview with the hiring manager and/or other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Industry knowledge and understanding of the healthcare landscape
- Cultural fit and alignment with CVS Health's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the healthcare industry and CVS Health's business by conducting thorough research before the interview.
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company to showcase your interest and engagement.
ATS Keywords: Strategic Marketing, B2B Marketing, Marketing Strategy, Marketing Mix, Cross-Functional Collaboration, Marketing Content, Marketing Programs, Industry Trends, Marketing Best Practices, Healthcare Industry, Commercial Customers, Brokers, Consultants, Plan Sponsors, Providers, Members
ASSUMPTION: CVS Health's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word, Outlook)
- Adobe Creative Suite
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools and technologies is required for this role, as they are essential for day-to-day tasks and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centered
- Collaborative
- Inclusive
- Accountable
- Innovative
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful B2B marketing strategies in the healthcare industry?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong analytical skills and the ability to make data-driven decisions?
- Are you results-focused and action-oriented, with a strong commitment to delivering high-quality work?
ASSUMPTION: CVS Health values candidates who are passionate about their work, committed to delivering exceptional results, and aligned with the company's values and work style.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work setting.
- The hybrid work arrangement may require candidates to commute to the office periodically, which could be inconvenient or time-consuming depending on their location.
- The role may require candidates to work occasional weekends or evenings to support specific projects or events, which could impact work-life balance.
- The competitive nature of the healthcare industry may present challenges in driving market share and maintaining a strong market position.
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should carefully consider their personal preferences and work style when evaluating this opportunity.
📈 Similar Roles Comparison
- Manager, Strategic Marketing at CVS Health vs. Senior Marketing Manager, B2B at a mid-sized healthcare consulting firm: The role at CVS Health offers more opportunities for career growth and development within a large organization, while the role at the mid-sized consulting firm may provide more exposure to diverse clients and industries.
- Manager, Strategic Marketing at CVS Health vs. Marketing Manager, Healthcare Industry at a Fortune 500 pharmaceutical company: The role at CVS Health focuses more on B2B marketing strategies, while the role at the pharmaceutical company may involve a broader range of marketing activities, including consumer-facing campaigns and product launches.
- Manager, Strategic Marketing at CVS Health vs. Marketing Manager, Healthcare Industry at a startup healthcare technology company: The role at CVS Health offers more stability and resources, while the role at the startup may provide more opportunities for innovation and entrepreneurship.
ASSUMPTION: Each role has its unique advantages and challenges, and candidates should carefully consider their career goals and preferences when comparing similar roles.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive awareness and consideration among prospective Aetna clients in the small and mid-sized business segment
- Creating a comprehensive marketing plan to support the launch of a new Aetna product or service offering, including market research, competitive analysis, and strategic positioning
- Collaborating with cross-functional teams to develop and implement a customer retention program to improve client engagement and reduce churn
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Manager, Strategic Marketing may be involved in and are not exhaustive.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as sales, product, and customer service, to drive business results?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does CVS Health support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, marketing strategy, and cross-functional collaboration.
- Prepare for the interview by researching CVS Health's business, industry trends, and competitive landscape.
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the company to showcase your interest and engagement.
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
